Advertising Industry

Up to 109 pages of content, make up for the mobile Internet advertising industry standard blank. This afternoon, China's first "mobile Internet Advertising Standards" (hereinafter referred to as the "standard") officially released. The standard will be formally implemented on March 15. The standard is chaired by the Interactive Network Committee of China Advertising Association, Internet enterprises, advertising companies, advertisers, third-party data agencies to participate in the development and completion, on the basis of mobile advertising, covering some of the PC system and digital video, app system, covering the whole network unified interface standards, For Internet advertising Supervision and network security unified access ...

Push a note: DSP (demand-side Platform), is the demand side platform. This concept originated from the network advertising developed in Europe and the United States, is accompanied by the rapid development of the Internet and advertising industry, the new Emerging network advertising field. Together with ad Exchange and RTB, it has grown rapidly in the United States and has developed rapidly worldwide, covering Europe, the Pacific and Australia in the 2011. In the World Network display advertising field, DSP in the ascendant. DSP into China, quickly become a boom, to promote China's network display advertising RTB Market rapid development ...

Absrtact: Appropriate search CEO Wangxi recently, mobile search engine companies should search announced that its mobile ad aggregation platform on the line two months after the launch, has implanted hundreds of app, advertising day show the number of billion. For the future trend of the mobile advertising industry chain, it is advisable to search the judgment is that the appropriate search CEO Wangxi recently, the mobile search engine companies should search announced that the mobile ad aggregation platform in the online two months, has implanted hundreds of app, advertising day show more than billion. For the future trend of mobile advertising industry chain, the judgment of the appropriate search is that mobile commercialization is still very large ...

Absrtact: The rise of various new technologies makes the division of advertising industry more refined, technology companies are playing an increasingly important role in the advertising industry, they like a knife, stabbed into the industry. Third-party data monitoring companies are pure technology companies in this line of the rise of various new technologies to make the advertising industry chain division of labor tends to refinement, technology companies are advertising industry plays an increasingly important role, they like a knife, stabbed into the industry. Third-party data monitoring companies are a sample of pure technology companies in this industry. "Our presence makes advertisers more of an internet advertising market ...

Cloud computing and the technologies, concepts and new business models that it represents have gradually come to the ground and are beginning to penetrate all of it-related industries and fields. And the emerging cloud advertising model, the traditional advertising industry to change the role of how much? As one of the hottest topics in the global IT arena, cloud computing and its technology, philosophy, and new business model have gradually come to the ground and are beginning to penetrate all it-related industries and fields. From cloud video, Cloud conferencing, cloud games and other industries, to cloud security, cloud storage and other professional fields, we have witnessed the charm of the cloud era. We know that as I ...

In foreign countries, Facebook accounted for up to 49% of total advertising revenue in its three-quarter mobile ad revenue. This is the domestic mobile advertising industry practitioners think is a huge positive news. 　　Tamping, Director of research and Development in China, the Market Research institute, said that domestic mobile advertising could usher in a full-blown outbreak next year. The COO Zhang He also shares this view. He said that according to the AU's observations over the years, the 2012-year Advertiser began to put ads on the mobile end, and in 2013 the industry had seen some signs of a burst. Domestic users more and more ...

Absrtact: Appropriate search CEO Wangxi recently, mobile search engine companies should search announced that its mobile ad aggregation platform on the line two months after the launch, has implanted hundreds of app, advertising day show the number of billion. For the future trend of the mobile advertising industry chain, it is advisable to search the judgment is that the appropriate search CEO Wangxi recently, the mobile search engine companies should search announced that the mobile ad aggregation platform in the online two months, has implanted hundreds of app, advertising day show more than billion. For the future trend of the mobile advertising industry chain, the judgment of the appropriate search is that there is still a great potential for mobile commercialization.

2014, is a year of China Mobile internet explosion, related industries and industries have developed rapidly in the form of blowout. "China Mobile Internet Development Report (2014)," The Blue Book shows that as of January 2014, the total number of mobile internet users in China reached 838 million, mobile phone users accounted for 80% of total netizens. Under the background of the national mobile Interconnection, the traditional business model and the PC end of the Internet have been subjected to different degrees of compaction, of which the advertising industry is most obvious. Nowadays, mobile interconnection has strongly changed the information receiving habits and patterns of most people, time is fragmented, rich media ...

September 12 News, four-dimensional map of the new today released LBS products near the child, the product compared to other LBS products are mainly located in the "based on time, location and personalized demand dimension for precision push" tool products. 　　The product also has mobile phone app, set-top box version, digital read Bulletin, micro-letter version and so on, while its products do not only emphasize mobile phone app, but also stressed that the product will be the life of "micro-information" important entrance. Four-dimensional map of the new API and advertising business general manager An Tao, at the meeting talked about the advertising industry in the era of the advent of the change, he said, the ...

Guide: When money, manpower and work are at a disadvantage, customers are the key to selling this complex, large machine. Therefore, effective customer communication is not one of the choices, but a necessary condition for making creative work better. Since entering the advertising industry, for those who are introverted, some things are more careful than communicating with customers. Endless project management, negotiation, and pleasing those who "pay your wages" have a point of disgust-confrontation, gossip, and most importantly, someone directing you to do things. The feeling of losing control was helpless. But in fact, in the capital, manpower to ...

Introduction: "One-night stand" represents good and evil, "tube rice" represents strength, "beg" represents active / passive. iDoNews Column Selected on July 11 (WeChat iLoveDonews) With the rapid development of social media today, the process of branding is increasingly being interfered with by audiences and consumers. Businesses for brand building is no longer the same as in the past completely by the enterprise's own initiative to define, more and more has become a process of public participation. Many companies have begun to gradually realize that the brand image is not the brand owner since ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Integrated Marketing communication English as: integrated Marketincommunications,    Abbreviation: IMC. Integrated marketing communication is first proposed in the United States in the the early 1990s, is in the international advertising industry derived from the new concept of modern advertising, is recognized as the new marketing era ...

December 2014 12-14th, hosted by the China Computer Society (CCF), CCF large data Expert committee, the Chinese Academy of Sciences and CSDN co-organizer of the 2014 China Large Data Technology conference (DA data Marvell Conference 2014,BDTC 2014 will be opened at Crowne Plaza Hotel, New Yunnan, Beijing. The three-day conference aims to promote the development of large data technology in the industry, and to set up "large data Infrastructure" and "large data ..."

Cookie privacy issues are troubling third-party web advertising platforms. Not long ago, CCTV 315 party openly accused of easy media, Chuan Yang, friends, such as interactive network advertising companies, which still rely on venture capital to support the industry into controversy. The Chinese Internet Association hosted a seminar on cookies last week, bringing together more than 10 third-party online advertising companies and planning to sign a "white list" industry self-regulation agreement emphasizing industry norms to circumvent public opinion and regulatory risk, people familiar with the matter said. But this is not the biggest trouble for third-party web advertising platforms. He ...

July 31, 2014, the world-class game feast - the 12th ChinaJoy opened again in Shanghai New International Expo Center, China's largest mobile advertising platform --- Anwar media go to Shanghai, gorgeous debut B2B Pavilion N1- B105 booth, an area of ​​60 square meters, the exhibition scale in the mobile advertising industry 堪称 the largest in the industry. [Anwar media appearances ChinaJoy2014] Anwar media is China's largest mobile advertising platform, headquartered in Beijing CBD commercial district, with branch offices in Shanghai and Guangzhou. Anwo focus on moving ...

Recently, 2013 China Effie "3+1" Effect Trend Summit Forum held in Suzhou. From the domestic and foreign advertising industry, the creative community, marketing, financial industry experts and scholars and well-known entrepreneurs, together to explore the value of creative economy and brand effectiveness.   In this forum, China's leading third-party advertising technology company second-hand system and the Promotion Committee of the Philippines to read the Big Data era of digital marketing, from large data found in the future marketing trends. Advertising into the "big data" times the second hand published "Large data interpretation of the Digital Marketing Report" (hereinafter referred to as ...

Premise: Advertising industry on the progress of human society, the development of a few worthless, advertising copy (works) belong to commercial writing, the contemporary Life subdivision work, its own relying on the existence of commodity circulation, so there is no artistic and aesthetic value. Under this premise, open the spout. 1, Hey! What is Hemingway's chest hair advertisement? Skim the textbook to ask 10,000 advertisers, you can get 10,000 kinds of answers. For a person who just entered the advertising industry, the more they look, the more blurred they become. In the industry to look at this problem from the inside, now, my understanding is: advertising is "put on the chest of fake chest hair." Is kitsch. Advertisers are good at using ...

Micro-letter, Ghost Foot Seven wrote a very dry dry dry, analysis from the media advertising value and price. The Science man is the science man, very rational, the logic is very strict. Liberal arts background like me, although the media management for nearly a decade, advertising operation for 35 years, some figures or digestion is laborious. But thank him very much. can only gnome. In my "Media seminar" micro-group, I started my Pimpin classmate (zhiqiran002) and promised to share something: practice and thinking. And borrow the World Network business editor Xu Wei classmate (the one @ Xu Wei) ...

Absrtact: What I do is to break other people's business. Zhou 祎 said. On the same day, Qihoo 360 announced that it had launched a ban on tracking (Dnt,do not Track) on its 360 secure browser, which has a monthly active 300 million user, and that, through this feature, the user "I've done all the Nyse:qihu." Zhou 祎 said. On the same day, Qihoo 360 announced that it had launched a "Nyse:qihu" to 360 secure browsers with a monthly active 300 million users (Dnt,do N ...).

Fred Wilson, co-founder of the venture capital firm Union Square Ventures, is recognized as one of the most influential figures in New York's investment community. His investment list includes big names such as Twitter, Tumblr, Foursquare, Bug Labs and Zynga. Meanwhile, the personal blog AVC created by Wilson attracts hundreds of thousands of readers a month. In a recent article, Fred Wilson shared ...