Advertising Campaigns

Netease Technology News July 23 news, according to foreign media reports, social recruitment website LinkedIn announced on Tuesday that the company will be 175 million US dollars price acquisition of advertising technology and advertising effectiveness evaluation service provider Bizo. LinkedIn said in a statement that 90% of the transaction amount is paid in cash and the rest depends on the stock. The acquisition is expected to be completed in the third quarter. Founded in 2008, Bizo can publish accurate advertisements for the workplace and evaluate the effectiveness of advertising campaigns. LinkedIn has more than 300 million users. The previous announcement in this transaction ...

Consumers have always paid special attention to the opinions expressed directly to them. Marketers may spend millions of dollars on well-designed advertising campaigns, but what often makes consumers determined is often simple and free stuff: word-of-mouth recommendations from trusted sources. As consumers face too many product choices no longer ignore the traditional marketing methods of indiscriminate bombing, word of mouth publicity is quietly and effectively stand out. In fact, the first factor behind any decision to make 20% to 50% of all buying decisions is word of mouth. When consumers first purchase ...

Tags: USP theory UVP competitive Brand competition http://www.aliyun.com/zixun/aggregation/12972.html "> brand value Unique value proposition Cao Fang Hua finance the early 1950s Rosser · Reves (Rosser Reeves) proposes USP theory, which requires advertising campaigns to provide consumers with a "unique sales proposition" (Uniquely Selling proposit ...

When I look for important events in search marketing and advertising campaigns, I am often amazed at the role that insights play. Search marketing is still in infancy, but everyone knows that children and youth are not easy. So when I talk about the role of social media in SEM activities or when corporate websites should adjust their blogs or privacy protections, it seems that all of them are old fashioned and that one-off speeches are repeatedly repeated. 　　Depending on where you are, search marketing is expanding rapidly, moving to other activities, or returning to the source. When we do the right thing ...

2007 China Network http://www.aliyun.com/zixun/aggregation/17578.html "> The new characteristics of the advertising market, the past year or the development of the past decade, in fact, there are traces to follow." Related rows and data two trajectories, one is correlation. We are still following this basic principle in the planning of online advertising campaigns. Relevance makes marketing activities and consumers have a better correlation, so that consumers identify with our activities, and into activities, recognize the brand, ...