Brick And Mortar

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How Singles' Day Became Biggest Shopping Spree Ever

Singles' Day is the world's biggest shopping event. In less than a decade, Alibaba Group Holding Ltd. turned a quirky celebration for unmarried young adults in China into a global extravaganza drawing in thousands of retailers and hundreds of millions of shoppers of all ages

Alibaba’s 2017 Singles Day Sales Hit New Record of $25.3 Billion

Singles Day — the frenzied annual celebration of consumption and commerce that is China’s much larger version of Black Friday — began as a protest of sorts against Valentine’s Day, propelled by college students in the 1990s.

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