Communication Activities

Small project managers do not need too much project management knowledge and project management skills training. However, once the scale of the project becomes larger, these formal management processes and skills are essential for project managers. Although different project management methods organize and illustrate these project management processes in different ways, however, we would like to emphasize the most basic of the 10 processes: 1. Define project scope 2. Work plan 3. Managing work Plans 4. Problem Management 5. Scope Management 6. Risk Management 7. Communication Management ...

Network Integrated Marketing Communication-Cao Fanghua &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 　　 Integration: Integration of human Power network integration Marketing communication is emerging, someone 211.html "> think the network as a tool how to achieve integrated marketing communication through the network?" Network integrated Marketing Communication basic premise: The current media expansion, information explosion ...

Pay attention to social dynamics, carry out "aging" marketing. This is in the new marketing environment of enterprises to carry out marketing activities of one of the basic ideas. For changhong such a "bulky" enterprise, can be so quick to carry out the marketing response is commendable. Today in the Sina home page to see this advertising link, I will go in to see. Probably from Haier itself old said should be very satisfied, at least very complacent. Let's take a look at their own story: Today, there are a number of mainstream web sites in a High-profile advertisement: its main elements for netizens spontaneously organized the "Red hearts of China ...

In recent years, http://www.aliyun.com/zixun/aggregation/13145.html "> Network Media Development by leaps and bounds, people pay more and more attention to the network media, the effect of network marketing is getting people's attention." 　　Network Marketing from the depth of the use of the industry from automobiles, real estate, digital products and other fields spread to the people living with food and clothing, and other aspects of the closely related to all walks of life. Someone once asked me, what industry do you think is the most suitable for internet marketing? At that time my back ...

Integrated marketing not only to consumers, but also practitioners, investors, communities, the mass media, the government, the same industry as the object of interest, not to these objects: one-time integration, but staged step-by-step. At present, not only the United States, Japan, Europe and other advanced countries of the market, and the developing countries have gradually become a part of the commodity saturation and equilibrium state. The only way for enterprises to create competitive advantage is to create value through the integration of strategic communication pursued by the deletion of C strategy. Integrated marketing communication refers to the enterprise in the process of business activities, from the external and internal strategic point of view as the basis for ...

In the the late 1980s, Professor Schultz and others co-authored the "Integrated Marketing Communication", in today's view, still has a strong reference. In particular, the "customer-centric" core concept, and the current popular focus on customers, emphasizing the experience of the Internet thinking coincide. "Integrated Marketing Communications-the 5 key steps to create enterprise value" is Professor Schultz's latest work, he not only reviewed the development of the concept of the process, but also put forward a feasible guidance and a number of models to help enterprises to complete the complex transition to integrated marketing process. ...