Zhu three years ago, layout Firefall to replace World of Warcraft

September 7 News, nine City's investment company Red 5 Studios recently released a new generation works "Firefall", scheduled to be tested in early 2011.　　According to a person familiar with the matter to Tencent, nine City CEO Zhu has been tracking Red 5 and its research and development products for 3 years, to use Red5 's "Firefall" products replaced the "World of Warcraft" in the status of the nine city. Zhu has tracked Red 5 and its research and development products for 3 years It is understood that the Red 5 studios were set up a few years ago by a blizzard of "World of Warcraft" core employees, the chief executive by "World of Warcraft" former project manager Mark Kern, the nine city in March 22 this year and Red 5 reached a final agreement　　A 20 million dollar takeover of Red 5 majority is the first step in the nine-city global response to global strategic plan. After the loss of "World of Warcraft" mainland operation Rights, the nine city experienced a 6-quarter loss, the lack of large flagship game support plus independent research and development products lag, a time nine city slide out of the first camp, which makes the nine cities need a masterpiece to deal with the crisis of the Era of Warcraft.　　At this time, nine City investment company's Red5 and Hangzhou fire rain in nine city significance is very special. Zhu has repeatedly said in public that investing in red 5 is the beginning of the "global response to global" overseas strategy of nine cities, ZTE will rely heavily on RED5 production of the boutique games.　　Nine City vice president Shen further pointed out that, as Red 5 new "Firefall" released, as Red 5 of the holding company, nine city of the release is full of excitement and anticipation, nine city "global response global" strategy to move forward one step further.　　It is noteworthy that the Red 5 new release time for September 3, NetEase announced on August 30, "Wrath of the Lich King," the National service opened, temporarily some people think that this is the nine cities to the former allies blizzard and take away "The Hate of Warcraft" old enemy NetEase declared war. In response, Shen said, Red 5 chose to release the Firefall game on September 3, based on the product's current research progress and future timetable.　　The future Red 5 and nine cities will be based on the "Firefall" research and development process and market timing, to determine and promote the nine city's global marketing and promotional strategy and timetable, this will not be because of other products in the market planning and change.　　Other people familiar with the matter, nine City CEO Zhu Tracking Red 5 and its research and development products up to 3 years, to use the "Firefall" alternative to "World of Warcraft", the nine cities to deny, only expressed the hope that the product "inferior, more than blue." "Firefall" is the nine cities by Red 5 launched the first global-oriented game products, not only focus on the Chinese market. "Shen," Red 5 and nine cities will be based on the global regional online gaming products operating different requirements, select the most appropriate operating partner or implement the corresponding operational policies.　　”It is reported that, in addition to Red 5, the launch of the "Firefall", nine investment in another company Hangzhou Fire Rain will also release new products.　　Nine city has been widely invited to the media, ready to hold a grand conference in Hangzhou, announced the main game of Hangzhou Fire "immortal biography" launched. Senior executives sent internal mail to boost morale into the second half of the year's nine city is a frequent movement, in addition to its company released new products, the internal is also changing.　　Not long ago, nine city through the staff unit issued a resolution to a considerable number of employees to issue employee equity, people familiar with the matter, the scope of the issue has even been covered to the company's drivers, such as logistics support staff. After the first half of the nine city CEO Zhu comeback after the launch of the three strategies, the nine City executive team continue to adjust. After the departure of two vice President Huanglingdong and Jiang, Vice President Park and Shen took over the job.　　Park, head of the Kowloon City Online gaming division, also took over the North American investment Division.　　In addition, Park also visited the major game media in Beijing, and revealed that in order to attract more top-notch research and development talent to join the nine cities, at the same time to ensure the stability of research and development team, the company is considering its own research and development projects into a subsidiary, to stimulate the development team to achieve entrepreneurial dream Park also posted an internal email saying he hopes to create a new culture of nine cities in the new architecture of the nine cities: solidarity, full sharing, continuous learning, passion, self challenge, and a goal for the department: to achieve a fiscal balance next year. He pointed out: as long as we continue to insist on efforts, the nine cities will create a second brilliant.　　If the first glory belongs to Warcraft, then the second glory will belong to the nine city employees.　　Earlier, he also said that the nine city has a second venture, the new nine city Target is a year back to the forefront of China's online gaming industry, in order to achieve this goal, nine cities in the next eight months to 12 months to launch a variety of different types of products. In this message Park said: "Looking forward to the" Three Kingdoms 2 ", look forward to the" fairy biography ", looking forward to the" small tribe ", looking forward to the overseas" famous Three Kingdoms ", looking forward to next year's" MUX ", Shenzhen Project," Turret Touch "," Freerealms "," Star Onlinenext ", And so on, every project we're working on and trying to do, I'm going to look forward to their success. ”