Content Marketing

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Three ways of content marketing

Absrtact: From my experience, if you want to do content marketing, we will generally use 3 main ways, the content of the marketing of the 3 forms of development. When people ask me questions about content marketing, I tell them most of the time: in my experience, if you want to do content marketing, we will use 3 main ways, in the form of 3 types of content marketing. When people ask me questions about content marketing, I tell them most of the time, "Why are you trying to understand why you want to do content marketing?" In the clear.

Vice President of American Express marketing six rules for sharing content marketing

Abstract: Author: @MissXQ American Express has been doing very well in content marketing. The following are some of the rules that the company's vice president of marketing shares when it comes to content marketing. From Pia Beesley, vice President of American Express Marketing: @MissXQ American Express has been doing very well in content marketing. The following are some of the rules that the company's vice president of marketing shares when it comes to content marketing. This translation is from Pia Beesley, VP of American Express Marketing ...

5 Steps to create a cost-effective SME content marketing meter

Summary: Compiling: Liang in this article, you can learn that when you want to do effective content marketing, choosing a marketing strategy is critical to how you can save money when choosing a content marketing strategy without affecting how it's going to work out the budget and plan, and how to compile: Liang in this article, you will learn: When you want to do effective content marketing, choosing a marketing strategy is critical to how you can save money when choosing a content marketing strategy without affecting how it works, how to budget and plan, and how to monitor content camps ...

Look, these "mess" content marketing!

Abstract: Author: @MissXQ in the series (1), has told a lot about the content marketing cases, while in the serialization (2) tells a number of content marketing operations experience, today said the content of marketing three golden rule. No doubt the author: @MissXQ in the series (1), has told a lot about the content marketing cases, while in the serialization (2) tells a number of content marketing operations experience, today said content marketing three golden rule. No ...

Better content marketing is going to have good editors

All companies are struggling to seize the attention of customers, but in our time, TV ads no attention, send mail no one to dismantle, and even web ads are blocked, so, content marketing has received more and more attention. Getting your client to search your information as a content is becoming more and more likely to be the best way to promote your message, and some will even say it's the only way. The popularity of content marketing has led to explosions of a variety of sponsored content, including text reports, videos, slides, and other forms of content that people choose to voluntarily consume. The content with that ...

What do content marketing really want to do?

Content marketing Four words is not esoteric, but to clarify its connotation or to spend some brains, but usually understand the "what" problem, for "How to do" to more direction, then, content marketing in the end is what? What do content marketing really want to do? What is content marketing content marketing is a picture, text, animation and other media to convey relevant content of enterprises or products to attract users attention, to the user with confidence, so as to promote sales of a marketing approach. Content marketing is derived from sharing, assistance, and customer answers to the perspective of the delivery of information to consumers, and traditional marketing ...

Content marketing must trigger rigorous, measurable behavior, not consumer behavior

Ohio Columbus----Jay Bell: Content and http://www.aliyun.com/zixun/aggregation/8924.html "CEO of > Social Marketing Company (convince & Convert) At the Content Marketing Institute of content marketing at the expo as a moderator. Bell argues that marketers should always focus on the effect that content must achieve-that is, to improve ... while vigorously developing marketing content in order to achieve social marketing and market-driven marketing.

Where does "content marketing" go?

Summary: The world's largest content marketing event, hosted by the Content Marketing Association (Marketing Cato), was held in Cleveland, USA, in September 10-11th in the 2013 Content Marketing Conference (contents Marketing). The world's largest content marketing event, hosted by the Content Marketing Association (Marketing Cato), is the global Content Marketing Society of the United States.

Content marketing: On the end is the overnight food?

Absrtact: Compile: All Mojito Guide: do content marketing, is write a few jokes funny? or by forwarding the brush screen to add a fire to the hot topic? In the age of information overload, the most valuable will not be the overnight dishes like many times to see the jokes. Good content compiling: All the Mojito Guide: do content marketing, is to write a few jokes funny? or by forwarding the brush screen to add a fire to the hot topic? In the age of information overload, the most valuable will not be the overnight dishes like many times to see the jokes. Good content marketing, not running water ...

VP of American Express Marketing: Six Principles of content marketing

Abstract: Author: @MissXQ American Express has been doing very well in content marketing. The following are some of the rules that the company's vice president of marketing shares when it comes to content marketing. From Pia Beesley, vice President of American Express Marketing: @MissXQ American Express has been doing very well in content marketing. The following are some of the rules that the company's vice president of marketing shares when it comes to content marketing. This translation is from Pia Beesley, VP of American Express Marketing ...

Three golden rules of content marketing

Abstract: Author: @MissXQ in the series (1), has told a lot about the content marketing cases, while in the serialization (2) tells a number of content marketing operations experience, today said the content of marketing three golden rule. No doubt the author: @MissXQ in the series (1), has told a lot about the content marketing cases, while in the serialization (2) tells a number of content marketing operations experience, today said content marketing three golden rule. No ...

Six places to look for in microblogging content marketing

The use of micro-blogging platform to do content marketing is no longer a novelty today. And microblogging this seemingly 140 words of simple things, which also have a lot to pay attention to places. This paper presents 6 problems I have encountered, seen and heard in the operation and use of Weibo, giving me some advice and a chance to think together. 1 Social media conversations don't yell at your fans. 2 Is it really effective to focus on one form of microblog 3 at a time, such as video, pictures, voting, and so on? 4 is it really important to publish by the time point?...

3 Kinds of content marketing "flow, conversion rate, trust"

Absrtact: From my experience, if you want to do content marketing, we will generally use 3 main ways, the content of the marketing of the 3 forms of development. When people ask me questions about content marketing, I tell them most of the time: in my experience, if you want to do content marketing, we will use 3 main ways, in the form of 3 types of content marketing. When people ask me questions about content marketing, I tell them most of the time, "Why are you trying to understand why you want to do content marketing?" In the clear.

The core of content marketing is the interaction with users

Absrtact: For content marketing, I think the most core is the interaction with users, no user participation, content marketing is a piece of paper. See Searchenginewatch translation of an article on the content of creative sources, speak very well, many used to do the implementation of the content marketing, I think the most core is the interaction with the user, no user participation, content marketing is a paper empty. See Searchenginewatch translation of an article on the content of creative sources, speak very well, many used to do the implementation is really very good, especially ...

3 Content Marketing Principles

Content, content, or content!!! Recently, the content has received more and more attention, this week was fortunate to participate in the SES meeting in New York, and published its own views on content marketing. We spend a lot of time on how to optimize and how to promote, but after a had, we finally return to the most important elements of online marketing: content.   The following is my content marketing has always adhered to the 3 principles, to share with you for reference. 1. Know your audience to learn from ...

3 Misunderstandings about content marketing

Summary: The concept of content marketing is now very hot, because all kinds of elements on the network belong to the category of content, so online marketing can be regarded as content marketing. There is a big problem with content marketing: This kind of marketing puts great effort into the concept of content marketing is now very hot, in view of the various elements on the network belong to the category of content, so online marketing can be regarded as content marketing. There is a big problem in content marketing: This kind of marketing puts great effort into ...

What are the benefits of soft text marketing generally do well?

Content marketing is now everywhere, everywhere, we are talking about content marketing, content marketing strategy, the marketing effect is evident. Everywhere in the picture, text, video and other media to convey relevant business or product related content to attract the attention of users, so as to achieve the effect of promoting sales. Soft-text marketing is one of the content marketing, is also very popular. Soft text marketing focus is viral, soft text is based on the specific content and analysis of targeted psychological guidance to consumers a model, usually by means of text and media to enable consumers to agree to a certain concept of communication, in order to achieve ...

An internal sharing event for a well-known portal site

Last week, the leadership through the relationship let me participate in a well-known portal site of the internal sharing activities, the theme is "How to make good editors."   After listening to the sharing meeting, to help me very big, do a lot of notes, leaders let me back and then share with the crocodile group, so I summed up the content of this sharing will point, today to take out and share with you (only talk about the core point). The first step: Select Topic topic is the general direction of Bowen, if the topic is not good, writing is no one cares. So you can observe what the competitor is doing and what the content marketing is;

"Vivo Xplay Guinness World Records" case success reason

Summary: Content marketing, also known as native advertising (nativeadvertising), since the American Fred Wilson by the majority of people in the industry, and become the current U.S. marketing industry is a hot, and in the domestic market has gradually been sought after. "Inside content marketing, also known as native advertising (nativeadvertising), has been favored by most of the industry since the American Fred Wilson, and has become a big hit in the U.S. marketing industry, and has been in ...

4 successful cases of content curatorial

Summary: For companies that perform content marketing, it is a big challenge to produce enough, accurate, and interactive content on a regular basis. According to the CMI and MarketingProfs's 2013-year business-to-business content marketing study, 64% of content marketers feel it is a big challenge for companies that perform content marketing to produce enough, accurate, and interactive content on a regular basis. And according to CMI and MarketingProfs's "2013 Business-to-business Content marketing Research Report ...

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