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Brad: Display Advertising is one of the biggest opportunities Google faces in China

Recently, Brad Bender, Google's global product director, said in an interview with the media that online display advertising has started to boom again. Behind this, technology is the most important driver. A comparison of past banner ads and new display ads now shows that with the development of technologies such as remarketing, interest marketing and HTML5, web display ads will become more relevant, interactive and entertaining to users, More popular by users. The development of display advertising especially brings new vitality to the elaborate marketing of e-commerce platform. According to Bra ...

Search + re-positioning = Brand Enhancement

Now, the boundaries of search, display, and social networking are becoming blurred. If you use http://www.aliyun.com/zixun/aggregation/38704.html > display ads to reposition and fix paid search, the boundaries are even more blurred.   I call this strategy a "branding enhancement" strategy. Through brand enhancements, you use paid search to identify consumers and prospects, and then you reposition and stay with the consumer during the purchase consideration. You can use the paid search ...

Trefis released a research report today, giving Sina a 72.48-dollar rating on its target stock

Summary: View the latest quotes Sina science and technology news Beijing time of June 4, the U.S. investment company Trefis today released a research report to give Sina (Nasdaq:sina) stock target price of 72.48 U.S. dollars. The following are the main elements of the report: Valuation points: Display ads and view the latest quotes Beijing time June 4 Evening News, the U.S. investment company Trefis released a study today to give Sina (Nasdaq:sina) stock target price of $72.48 ...

Trefis released research report, giving Sina target price 72.48 US dollar rating

Summary: View the latest quotes Sina science and technology news Beijing time of June 4, the U.S. investment company Trefis today released a research report to give Sina (Nasdaq:sina) stock target price of 72.48 U.S. dollars. The following are the main elements of the report: Valuation points: Display ads and view the latest quotes Beijing time June 4 Evening News, the U.S. investment company Trefis released a study today to give Sina (Nasdaq:sina) stock target price of $72.48 ...

Trefis, US investment company, released a research report today.

Beijing Time June 4 Evening News, the U.S. investment company Trefis today released a study to give Sina (Nasdaq:sina) stock target price of 72.48 U.S. dollars. The following are the main elements of the report: Valuation points: Display ads and Weibo account for 51% of our target for Sina. Other paid services, including emails and games, account for 10.4% of our share of Sina's target. Mobile paid services accounted for 0.2%. Net cash accounted for 38.4%. Our target stock prices and valuations are based on the classification plus total valuation method, and for each industry ...

Trefis gives Sina target 72.48-dollar rating

Summary: View the latest quotes Sina science and technology news Beijing time of June 4, the U.S. investment company Trefis today released a research report to give Sina (Nasdaq:sina) stock target price of 72.48 U.S. dollars. The following are the main elements of the report: Valuation points: Display ads and view the latest quotes Beijing time June 4 Evening News, the U.S. investment company Trefis released a study today to give Sina (Nasdaq:sina) stock target price of 72.48 U.

How big is the Chinese network display advertisement market?

April 19, 2010 Afternoon News, Cr-nielsen today released the March Network display advertising Monthly report, the data show that the March 2010 Network Display advertising market value of 1.47 billion yuan, compared with the same period in 2009 increased by 29.8%. China's network display advertising market in March to achieve a faster growth. March 2010, the number of advertising projects for 7027, the number of advertisers for 2581, the number of creative 18477, compared with the same period in March 2009, the number of promotional items, the number of advertisers and the number of ideas have significantly increased, the increase in points ...

Global television advertising spending rose 3.5% in the first quarter

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013.   This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

Advertisers ' spending is shifting to online channels

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013.   This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

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