Customer-centric

Sony China Professional Systems Group will be the 22nd session of the Beijing International Radio and Film and television equipment Exhibition (BIRTV2013), with the radio and television, Digital theater and the Government, education and other sectors of the various applications of the full range of solutions exhibition. Sony this exhibition "Beyond the boundaries of the definition of the future (Beyond definition)" as the theme, adhere to the "customer-centric" concept, in the existing products, service architecture to build flexible solutions, and strive to achieve customer value maximization. Sony aims to pass a series of exhibitions to the market to deliver a clear ...

In the the late 1980s, Professor Schultz and others co-authored the "Integrated Marketing Communication", in today's view, still has a strong reference. In particular, the "customer-centric" core concept, and the current popular focus on customers, emphasizing the experience of the Internet thinking coincide. "Integrated Marketing Communications-the 5 key steps to create enterprise value" is Professor Schultz's latest work, he not only reviewed the development of the concept of the process, but also put forward a feasible guidance and a number of models to help enterprises to complete the complex transition to integrated marketing process. ...