Advertising Revenue

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Summary of the advertising form of Sina Weibo

When Sina Weibo finally can be a little relieved, finally have a good head, finally to all concerned about the people to eat a reassuring. Sina Weibo's advertising revenue has surpassed 10 million U.S. dollars, accounting for 10% of Sina's total revenue, according to Sina's 2012 second-quarter earnings release this month. In fact, this figure relative to Umebo in Sina's entire company's momentum and status, is not very high.   But it can at least show that Sina Weibo has started to work in the field of commercialization and has accelerated the process of commercialization. In addition to more than 10 million of dollars in profits, money ...

Triple Life Weekly: The Pedigree Power List of CCTV Spring Festival gala

"Triple Life Weekly," the cover of the CCTV year of the Rabbit Spring Festival gala opening song and dance performance "Home for the Spring Festival" extended reading: CCTV Spring Festival Gala: Entertainment in advance of the Triple Life Weekly: Huat's tragic sense of life Weekly: CCTV Spring Festival evening record holder Gong don't make, Spring Festival gala Hong Valley  The stage of CCTV Spring Festival Gala. What does this space of physical description mean? 6 years ago, our reporter interviewed Zhao Benshan, speaking of this performance space, is indeed his interest in-such a pattern of performance space, "actors and viewers difficult to establish interaction ..."

Micro-credit marketing should be as far as possible to mobilize employees and customers to become enterprise promoter

Employees and customers can become the promotion of enterprises, in fact, enterprises also understand, but clear to understand, always find a specific means of operation. Why do employees promote you, promote what benefits, how the effectiveness of monitoring, how performance? Why do customers give you promotion, promote what benefits, through which form of promotion, how to let customers both to promote you, and promote consumption? This is a problem in the past, these problems can not be solved, so that employees and customers to become enterprise promoter's desire can not be achieved. This implementation is not a one-time contingency, but the need to establish a long-term ...

Jaffray says maintaining Weibo stock rating

Summary: View the latest quotes Beijing time August 15 Evening News, the U.S. investment bank Jaffray (Piper Jaffray) issued an investment report today to maintain the micro-blog shares (NASDAQ:WB) overweight rating, the target price from 25 U.S. dollars to 26 dollars. The following is a summary of the report to view the latest quotes Beijing time August 15 Evening News, the U.S. investment bank Jaffray (Piper Jaffray) today released an investment report to maintain the microblog stock (Nas ...

Weibo strong romantic SNS community face yesterday's embarrassment

Summary: Someone pressed a smile, someone confessed to be slapped. In the recent publication of the Second Quarterly bulletin, for most unsatisfactory figures, the internet giants are also a worry. Around the competition for advertisers, respectively, to Sohu (Sogou), excellent cool soil someone pressure to smile, someone said "slapped". In the recent publication of the Second Quarterly bulletin, for most unsatisfactory figures, the internet giants are also a worry. Around the competition for advertisers, respectively, Sohu (Sogou), Youku potatoes, everyone for the representative of the search, video, traditional SNS these three camps ...

Facebook's mobile subscribers in both the US and UK markets have grown by nearly 20%

Tencent Science and Technology (Dawn) Beijing time July 18 news, according to foreign media reports, as a move to attract more advertisers, July 17, a senior Facebook, said in June, Facebook in the United States and the United Kingdom, the two major market mobile users, increased by nearly 20%. Coulles, the regional head of the UK and southern European markets, jamesquarles the statement. He said that, compared with the same period last year, the U.S. mobile end of the monthly active user growth of 18%, the United Kingdom is an increase of 2 ...

The commercialization of Sina's microblogging platform is accelerating

Absrtact: Facing 324 million of registered users, the commercialization of Sina Weibo platform is speeding up with high investment and operating costs. Yesterday, Sina CEO and President Charles Chao disclosed at the earnings analysis meeting that, in order to promote the commercialization process, Sina faced 324 million of registered users, in high investment and operating costs, Sina Weibo platform commercialization is "speed up." Sina Weibo is building and perfecting its microblogging infrastructure, such as micro-blogging credit, in an effort to advance the commercialization process, Mr. Chao, Sina's chief executive, said yesterday at the earnings analysis meeting.

The "imprint" of the Yahoo CEO, Mayer, is everywhere.

Absrtact: Yahoo's Wednesday launch of the new homepage, the new homepage, Yahoo CEO Marisa Mayer (Marissa Mayer) brings the imprint is omnipresent. For a long time, Yahoo's home page has been to some extent reflected the Yahoo Wednesday launch of the revised new homepage, on the new homepage, Yahoo CEO Marissa (Marissa Mayer) the "imprint" is omnipresent. For a long time, the homepage of the Yahoo website has been ...

Zhiqiang admits that the past year has been hard.

Absrtact: Last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million. Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, formerly the outdoor media advertisement of the expressway "last year we signed the total contract with Bureau is 480 million, the loss of more than 100 million."   Silent for a moment, Zhiqiang finally told the 21st century economic reporter this embarrassing data. Zhiqiang is the chairman of Yongda Media, the former is the outdoor media advertising business, ...

Phoenix New Media total revenue of the third quarter is 378.7 million yuan

Phoenix New Media (Nyse:feng) today released its third-quarter financial results for fiscal year 2013 as at September 30. The report shows that Phoenix New media in the third quarter total revenue of 378.7 million yuan (about 61.9 million U.S. dollars), than the same period last year, 286.4 million yuan growth of 32.3%; Net profit is 80 million yuan (about 13.1 million USD),   11.5 million yuan grew by 593.5% over the same period last year. Main achievements:-Phoenix New Media total revenue of the third quarter of 378.7 million yuan (about ...)

Maintain an overweight rating on Sina (Nasdaq:sina) shares and a 95 dollar target share price

The following are the main contents of the report: based on Sina's third-quarter earnings, we still believe that Weibo revenues will reach $340 million trillion in 2015, an increase of 34% per cent year-on-year, and still have an upward potential (an average of 75% per cent growth for analysts). Predicting the exact inflection point of Weibo is difficult, but we think that, given the Alibaba Group's vested interest in Weibo, this inflection point is bound to come, and it is likely to prove that our current expectations are conservative.   We maintain a "overweight" rating on Sina shares and a 95 dollar target share price. -third quarter results and quarter four ...

Mobile ad CPM range from 10 to 500 yuan is reasonable

Micro-letter, Ghost Foot Seven wrote a very dry dry dry, analysis from the media advertising value and price. The Science man is the science man, very rational, the logic is very strict. Liberal arts background like me, although the media management for nearly a decade, advertising operation for 35 years, some figures or digestion is laborious. But thank him very much. can only gnome. In my "Media seminar" micro-group, I started my Pimpin classmate (zhiqiran002) and promised to share something: practice and thinking. And borrow the World Network business editor Xu Wei classmate (the one @ Xu Wei) ...

Charles Zhang: I don't believe in mergers.

Summary: Check the latest market with Zhang's Sohu again Glow youth. Yesterday, the Sohu board chairman and chief Executive Officer Charles Zhang held a rare media meeting and released the latest earnings of Sohu. Earnings show that the second quarter of this year Sohu total revenue to create a view of the latest market with Zhang's Sohu again Glow youth. Yesterday, the Sohu board chairman and chief Executive Officer Charles Zhang held a rare media meeting and released the latest earnings of Sohu.   The results showed that Sohu's total revenue in the second quarter of this year was record, up 33% to 339 million dollars. ...

Deutsche Bank to maintain Phoenix New media buy target price raised to 16.2 U.S. dollars

Summary: Check the latest quotes Beijing time, February 26 Evening News, Deutsche Bank published a study today to maintain the Phoenix New Media (Nyse:feng) shares of the buy rating, and the target share price raised to 16.20 U.S. dollars. The following is the full report: fourth quarter industry view latest market Beijing time February 26 Evening News, Deutsche Bank today released a study to maintain the Phoenix New Media (Nyse:feng) stock "buy" rating, and the target share price to 16.20 ...

YouTube mobile ad revenue grows twice times a year

Summary: Google's YouTube video site announced in Wednesday that its mobile ad revenue in the past 6 months has increased twice times, the latest in the last quarter of about 350 million dollars. In a media interview, Lucasworsen, the vice president of YouTube sales, said YouTube had announced in Wednesday that its mobile ad revenue had increased twice times in the past 6 months, or about 350 million dollars in the last quarter, in a Google-owned YouTube video site. Lucas Wossen, vice president of YouTube sales.

Morgan Stanley maintains Phoenix new media shares hold-wait rating

Summary: Check the latest quotes Beijing time February 26 Evening News, Morgan Stanley today issued an investment report to maintain the Phoenix New media stocks (Nyse:feng) holding a wait-and-see rating.   The following is a summary of the report: Performance exceeding expectations: 2013 fiscal year quarter, Phoenix view the latest quotes Beijing time February 26 Evening News, Morgan Stanley today issued an investment report to maintain the Phoenix New media stocks (Nyse:feng) "Hold the sidelines" rating. The following is a summary of the contents of the report: ...

High net worth of social users are leaving

Absrtact: Weibo today released its unaudited financial statements for the fourth quarter and the year ended December 31, 2014. 2014 Q4 net revenue of 105.2 million U.S. dollars, up 47% from a year earlier, exceeding the company's expectations, advertising and marketing revenue of 88 million U.S. dollars, an increase of 57% per cent, Weibo today released its fourth quarter as at December 31, 2014 and the full year of unaudited financial reports. 2014 Q4 Weibo net revenue of 105.2 million U.S. dollars, up 47% from a year earlier, exceeding the company's expectations; advertising and marketing camp ...

The price of movie and TV play rises and the copyright War of network video

The anti-piracy War of 4 years ago brought about a rise in the price of film and television and the copyright War on Internet video.   Now Charles Zhang regained fitter, is rejection. Since Sohu board Chairman and CEO Charles Zhang decided to the entertainment and video as the last straw to revive Sohu after the action: he himself to adjust Sohu video management structure, set up a huge anti-piracy alliance, and even the video homemade drama "Cock Silk man" management also in detail. Any other internet-born CEO is more willing to put Sogou input method and browser as the future of the strategic machine ...

The Federal Reserve chairman looks at the stock market

"It appears that Yellen has not yet officially entered the role of actually commenting on the valuation of specific sectors." Sotheby's trader Stuart McGregor exclaimed. Last week, when Fed Chairman Janet Yellen attended a Senate hearing, he said he was concerned about the higher-than-expected valuations of some small-cap, biologic and social-networking stocks whose "price-to-earnings ratio" Relatively high. " As soon as this remarks came out, small cap stocks, biological stocks and social networking stocks in the US market dropped immediately. Easy-forex Group (China) Chief Trading Officer SUN Yu pick up ...

US consumer reviews website Yelp operations

March 2, 2012 US consumer review website Yelp identified an IPO offering price of $15, higher than the previous 12-14-dollar issue will range. Yelp will be landing at the NYSE on March 2, with the ticker code "YELP", with a total of 7.15 million shares issued. According to the 15 dollar issue price, the Yelp financing amount is 107 million US dollars, and the market value will reach 898 million US dollars.   Goldman Sachs is the main underwriter for the IPO, with Citigroup and Jefferies group as deputy underwriters. Yelp on the eve of listing, we will be from the development calendar ...

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