Consumer Decisions

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What women consumers think about

There is a saying about female consumption: 80% of the world's consumer decisions are made by women. In consumer decisions, a lot of it is determined by the casual browsing of consumers.   What do women think when they are browsing at random? In the 2013, the Taobao user research team, in response to the female consumer's demand for online shopping research and analysis. Finally found that the female consumer online shopping, the general situation is to buy the idea, the commodity target is not clear, they browse the process of shopping site, just started just to wander, but ...

A slightly exaggerated argument about female consumption

A slightly exaggerated argument about female consumption is that 80% of the world's consumer decisions are made by women. And these consumer decisions, a considerable part of the consumer's casual browsing to achieve.   What are the female consumers thinking when they are browsing at random? 2013, Taobao user research team, for female consumers of online shopping needs of qualitative and quantitative research. The study found that women consumers online shopping, often there is no clear idea of the product target, they browse the shopping site in the process, initially just casually stroll, but the last but always ...

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