How Do You Make A Fashion Portfolio

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The development and future of the seven Princesses

Seven is an independent fashion women "as the theme of the trend of fashion brands." Seven to focus on the niche market, through a number of minority brands superimposed into a fast fashion brand pool, leading the trend of fashion in China to become the industry fashion vane. In the idea of the seven, the future in the channel, it may be out of the shop, in its own platform will do fashion information, the promotion of foreign brands will be a fashion magazine, but everything is still around clothing. In a word, the next seven will not be an advertising company, may also no longer just a power company, but must be a fashion company. 2.

2015 Net Purchase consumption report: Domestic counter price is much higher than country of origin

Cosmetics, luxury goods have become a net shopping platform of the hardest hit. Domestic counter prices far higher than the country of origin, consumers are unwilling to patronize the main reason for formal channels, however, the platform in order to pursue performance flow and "the lowest price" showmanship, frequent exposure to fake trouble. Commercial newspaper observation platform commercial fakes frequently Beijing commercial newspaper reporter searches for "cosmetics" on the Internet, the webpage will show "100% authentic, authentic licensed ultra low price" and so on keywords. But this is clearly inconsistent with the facts. Recently there is a main cosmetics network shopping platform, because of their own staff to say, its overseas sources unknown, or even out ...

Dorset Spring makes online management an art

Continuation of the line positioning of Dorset OLE, online also pay attention to the selection and combination of brand process, it will line and the interests of the store bundled together, so that the offline shopping guide can provide a mature guide to the single product management. As the representative of the traditional department store, Dorset has its own brand status in the spring. On the line, it continues its own positioning, to differentiate and create value for consumers as the basic core. In Dorset's view, this is the real line of integration under the core. From positive price to discount December 2011, Dorset Group began to try E-commerce. Under the Dorset line member view, even if the race ...

Taiguri: How to build the busiest shopping center in Sanlitun, Beijing

After 5 years of acquisition of the three-Li-Tun project, Swire Properties now want to loudly announce: "Three Li Tun is the three-Li Tun of Swire properties." "This is the second step in the low-key UK property company's development of the three-Li Tun project. The first step is of course to let three Li Tun "Red Fire" up, the next step is to upgrade, transformation three Li Tun. The study of consumer groups, promotion, promotion of food and beverage popularity, hand page one bookstore to create a cultural atmosphere, these actions reflect the long-term professional Swire real estate business vision, but also hinted at the main context of China's shopping mall upgrade. Taiguri's three Li Tun "go to three Li Tun Swire." "What ...

How to evaluate Peer-to-peer network loan investment? Where is the risk?

Recently has been in the Internet Small microfinance field to do business (Love Money), before and several other partners on the industry aspects of the problem has been a lot of discussion, but also to the field of domestic and foreign counterparts to do some research, say some of my own views. Peer-to-peer is a way of skipping the bank's indirect loan financing model, a business model that directly occurs between borrowers and lenders, so it's easy to understand the risks of Peer-to-peer, which is the risk of borrowers not repaying their borrowings. But no matter which borrower is always able to repay the possibility of borrowing (or probability), all financial class ...

How is the user's willingness to purchase increased?

Abstract: After Tido Richun also always with the cold, stay for a long time will let people lose the feeling of the season.       However, when you walk in the street every day, looking at the thin clothes of pedestrians, as well as the occasional flash of black silk white legs, the heart how much can confirm: Hey, spring really come! After Tido Richun also always with the cold, stay for a long time will let people lose the feeling of the season. However, when you walk in the street every day, looking at the thin clothes of pedestrians, as well as the occasional flash of black silk white legs, the heart how much can confirm: Hey, spring really come! Judging from the pedestrian dress season ...

Anti-brand Strategy: marketing practice of European and American enterprises

Many enterprises are unwilling to easily hand over some specific target consumer groups to their competitors. As a result, they are starting to adopt an "anti-branding" strategy: introducing new brands that are completely different from the parent brand in the target audience, product pricing, brand style, or some other feature, effectively stopping the competitor's position while expanding the corporate branding portfolio. The origin of anti-brand strategy there is no one brand in the world that people love, like the Truth, "universal", even if the "fans" can not do everyone fan. In the face of a specific brand, there is always someone to love it, always ...

Case: Daily network: The cold winter era electric business living fossils in the end how to survive?

The intermediary transaction SEO diagnoses Taobao guest Cloud host technology Hall starting from today, I black horse will look to have been neglected the huge amount of beauty makeup electricity market. With the official prospectus for the US Nasdaq, and a series of capital operations by Sequoia to Le Bee, people have turned their sights and eyes back to such a huge market that contains gold. I will launch a series of articles to deconstruct China's vertical cosmetics electric dealer This huge growth of the market, and the observer will be locked in the U.S. makeup electric platform, the United States makeup Electric goods licensing, as well as traditional beauty makeup brand ...

Kappa China's crazy secret

In China, there is such a company, you may not know how to mention the name, but the street wearing its brand clothing consumers, you must have seen a lot.  The company is China's trend, its Chinese market has a permanent right to the Italian brand Kappa, the public is affectionately known as "back-to-back." From 2006 to 2008, the trend achieved a composite growth of 96.7% annual sales income and a net profit of 111.3%. Goldman Sachs, the financial giant, said China's move was the best growth prospect for its track-tracked sports brands. In the international famous financial magazine, Forbes ...

When big data encounters unfathomable human nature

About the magic of Big data marketing, there is a story in the big data that the term has not been red through the Internet marketing area has been talked about. The story goes like this: At the beginning of 2012, a man rushed into a target supermarket in the outskirts of Minnesota State, singling: Why did the supermarket send his or her high school daughter a discount voucher for Baby diaper samples and formula milk? "Are you encouraging her to be pregnant?" Angry father questioned Target supermarket manager. A few days later, the supermarket manager telephoned the father to apologize, the father's tone changed ...

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