Consumer Decision

Week is easy to be in charge of real estate search business at Cool News first. After the cool news experienced turbulence, a comprehensive transformation of travel search, he left from Cool news, began the journey of entrepreneurship. At that time, he found that the tourism industry, although through the search engine to solve the problem of low prices, through the product part of the solution to the problem of content precipitation, but the real rise to the level of consumer decision-making, but also lack of substantive content. So he began to do the tourism community "517 Travel", want to pass the UGC way to the consumer to precipitate some subjective, has the practical operation value the reference suggestion. However, in general, the PC end of the year to do tourism content precipitation, ...

Irrational behavior patterns are human nature, these quirks or thinking bias, is a direct impact on consumer decision-making stealth hands, but also marketing people should understand the secret weapon. Economics argues that consumer markets and consumers tend to think rationally, and people often choose to make the most appropriate decisions in the most advantageous conditions. Behavioral economics tells us: Wrong! People are not as rational as they think! What is behavioral economics (behavioral Economics)? Behavioral economics combines psychology and economics to study the psychological factors that influence the decision-making process and to uncover the consumer ...

Ultra O2O, this is a big topic. When I took this topic as the theme of this issue of O2O Salon, I found that I had a big event! Why pinch? The reason is easy to explain: this is a very large industrial chain, not a few words can be said. From the current point of view, the media reported Ultra O2O, is a relatively narrow concept, mainly refers to the business over the market, after the impact of mobile Internet consumers for the shopping process.   How to influence consumer decision is the core of this concept. And from the broad sense of ultra O2O concept, it involves a wide range, including mobile interconnection ...

Recently, Love Network announced the launch of a new life search services-search near, this service to provide users with local life consumption site search services, aggregation of merchants, evaluation, concessions, group purchase information for the user's consumption decisions to provide help. Jianguo, CEO of Love, said the search in the vicinity has three major advantages: first of all, the aggregation of Third-party merchant information, including merchant name, address, telephone, pictures, maps and so on; second, the aggregation from the site, micro-blog and other consumer evaluation, to assist in the consumption decision; third, the love helps to aggregate the third party on the business of preferential and purchase information, Focus on the show including the group buy ...

Public comment Network co-founder Longwin revealed that the public comment on the network 70% coupons are used in the mobile phone, "only a small number of people in the traditional way to use coupons." "Longwin told billion Power network, the public comment on the mobile phone terminal and PC-side experience is very different, mobile terminals pay more attention to find nearby information, fast consumer decision-making, lightweight evaluation, upload photos, show concessions, buy and other functions. "The handset client's product design is simpler, lets the decision-making be quicker." "Public comment Network co-founder Longwin is understood, the public comment has recently announced ...

Absrtact: Since 2012, when the overall rating of the merchant was opened, the United States Group Network, handle network, such as group buying site has not long ago opened a low-key user information for business users, coupled with the early release of business comments on the network and the Thousand Goods network, as well as its own business started since 2012 open the overall rating of the merchant, the United States Network, Handle nets and other group buying site has not long ago opened a low-key user information for business users, coupled with the early release of business comments on the network and the Thousand Goods network, as well as its own business to rely on the start of the mass Comment Group, the major group buying sites have opened reviews information to make consumption decision ...