best advertising books

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Terms for online advertising

In terms of online advertising, CPA, CPC, cpm, CPO, PPC, PPL, cptm, and other abbreviations are frequently encountered. These are abbreviations of online advertising pricing methods, the following is an explanation of these concepts in Chapter 6th of network marketing basics and practices. A group of frequently used terms on the online advertising pricing mod

Keymob with mobile advertising platform to maximize developer profitability

Keymob Mobile Advertising platform It integrates high-quality advertising resources and builds advertising service platform between advertisers and application developers . through simple configuration, you can I both the OS and Android platforms enable advertising to maximize value for app developers and advertisers.

4 Dilemmas of H5 advertising

Have you suddenly become numb to the H5 in the market now, the situation is stereotyped, content lacks new idea? I want to do but always do not have a decent, do not know how to judge the quality of the work? What do we have to do with this industry which is only a year? What can we do to deal with ... This time, small stay and you talk about the real dilemma of H5 advertising industry, these 4 points can be said to be my firsthand experience of the s

Google AdSense enhance the web site advertising revenue secret

You've learned how to generate and add ad code, and now your concern may be: how do you advertise to have more advertising revenue? Below we will open up for you to enhance the Web site advertising revenue of a few big secrets. AdSense advertising revenue = AdSense Advertising display amount x ad clicks x Single AD p

"3I" standard for successful flat advertising

For many advertisers in China, the creation and evaluation of print advertising is often more subjective, some hope in the artistic expression of advertising creation, followed by feelings and aesthetic feeling, and some of the graphic advertising screen is attractive, color good-looking or whether "creative" as the main evaluation criteria and basis Some people

Fewer and less advertising places

Advertising After the 163 news typesetting revision, Sina.sohu and mop in the class of the so-called portals have their own news typesetting, and the layout of information changed a way, Most of them come in the form of 163. This kind of imitation we all will be the same feeling 163 true to the site to do a new innovation, that is the innovation of typesetting style, such innovation to bring to everyone what? or why do you need this kind of innovation

Keymob: An advertising aggregation platform for domestic application developers

App developers embed the AD SDK in the app in two main sources: using mobile ad Platform and mobile ad aggregation platform. How many domestic mobile ad management platforms are available in China? According to statistics, there are forty or fifty of these two versions. Although there are different differences between the two versions, many developers are aware of the same issues, and developers face so many advertising platforms that they tend to get

Keymob is the leading mobile advertising aggregation platform and management tool in China.

Mobile applications with the rapid development of mobile Internet, more and more people have been concerned about. Embedding ads for your app for free is also becoming a profitable form for developers.Keymob is the leading mobile advertising aggregation and management tool in China and is a free mobile ad aggregation platform for Android and iOS app developers to help developers easily embed ads from multiple adve

Mobile advertising, mobile ad aggregation platform--keymob

The Keymob mobile ad aggregation platform is a free management tool that helps app developers assemble many of the best ad platforms. With it, you'll be free to set the scale, priority, and so on for each ad to maximise your advertising revenue.Keymob aggregation currently supports the advertising platform: Baidu Advertising, AdMob ads, wide-point, IAD, chartboos

Mobile app advertising monetization-keymob mobile ad aggregation platform

The domestic leading mobile advertising aggregation platform Keymob on the basis of mobile advertising aggregation and management function, should be keymob the needs of developers, and specially developed the application of cross-promotion function. Keymob is inseparable from the support of the broad masses of developers, your proposal is keymob continuous improvement of the source of power.The Keymob mobi

Keymob Mobile advertising platform for further research in mobile marketing

In fact, along with the mobile internet in the global hot, mobile advertising platform has sprung up. Domestic there are many leagues, wow, there are meters, micro-cloud, Keymob and many other platforms.In the Internet era, the development of advertising platform has a new innovation and new reform, advertising to achieve immediate, directional and accurate. Keym

keymob-Efficient mobile Advertising optimization platform

Fusion: AdMob, Baidu Advertising, Canton Point Pass, IAD, InMobi, chartboost, adcolony video ads, Mmedia and other domestic and foreign several quality mainstream advertising platform to make your ad management easier and faster.No longer only banner ads let users ignore, to experience the charm of Keymob mobile advertising optimization Platform, we provide inter

3 Advertising hunters instantly intercept all super annoying ads

As a user, the page ads are always the most annoying, what banner ads, floating ads, pop-up ads, too numerous. So users will be the ability to intercept the page ads as a measure of the powerful browser standards, the recent author found that AO 3 as a proud browser of the effective, not only behind closed doors to create a global dual-core browser. In which they are proud of the outside World 3 "advertising hunter" ability is also very good. Now quic

From advertising to service--the transformation of a personal website

Personal website | advertising In the dotcom boom, the advertising fee for personal websites is surprisingly high, making it a choice for many people to make a website. But with the whereabouts of the Nasdaq index, online advertisers have been losing money, relying solely on advertising fees to make it. So many personal site webmaster or choose to give up, or to

An interview with popcorn: advertising is a profitable begotten of video sites

Advertising March 5: In the second half of 2006, in the domestic video site more and more hot, venture capitalists suddenly cold down, and the industry sigh into the "cold winter", in such an environment can be recognized by investors in several sites are particularly eye-catching, popcorn is one of them. How does popcorn stand out among many competitors? How far did you go on the road to profitability? What do you think of the 07 video industry situa

Online game profit model will change enterprise advertising into a new target

Advertising In 90 million netizens nationwide, how many people want to play online games? This number is 30 million. Like the role-playing of "World of Warcraft," Such a network of online gaming operators to bring huge profits, while the online games bring some negative effects also make the country headache unceasingly. 2005, another new online game business model in China gradually rise, the game operators no longer rely on players for a long time t

Advertising-related industry platform

1. Advertising Trading Platform: an open online advertising market that links publishers and advertisers (similar to stock exchanges). The advertising inventory in the trading platform is not necessarily a premium stock, as long as the publisher wants to provide it, it can be found in it. 2, advertising network: A clo

Fewer and fewer advertising spaces

still there, but it is not in the same place, at least not in the text of the news, so we do not have to go to see the ads you say? Our eyes can finally be liberated temporarily. As a user we really should thank the 163 of this small innovation, although on the surface does not seem to have much to do with the user relationship, can actually have with the user has not to be less than the relationship. The second objective is actually what I want to say today! What is the problem? That is, the W

The shallow unspoken rules of mobile advertising cheating traffic

Turn from hereTraffic cheating is pervasive in the Internet advertising industry, has become a public secret.Hegel's philosophical proposition " existence is reasonable ", is often abused, its original intention is " reasonable is a certain kind of law", through Hegel dialectics, there is no unchanging things, this proposition can also be interpreted as " whatever exists, should perish ." Not knowing when the false traffic will perish, then this artic

An ASP-based banner advertising management System (EXT) (i)

Ad banner ads are the most common form of advertising on the web. This article introduces a banner ad management system based on IIS and ASP, the system supports the management of advertisers and advertising, can randomly select ads and generate HTML code to display ads (but the level of reference ads, the number of display restrictions, clicks limit), and can record the

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