Content Operation

Absrtact: I myself according to the community operation of one year, the three key elements of community operation are called Troika, they are: User operation, content operation, interaction. In the last article, spoke of the three-horse operation of the user, today, talk about the three carriages of my own under the one-year community operation, the three key elements of community operation called "Troika", they are: User operations, content operation, interaction. In the previous article, the "troika" of the "user operation", today, talk about "troika" of "content operation." (a) What is "content operation":

Known as the network media industry "Godfather" Chen, in farewell to the news portal editor identity, chose to set up less than four years of millet company.   November 4, Chen officially announced to join Millet, will serve as vice president of Millet, responsible for content investment and content operation. It is understood that Chen to post, Millet CEO Lei will be sent to its first investment of 1 billion dollars "red envelopes." This first period of investment to solve the problem of video content of Millet TV, box, designed to enrich the content of the TV box, enhance the user experience. Millet does not do its own content platform for 1 billion of dollars of investment ...

Absrtact: Content operation means to create, edit, organize and present the content of the website, so as to improve the content value of the product, to create the adhesion to the user, and to create a certain promoting function. A website or product, there must be content to fill in the content operation is to create, edit, organize, present the content of the website, thereby improving the content value of the product, create the adhesion to the user, active produce certain promotion function of the operation content. A Web site or product, must be filled with content, and the source of content, mining, organization, presentation, notification of the manner and quality of ...

Absrtact: Content operation means to create, edit, organize and present the content of the website, so as to improve the content value of the product, to create the adhesion to the user, and to create a certain promoting function. A website or product, there must be content to fill in the content operation is to create, edit, organize, present the content of the website, thereby improving the content value of the product, create the adhesion to the user, active produce certain promotion function of the operation content. A Web site or product, must be filled with content, and the source of content, mining, organization, presentation, notification of the manner and quality of ...

In the era of intelligent terminals, people are no longer limited to using the PC to log in to the Internet. The way to information is increasingly dependent on mobile devices. Now "war-torn" car market, App war is staged in full swing. Mercedes-Benz Mercedes-Benz service steward introduced, and Google to launch Google-based navigation app, trying to affect the car from all aspects of the car life. Similarly, BMW recently introduced a new handset application to control the charging process of its i3 and i8 electric vehicles, which intelligently adjust the charging process to reduce the charging time. Major auto manufacturers in the "...

Recently, the concept of "new media" fire, the Science and technology blog has sprung up to come out, the society has brought a direct and heavy blow. 　　 　As a science and technology magazine editor, the recent operation of the agency is very bad, no longer think of some way to live. 　　So I decided to make a plan from the strategic and tactical level to kill these arrogant tech blogs. 　　Code of Action--witch's hammer. For us, "get killed" means that the magazine closes down, and colleagues go to each other to find their own mom. But conceptually, tech blogs and magazines don't ...

It's not easy to keep creating attractive new content for corporate blogs. Corporate blogs can not only build a potential customer's trust in the enterprise, but also provide valuable information with new ideas to attract readers and translate them into customers. But even the most creative bloggers will be stuck in trouble again and again. 　　If you think it's time to rethink your blog strategy, follow these five tips to develop your visitor base and make your corporate blog worth reading. Tip One: Let blogs relate to the reader you want to write for your readers, not for yourself blogging, what you ...

In recent years, the Internet market hot, but on the other hand, mobile internet products homogeneity is very serious, many good products once online will be a lot of competitors emerge. 　　 　　A good product, in addition to the real value of the product experience to do good enough, market operations has become a decisive factor in determining whether it can stand out. How to promote the operation means to a once a year or two of the Internet's product operators and extension personnel, when it comes to operating methods and promotion of the General people can talk for several hours. In terms of marketing, early fixed-point invitation, online wide ...

Community operators work rather cumbersome, after all, the Internet is a virtual, digital things. It is quite difficult to operate in a full swing. Operators like Qigong father: "The gas back like the tide, Tianjin flow if alcohol", the atmosphere of good operation, the community can be surging! Community Operation Weirui Complex, but pruning cut leaves, flowers blowing willow, in fact, also rule-based, laws! Summarized as follows: The community operators mainly work two major events: content operation, user operation. First table Community Content operation target group to determine, the community theme content has been guaranteed, after the product development, the operator on the powder ...

Recently, the Wall Street Journal declassified the latest classified documents, showing that Millet's net profit last year amounted to 3.46 billion yuan (about 566 million U.S. dollars), a 84% increase from the 1.88 billion yuan in 2012. The same period of revenue has doubled more than 27 billion yuan. Another chart predicts that the company's net profit this year will grow by 75%. Such performance has a direct impact on the millet "head" Lei Wealth-published this year, "Hurun Rich List", Lei ranked tenth by 45 billion. Millet in the profit meager smartphone market ...