ZTE opens new enterprise logo and engineer culture farewell

Tencent Science and Technology Guoxiaofeng December 30 reported December 30, ZTE announced that 2015 will be in the global scope to enable new corporate identity, and release brand new logo language future, do not wait. This is the first time since the establishment of ZTE Exchange Mark, signaling the future of ZTE will be a major new change. The application of ZTE's new logo in a full line of products will begin in March 2015 and is expected to complete the new logo replacement in a year. In fact, the Nubian photo-phones, star-voice phones, and ZTE, which have been launched since ZTE this year, have sponsored the three NBA teams in the United States, and have seen the transformation of ZTE into young, fashionable and cool brands. The new logo design is rounded, flowing, fully embodies the young, free, open, fusion of the characteristics of the times and ZTE advocated the new CGO (cool, Green, open) corporate culture. The font processing is more rounded and meticulous, expressing ZTE's efforts to create the most cool of the ultimate products. The original hue changed to light blue (CGO blue), to enhance the young sense and vigor, the details of the treatment of changes in the past, the rough way, highlighting the internet era of harmonious integration, flexible interaction characteristics. The new logo incorporates the open concept of openness, and the flowing shape implies the free flow of information and the continuous extension of imagination, breaking the conventional and cross-border fusion. ZTE's new brand logo-the future, do not wait, the implication in the era of all things interconnected, ZTE needs to adjust their pace of progress, change will be a new era ticket. It is understood that in August 2014, ZTE officially launched M-ict New strategy, announced to create customer value as the core, strategic layout operators, enterprises and enterprises, consumers and emerging blue sea four markets, accelerate information technology and traditional industries Cross-border integration. Therefore, ZTE to enable the new standard, is not a simple brand face, is essentially the enterprise strategy due to the trend and change, should be potential. ZTE President Shi said: "The future must expand to m-ict vision, our market will expand from 350 billion U.S. dollars to 3.5 trillion U.S. dollars." We have to adapt to the new world trend, to find their own direction in the remodeling value chain, to find new growth points and profit point, which is our m-ict strategy. At the same time, ZTE's mission to change the target, not only to the younger corporate image, more importantly, the internal remodeling of corporate culture, influence and promote the new CGO corporate culture and thinking mode of remodeling. Shi said: "Today we release a new corporate identity, first of all a change of attitude, and then believe that we can through action, through innovation, through our products and services, to users, to the staff a new brand image!" ZTE's new future needs to change the traditional engineer culture, and to promote the transformation of a cool company to a vibrant and innovative environment, an open industry, a new ecology and a new organizational capability. To this end, ZTE specifically named the Innovation Laboratory CGO Laboratory. The new energy wireless charging car is the laboratory's three-year incubation of outstanding representatives.In September this year, ZTE and Dongfeng Automotive Cooperation in the world's first high-power wireless charging new energy bus lines into commercial, ZTE will use this into the vast network of car networking market.