Advertising Price

With the rapid development of E-commerce in China, network advertising prices also rose very fast, electric business enterprises can hardly afford, advertising prices generally rose 30%, Baidu and the portal more exaggerated the rise of the 40%~50%. 　　In order to and the rising advertising price confrontation, earlier this year, Dangdang stopped advertising on Baidu, Jingdong Mall also publicly said that advertising costs will be reduced by 50%. Need to be noted that the claim to reduce advertising costs Jingdong mall has put a high price of the CCTV Golden segment ads. Obviously the face of soaring internet advertising prices, real ...

New edition of "Shui Hu" still play next August premiere four satellite TV buy premiere rights or when "garlic" open investment will or to create a matching variety show this newspaper (reporter Niumeng), "The margin" will be in Shandong next August 2, Anhui, the east, Chongqing four major satellite TV premiere, as next year one of the most important drama,　　The play has become the TV station and advertisers eyes of the "sweet Cakes," the reporter recently found that the play advertising price will be more than the new "Three Kingdoms" and the new "dream of Red Mansions." From four satellite TV, in the past, less procurement "sky-high" big play Shandong TV station, this time in the procurement ...

Absrtact: Yahoo will buy 640 million dollars video advertising services BrightRoll, the move is aimed at enhancing Yahoo's ability to sell real-time video ads to marketers, the company will further increase in video advertising investment, its CEO Marissa Mayer Hope to make up for internet advertising price Yahoo will take 640 million of dollars to buy video advertising services BrightRoll, the move is aimed at enhancing Yahoo's marketing-oriented real-time sales of video advertising capabilities, the company will further increase in video advertising investment, its CEO Marissa ...

Absrtact: In the first half of 2013, the whole industry advertising price is expected to rise 30%, this year or one or two earnings in 2012 China online video site pattern is becoming clearer, the purchase cost of the decline, advertising revenue growth drive, making the industry profit model increasingly clear, but up to 2013 first half of the video industry advertising prices are expected to rise 30%, this year or one or two earnings in 2012 China online video site pattern is becoming clearer, the purchase cost of the decline, advertising revenue growth drive, making the industry profit model is increasingly clear, but still no video enterprise can ...

Concentration point of view In 2012 smart mobile devices bring star personal App trend, fans and celestial distance, real-time multiple interactive possible. Now Star App, not only to become a channel of communication between fans and celebrities, but also hope to tap the Chinese-style fan economy, changing the star's income structure. Brokerage companies no longer need to prepay for development costs. The Star App is jointly developed by Runhua and operated jointly by the star itself, brokerage firms and technology companies. Ultimately, the profits are distributed in proportion and Runhua Link becomes the partner involved. "See what the stars are like" is a fan ...

Portal ads and search engines will increase the price of 30%! The price of the navigation station is 50%! The Alliance CPS has a split up to 40%! The marketing cost has become another kind of different scenery in the e-business flourishing era. 　　Some people joked that: E-commerce companies have not tasted the sweetness, advertisers have tasted. Not all E-commerce companies are burning money, there are a lot of e-commerce enterprises began to consider: three months later, if the advertising price rise then what to do? From the buy flow entrance, to CPS split, and then to offline advertising, even TV ads, electric business marketing Road ...

Group Purchase website, electric Dealer website, classified information website advertisement "hit Money Show", is getting more and more crazy. Into the 2011, these enterprises to get huge investment in advertising, the amount of money is easily calculated in billion.   　　However, blindly "gouging" the consequence is that the advertising fee rose, especially the network advertising fee, PU rose more than one times, many other Internet enterprises so complain. Every now and then, I have a little donkey ..... "Big Mouth" Chen Yao Sing out of this sentence advertising words are now everywhere can be heard, the overwhelming advertising behind, ...

Last month, the industry's leading media platform V2 Advertising Alliance a substantial increase in prices, the price is very large, the specific rate: Picture http://www.aliyun.com/zixun/aggregation/22270.html "> Advertising price 100 Yuan/1000ip  NET Pick ad Price: 80 Yuan/1000ip window: 4.5 Yuan/1000ip couplet: 55 Yuan/1000ip! &nb ...

Fan Bingbing since the "Kwan-Yin Mountain" won the title, the salary rose one times, but for the two years, Fan Bingbing doubled the advertising price, really pale.　　 Fan Bingbing is rumored to be 8 digits of the sky-high price endorsement of the famous female brand Dream Bazaar. Fan Bingbing is known as the Entertainment Circle Topic Queen, enjoys the most efforts female artist title. Exquisite facial features, forthright personality, the image of health so that it is sought after by many businesses. Fan Bingbing Endorsement products are some international well-known brands, cosmetics brand "L ' oreal", high-grade sports car "Benz", China sanitary leading ...

The "CCTV Gold resource advertising bid", held every year on November 18, is called the "barometer of China's economy". And CCTV many advertisers to "bid" way to obtain advertising resources are different, in previous years most of the satellite TV can only use the "investment" way to sell advertising resources.　　This year, Anhui, Jiangsu and Hunan, respectively, October 20, November 5 and November 10, held the gold advertising resources bidding, which made the original CCTV go "ad tender" became lively. Jiangsu Satellite TV This year is the first time for advertising bidding. From the exposure of the tender book, Jiangsu Satellite TV, respectively, took out the ...

Snapchat is the most popular mobile social tool for young mobile phone users. In order to realize the mobile ad revenue model, Snapchat has launched the Portal Content Service "discovery" (Discover) based on the chat client. It is reported that the content of the ads in the section, the price is much higher than the ordinary computer-side web ads, some content providers a display of 24 hours of advertising, can get 50,000 to 100,000 dollars of substantial revenue. "Discovery" section of the news, video and other media content, from including CNN, ESPN and so on a large number of ...

Absrtact: In the first 3 days of New Year's Day of 2013, Sina's 5,000 employees received an e-mail from CEO Charles Chao, who told everyone in his email that Sina had just carried out the reconstruction of the architecture for the first time in years according to the needs of the strategic development. The new structure will split Sina into the first 3 days of 2013 New Year's Day, Sina's 5,000 employees received an e-mail from CEO Charles Chao, who told everyone in the email that Sina had just carried out "the architecture reconstruction for the first time in years according to the needs of the strategic development". The new architecture will split Sina into a portal with ...

-the earnings per share of US depository receipts for fiscal year 2013 and 2014 were raised by 68% and 59% respectively. Phoenix New media sales rose 29% in the second quarter from a year earlier, mainly because of increased advertising sales. 　　Phoenix New Media expects advertising sales in the third quarter to rise 47% to 54% over a year earlier, while operating profit margins for the 2013 fiscal year (not in accordance with U.S. General accounting standards) will grow 7% per cent year-on-year, to 15%. Based on our expectations for the earnings per share of the Phoenix New media for the 2013 fiscal year, the stock has a price-to-earnings ratio of 19 times times. We expect that 2 ...

Summary: Beijing time August 14 Morning News, Morgan Stanley published a study today, the Phoenix New Media (Nyse:feng) to maintain the stock rating (overweight) unchanged, and its target price from 4.8 U.S. dollars to 9.4 U.S. dollars. The following is the content of the report to pick Beijing time August 14 Morning news, Morgan Stanley today released a research report, Will Phoenix New Media (NYS ...