Advertising Revenue

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Facebook leads the trend of social networking sites

The sensational effects of social networking sites around the world come from Facebook, the American campus website. As Facebook has been successful, social networking sites have poured out. According to CNNIC data, the number of Internet users and social networking sites in China has reached 124 million. Social media marketing has become the fastest, most convenient and most effective way to sell.   So let's explore the marketing model of social networking sites.   1. Facebook's advertising revenue and branding are a profitable point that Facebook has focused on. ...

Baidu advertising steward optimization and upgrading to improve the efficiency of website scheduling sales

On the evening of February 29, Baidu advertising steward officially defined a new scheduling standard, which completed a major new round of major upgrades. It is reported that the upgrade aims to solve the site in the advertising process, the long-standing multi-line management caused by the cumbersome scheduling, sales and other issues easy to conflict. As the first professional advertising management system in China to launch the scheduling function, Baidu Advertising Manager continuously optimized the products by collecting media suggestions and detailed user experience surveys. After this upgrade, Baidu advertising housekeeper will help the media on the sale of advertising sales data monitoring chain ...

Weibo seems to welcome a warmer spring, is it true?

Weibo recently released its annual earnings report, as always, we sigh around the use of micro-bo friends less and fewer, microblogging activity is getting worse, while the microblogging active users again, and this time there are some different means, that is Weibo's first profit. The latest data from Weibo show that as of the end of the four quarter of 2014, the number of active users in micro-blogging month reached 176 million, with a net increase of 47 million throughout the year. In the fourth quarter of 2014, Weibo's net profit was $9.4 million trillion, the first quarterly gain since microblog listings. By everyone to sing the decline of the microblogging, as if to go back ...

Sina two quarter net revenue increases 19% to rise nearly 4%

Summary: View the latest quotes August 15 afternoon news, China and the global Chinese community, the leading online media company Sina Thursday in the U.S. stock trading session fell 0.37%, closed at 47.82 U.S. dollars, after a 3.91% rise. Today, Sina released the 2 view of the latest market as of June 30 August 15 afternoon news, service in China and the global Chinese community leading online media company Sina Thursday in the U.S. stock trading session fell 0.37%, closed in 47.82 U.S. dollars, after the plate ...

"Love on Line" premiere ceremony held in Beijing

Absrtact: Recently, China first reflects the Internet industry TV series "Love Online" premiere ceremony held in Beijing, and in the Faw Mazda, Silver Thai nets, Casa Dili home appliances, such as the support of brand advertisers, the current advertising revenue has been tens of millions. With the competition day of the video website, China's first TV series "Love On Line", which reflects the internet industry, was held in Beijing, while the current advertising revenue has been tens of millions, supported by brand advertisers, such as FAW Mazda, Yintai NET, and Casa di home appliances. With the increasingly fierce competition in the video site, copyright film and television content is increasingly homogeneous situation, homemade content into video network ...

New CEO Du's first fire after he took the helm of Sina

Summary: Sina Web revision, on April Fools Day, very interesting. At one glance, graceful a lot. White to become big, the font changed to black, head a search box, home on top of the navigation bar streamlined some, the edge of the Sina logo removed. Well, the User Sina Web revision, on April Fools Day, very interesting. At one glance, graceful a lot. White to become big, the font changed to black, head a search box, home on top of the navigation bar streamlined some, the edge of the Sina logo removed. Well, it's more flattering to the user's vision. Look again, the whole ...

Free value-added and insert ads, who is the king?

Absrtact: Mobile analytics company App Annie and IDC reported data from the latest report that last year mobile apps gained 211% of revenue growth through free value-added services. It seems that free is always useful. In Google Play and Apple App Store, data from the latest report from App Annie and IDC, the top 1 mobile analytics companies, showed last year that mobile apps received 211% of revenue growth through free value-added services. It seems that "free" is always useful. &nb ...

Maintain a buying rating for the Phoenix New Media stock

The following is the full report: The fourth quarter results exceeded expectations, the first quarter may be adversely affected by seasonal factors Phoenix New Media revenue for the quarter of 400 million yuan, an increase of 32.4%, compared with Deutsche Bank forecast and analyst average expected 6% and 7% respectively. Among them, net revenue of advertising business grew 36.7% year-on-year, and paid service revenue grew 24.9% year on year. The number of advertisers increased to 349, while the average revenue per advertiser (ARPA) grew 25% to 800,000 yuan. Gross margin of 4.8%, better than Deutsche Bank's pre ...

Sina publishes third-quarter unaudited financial report

Shanghai, China (November 12, 2013)--Sina (NASDAQ Gs:sina), the leading online media company serving China and the global Chinese community, today released its unaudited financial report for the third quarter ending September 30, 2013. The third quarter of 2013 focused on net revenue of 184.6 million U.S. dollars, up 21% from a year earlier. Non-US GAAP net revenue of 179.9 million U.S. dollars, up 22% from a year earlier, to the company's 176 million U.S. dollars to 180 million U.S. dollars to the expected range of limits. ...

Yi Long third quarter net loss of 50.4 million yuan: expansion

Summary: View the latest quotes Beijing time November 14 morning News, Art Dragon (Nasdaq:long) today released as of September 30, the third quarter of fiscal year 2013 unaudited results. Earnings showed that the arts dragon in the third quarter net revenue of 296.9 million yuan (about 48.5 million U.S. dollars to see the latest quotes Beijing time, November 14 morning News, Art Dragon (Nasdaq:long) today released as of September 30, the third quarter of the fiscal year of 2013 unaudited earnings. Earnings show ...

Goldman maintains auto neutral rating target price up to 36 dollars

Summary: View the latest quotes Beijing time May 6 Evening News, Goldman Sachs today issued an investment report to maintain auto stock (Nyse:athm) Neutral rating, the target share price from 34 U.S. dollars to 36 dollars. The following is a summary of the report: first quarter results: Check the latest market Beijing time May 6 Evening News, Goldman Sachs today issued an investment report to maintain auto stock (NYSE:ATHM) "neutral" rating, the target share price from 34 U.S. dollars to 36 ...

Youdao Breakthrough: Search under the "egg"

Summary: Check the latest market to kill Baidu, is about the majority of learning search technology, it man's dream, Zhou Feng is no exception, at least this is the beginning of his dream of entrepreneurship. Zhou Feng and NetEase founder Ding Lei met in 2004.   At that time, Zhou Feng also at the University of Berkeley to check the latest market to kill Baidu, is about the majority of learning search technology, it man's dream, Zhou Feng is no exception, at least this is the beginning of his dream of entrepreneurship. Zhou Feng and NetEase founder Ding Lei met in 2004. At that time, Zhou Feng was still in Berkeley, USA ...

LinkedIn uses axes to occupy a niche in social networks, creating the ultimate platform for human resources

Yun Yidin/Wen???? If there is a formula for success, it is excellent product, excellent business model and excellent corporate culture. Based on the collar of the workplace white-collar workers, it is by virtue of this axes in the social network occupies an important place, and aspire to lofty, to create the ultimate platform for human resources. At the end of 2014, the world's largest white-collar social networking site LINKEDIN,LNKD. NYSE) buys nearly 200 million dollars to buy business-to-business marketing leader Bizo. The latter through a high level of data analysis, to help customers accurate positioning of business users and camp ...

Bezos's takeover of the Washington Post may be a bargain

In Beijing August 6, Amazon CEO Bezos (Jeff Bezos) has just spent 250 million dollars on the purchase of the Washington Post. Even now the newspaper industry is depressed, but the Washington Post is a solo show, the financial situation presents a lot of bright spots. Perhaps Bezos made a good deal. Here's a look at the negative side, based on an analysis of the Washington Post's 2012 annual earnings report. Revenue is falling: • 2012 total revenue fell 7% to 581.7 million dollars. • Newspaper business loses 540 in 2012 years ...

Please listen to the students who change their job and find a job

Pinch point count, graduation also nearly two years, in the two years of time, I went through a big company--my own business--to join a start-up company these three different work rhythm, in addition to the system basically all kinds of companies have been, but also have some of their own choice of work to think, and then to the graduates to find internships/job-hopping season,   So today, let's share my opinion.   Note: I am not very interested in the work within the system, so the following discussion does not involve your party's enterprises and institutions and accounts. First introduce myself to the work process, do ...

Happy net new trend to lead more netizens

Income of course is getting better, but the Alexa data show is not so optimistic.   Opening up the application of third parties in advance, enhancing stickiness and innovation is a new approach, but the problem it faces is that it is no longer a dark horse.   Happy NET has some new action in the middle of May, they first introduced a third-party development of components, in addition to the X World, Texas Poker and other games, but also include air tickets, driving test theory, group purchase and other life-class applications. Surprisingly, just last November, happy Net founder Cheng also made clear that within one year ...

Twitter launches mobile apps installation ad

Twitter has recently announced that it will formally launch a mobile apps installation ad for more customers after months of testing. The ads will appear in the Twitter stream and point directly to Apple's App Store or GooglePlay app page. Facebook has made a decent mobile advertising revenue with apps, and Twitter has tested it in the past few months. Twitter users may have seen similar ads in their own streams of information, which suggest ...

Sina two quarter net revenue increases 19% early intraday rise 8%

Summary: View the latest quotes August 15 Evening News, Sina (Nasdaq:sina) today opened 50.01 U.S. dollars, up 4.58%, after the opening price continued to rise, early on the highest up to 51.50 U.S. dollars, up to 7.7%. Today, Sina released the second quarter of June 30 in the 2014 fiscal year to see the latest quotes August 15 Evening News, Sina (Nasdaq:sina) today opened 50.01 U.S. dollars, Rose 4.58%, ...

Watercress just launched the Golden Fleece plan

Absrtact: Music app money has always been a long-standing proposition, but this industry continues to explore, watercress is one of them. For the independent music in watercress This app, Watercress has just launched the Golden Fleece Program, a broadcast volume as the standard to have independent copyright music app Money has always been a long-standing proposition, but the industry is still continuing to explore, watercress is one of them. For the independent music in watercress This app, Watercress has just launched the "Golden Fleece Plan", a broadcast volume as the standard to have independent copyright music to provide advertising revenue sharing scheme ...

Kai-Fu Lee advocated the public boycott of "You Mo" let the program fire a

Absrtact: Recently, Tianjin satellite TV job-hunting program "You mo Genus" was pushed to the cusp. May 30, Innovation Factory Chairman Kai-Fu Lee launched million people's real name boycott "You mo Belong" vote. Although the controversy is growing, but the program ratings have soared, Canton recently, Tianjin satellite TV job-hunting program "You mo Genus" was pushed to the forefront. May 30, Innovation Factory Chairman Kai-Fu Lee launched million people's real name boycott "You mo Belong" vote. Despite the growing controversy, the program's ratings have soared and advertising revenue has soared. But some experts also warned: blindly rely on constantly out of place ...

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