Direct Digital Landing

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How does the hotel brand do well in the 2013 digital marketing plan?

This article comes from Socialbeta Content partners @ Global Tour. 2012 is half past, now is the time to think about what has happened this year to the hotel operators and how they should plan for next year's digital marketing budget analysis. Some of the hot topics of concern this year include the emergence of Solomo (the combination of social, localized and mobile apps, hereinafter referred to as "Solomo"), the emergence of Tablet PCs as a unique marketing and distribution channel, and new social media platforms such as Google + and Pinterest ...

Communication tactics: How to use the three elements of digital marketing in Uniqlo

Guide: All enterprises-not just clothing retail, want to know: On line online, Uniqlo is how to think, how to do? Uniqlo how to do O2O "1+1>2"? When we talk about Uniqlo, what do we talk about? Zero inventory, basic, data management, flagship store, fast fashion ... And now the brightest, are two types of data: In addition to China's fast fashion leader of the brand, in the physical store, Uniqlo is still accelerating: Last year, Uniqlo opened 82 shops in China, far more than H&m 62, Gap 28 and za ...

Website Analysis: E-business key digital Optimization online section (next)

The intermediary transaction SEO diagnoses Taobao guest cloud host technology Hall "each term" without effective protection of innovation, there is no innovation.   We have no jobs, no Zuckerberg, not a national quality, but a system. "Preface" in the previous two articles in this series (above, Medium here), we talked about how to optimize the two aspects of E-commerce key performance figures: Identify key drivers, start analysis and try to upgrade key drivers. In this section, we will show you how to pass some special ...

Three elements to be followed in the simplification of digital marketing strategy

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall in the digital strategy and implementation options have too many options, Often it also means that we may mistakenly confuse the richness and complexity of an activity or project, and thus lose the focus that enables business objectives to evolve forward. In most cases, simplicity is usually better, and the electronic marketing strategy is no exception. In the marketing strategy ...

Website Analysis: E-business key digital Optimization online section (middle)

The intermediary transaction SEO diagnoses Taobao guest cloud host technology Hall "each period" he is Edmond Tantes, is my father, my mother, my brother, is my friend, is me, is you. --evey "Preface" to thank you first of all readers, now one months an article is far less than the original promise of a week article, but still have friends waiting, I am very disappointed with your expectations, really sorry. In the past, some articles were dedicated to some friends. Today, this article also wants to dedicate to a vegetarian ...

Farewell to the simple and extensive trend of sustainable precision marketing in the digital age

New situation, new challenge, new users, new marketing new situation, new pattern, the global economy is still depressed and full of uncertainty, and the internet is also a profound change in the original pattern, in the past two years, smart phones, tablets and other mobile internet equipment, as well as micro-blogging, social networking sites such as the vigorous rise of web2.0, The new user experience mode is profoundly changing the way of communication and cognition of people. People in the network with friends and family to communicate, share the joys and sorrows of each day, but also with the trust of people to explore the good and bad of a commodity. This kind of circle, interaction, experience ...

Japan's largest social platform Line landing in China

Text / Wang Ruchen Last Friday, Line, the largest Japanese-controlled social network controlled by Korean-owned assets, said that it plans to set up a team in China to operate on its premises. I say to belly black now, start. However, what needs to be clarified is that without injustice and innocence, belittling is not black, but gives a logical analysis. I will directly tell my own judgment on this news: Line China will not be beautiful, it may only be the village dance sword, intended to Pei Gong. First of all, let me first explain why its Chinese life will not be beautiful. 1, the circle of social media attributes, language, cultural exclusivity point in my opinion is the biggest obstacle. This is a social platform ...

E-commerce, represented by O2O, leads a new business model

When O2O's E-commerce led to a new business model, the Internet became the front desk for offline trading. In addition, I found that some knowledge products also silently change people's way of life, and even the track of cultural heritage, perhaps, China's "knowledge O2O" is coming. This May, for example, Baidu Encyclopedia and Beijing Zoo cooperation brought a new experience, users in the Baidu Encyclopedia entry box into the "Penguin", you can timely watch the Beijing Zoo Penguin Museum in the immediate situation (such as the picture) to share the content of the line, perhaps ...

Forecast: Global advertising market will linger on the edge of the cliff

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

Advertising revenue in China is expected to grow by 9.3% this year

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

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