Consumer Groups

To emotional feeling to whether rational consumption or perceptual consumption, consumers have "buy" psychology and behavior, there will be different degrees of emotional factors, and creative marketing brought about by the emotional experience to reach the consumer's mind faster. "To Love moving", the best solution is to touch the hearts of consumers, in other words, to plunge into the hearts of the softest place. This is particularly persuasive for vulnerable groups such as women, the elderly and children. Not long ago, Li Guowei, General Electric PR director of GE China, said, "It takes more than 300 dollars to print out two years of Weibo, which is said to be narcissistic ...

March 9 Morning News, global information management company McKinsey released a report that in 2010, luxury sales in China has reached 12 billion U.S. dollars, is expected in 2015, China's luxury sales will reach 27 billion U.S. dollars, will overtake Japan as the world's largest luxury market. Previously on the internet, China's luxury consumer groups have "more money, people stupid, quick to" jokingly, in fact, China does have boundless potential for luxury goods.　　The figures show that despite the global recession in 2009, luxury sales in China still show a 16% increase. McKinsey report ...

Abstract: Look around, the country's various industries basically have their own corporate web site, has become commonplace. However, as a mobile web site can be found in the palm of the information at any time point of aggregation, and now gradually become the major enterprises to promote the product of one of the ways. Looking around, the country's various industries basically have their own corporate web site, has become commonplace. However, as a mobile web site can be found in the palm of the information at any time point of aggregation, and now gradually become the major enterprises to promote the product of one of the ways. is mobile website application feasible in enterprise promotion? Alone in accordance with the wind here through the ...

"Since I've got a shop and I bought a net," I've had less time to go shopping. "Chen Nan is a standard white-collar, like many young people, he is now more accustomed to using computers and mobile phones from the online supermarket shopping." Synchronized with the change of Chen Nan habits, the trend of the network shopping is booming and the performance of traditional supermarkets is weak. The traditional retailer's supermarket mode is under the omni-directional impact of the electric quotient and the war, in the quality reduction, diversification, enhance experience, and explore the O2O model and so on many fronts to break through to survive. The electric dealer "chased" with the network environment greatly improves, the consumer will become ...