Advertising Industry

June 16, the 60th session of the International Creative Festival in Cannes (Cannes Lions 2013) kicked off, the world's top advertising, creative, media gathered in Cannes, France for a week of exchange activities. At the same time, the "Cannes Charm China Week", launched by the China Advertising Association and the organizing Committee of Cannes International Creative Festival, was also held at the Esterel Theatre in Cannes, where Phoenix CEO Liu Yan, vice President Ling was invited to attend and shared Phoenix practical experience in the field of "native advertising". Cannes International Creative Festival, formerly "Cannes International Advertising Festival", known as ...

Absrtact: Yahoo CEO Marisa Mayer According to foreign media reports, sources said, Yahoo and advertising relations are deteriorating, advertising agencies want to get more attention from Yahoo Management, but Yahoo CEO Marisa Mayer (Marissa Mayer) and COO Henrikede-Yahoo CEO Marissa · Ms. Mayer according to foreign media reports, sources said, Yahoo and advertising relations are deteriorating, advertising agents want to get more attention from Yahoo Management, but Yahoo CEO Marissa Mei ...

Absrtact: When you read this topic today, the world's largest social network, Facebook, should have set a good IPO price, which is about to be traded on the Nasdaq. The feast has been opened. Indeed, as one of the largest IPOs in the history of the United States, when you read the topic today, the world's largest social network, Facebook, should have set a good IPO price, which is about to be traded on the Nasdaq. The feast has been opened. Indeed, as one of the largest IPOs in American history, a company that has been founded for only 8 years has been greeted with billions ...

Absrtact: Fred Wilson is co-founder of the venture capital firm, Union Square Ventures, the Silicon Valley's top VC, which is recognized as one of the most influential figures in New York's investment community. His investment list includes Twitter, TUMBLR, Foursquare, Bug Labs, and Zynga, Fred Wilson, co-founder of the venture capital firm, Union Square Ventures, the Silicon Valley top ...

Absrtact: Feng Works "Aftershock of the earthquake" aggressively also let zoomlion to follow the scenery. Zoomlion Excavator in the film after the earthquake rescue, played a "heavy responsibility." Feng Works "Aftershock of the earthquake" aggressively also let Zoomlion followed the scenery of a. Zoomlion Excavator in the film after the earthquake rescue, played a "heavy responsibility." In fact, this is a combination of run the media "matchmaking" ads. He-run media is a film and television from the beginning of the introduction of advertising third-party companies, at present, its business also involves the integration of brand content marketing (offline promotion) and brand content PR (film and television drama Promotion ...)

The advertising industry often mentions that a word is "directional", which means we want to http://www.aliyun.com/zixun/aggregation/9391.html "> show ad Special or a group of people." Targeted consumers are the targets we focus on tracking, and they are also important potential customers for shopping initiatives. 　Whether in media shopping or innovative development, once we identify the object, he or she becomes our client, which means that we have entered a highly effective and efficient state. ...

We buy newspaper ads, radio advertising, to the later Internet advertising, has been the media, location and other forms, even with the emergence of a variety of advertising alliances, we see is based on a certain industry media display, advertising 50% of the funding where the problem has been so many people in the exploration, The power of technology is really amazing, and the magic of data makes many people crazy after the concept of big data comes into being. Recently in the online advertising industry A word is crazy, that is "DSP." What is DSP? It is the abbreviation of Demand-side platform ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Network marketing and offline marketing compared to one of the biggest advantages is that the input and output of network marketing can be relatively accurate statistics and measurement, 　　And most of the offline marketing approach is difficult to accurately evaluate the marketing effect. Advertising industry has a well-known saying, advertisers know that 50% of the advertising budget is wasted, but do not know where to waste. Into the field of network marketing, advertisers can ...

It is reported that the domestic first "China Mobile internet Advertising Standards" on March 15, 2015 officially implemented. It is understood that the standard to achieve a unified network interface standards for Internet advertising supervision and network security unified Access channel. The implementation of the standards for mobile Internet advertising supervision to provide a unified technical interface and regulatory standards, so that companies engaged in mobile internet advertising-related industries have the industry standards and references to ensure that mobile Internet advertising operating mode of standardization, improve mobile Internet advertising user experience, Help promote the Internet advertising industry's healthy and rapid growth. Comments: According to AI ...

2013 has become the past, I believe many people have completed their own 13 year-end summary and 14 New Year's plan. 　　Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. 　　The seventh 21st Century International Advertising Summit will be held in Qingdao from February 26, 2014 to 28th, have you heard? 21st Century Advertising International Summit has been committed to strengthen the Chinese advertising and marketing enterprises in the cooperation between the bridge to build contacts, create industry alliances. Advertising marketing for the industry's great prosperity, great development plays an active role. ...

Absrtact: 2013 has become a past style, I believe many people have completed their 13 year-end summary and 14 New Year's plan. Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. The seventh 21st century International 2013 has become the past, I believe many people have completed their own 13 year-end summary and 14 New Year's plan. 　　Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. Seventh 21st century International advertising international peak ...

"Accurate, more accurate. "This is the constant pursuit of David Auschwitz, but also the global advertising industry has always adhered to the direction of change." For decades, media fragmentation, audience diversification, market segmentation, all of which require the advertising industry to explore and find more accurate, more efficient way of communication, so that advertisers as far as possible to avoid unnecessary waste. Now, network Marketing also began to follow this law, the concept of precision marketing and its http://www.aliyun.com/zixun/aggregation/18225.html&qu ...