Pricing Cloud Services

Research on pricing strategy of cloud computing Services Donghua University Zhangrui The innovation of this paper can be summed up as follows: (1) Applying the bilateral market theory to study the dynamic pricing strategy of cloud computing Service market. The research on cloud computing service pricing has only just started in recent years, and mostly based on the discussion of the fixed pricing mechanism of the original cloud computing service operators. This paper focuses on the platform economic characteristics of cloud computing services market, creatively uses the bilateral market theory to discuss the dynamic pricing strategy and operation mechanism of cloud computing service market, and compares it with the existing pricing mechanism.

In theory, cloud computing provides a fairly simple pattern to consume computing and storage resources. The user needs the capacity, the supplier provides the capacity, the user pays the expense. Users should be able to increase and reduce resources according to their needs and only pay for the capacity they use. However, according to the survey of the 451 Institute, the cloud computing pricing model is complex, making it difficult for consumers to make purchase decisions, and comparing suppliers into a challenge. The market has a variety of pricing models, as well as complex terminology, which makes the pricing of cloud computing very unclear. The report says: "Cloud computing once promised simply based on ...

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Absrtact: After Apple, Microsoft is also starting to make a big price adjustment for cloud storage service OneDrive, new pricing is more attractive than before to attract new users, but also greatly increase Office 365 Office software Price competitiveness. Microsoft has also started to make substantial pricing adjustments for cloud storage service OneDrive after OneDrive users came to Apple, and new pricing has been more attractive to new users than before, as well as a significant increase in the price of Office 365 Office software ...

Oracle Global Assembly, October 2, 2012-Oracle is aggressively expanding Oracle Cloud Services (Oracle Cloud Service) portfolio, Kurian, Oracle's vice president for product development, said yesterday. The move further delivers Oracle's broadest and most advanced cloud strategy commitment, while demonstrating the significant growth momentum presented by Oracle's key customers and partners in the cloud services industry. 7 of the latest and previewed Oracle cloud services offerings significantly enhance Oracle Cloud service array ...

As cloud computing has become the mainstream of IT development, the market began to appear several times the phenomenon of price cuts, such price cuts are generally from a single cloud service provider. Price Competition and Upgrading The economy is expected to make cloud services cheaper, but the chaotic rate cuts also suggest more work needs to be done. Understanding the factors behind price cuts can help cloud buyers get the best ROI from their cloud, both now and in the future. Provider may be in competition for price cuts, but one thing that does not affect the profit. In mature markets like cloud computing, most providers drop ...

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In today's difficult business and economic environment, financial services institutions face changes in a variety of areas: legal compliance, attracting and retaining customers, product innovation, rebuilding financial flexibility and increasing pressure from new competitors with traditional rivals and flexible innovations. Challenges are complex and changeable. Financial services organizations often want to ensure that it spending is justified, ready for mergers or acquisitions, protect their competitive advantage or expand to global markets, while managing the growth of demand for investors, regulators and customers. Emerging Cloud services Recent market research shows that including capital markets, banks ...

Rely on powerful cloud services in today's difficult business and economic environment, financial services institutions face changes in all areas: legal compliance, attracting and retaining customers, product innovation, rebuilding financial flexibility and increasing pressure from new competitors with traditional rivals and flexible innovations. Challenges are complex and changeable. 　　Financial services organizations often want to ensure that it spending is justified, ready for mergers or acquisitions, protect their competitive advantage or expand to global markets, while managing the growth of demand for investors, regulators and customers. Emerging Cloud services ...

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