best podcasts about marketing

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Why need to integrate marketing

   Integrated Marketing is a revolution, and integrated marketing means change. You can think, where do you come from? You can think, where are you going? The idea of integrated marketing originates from the rise of Internet, especially the application of web2.0, the way of users and customers to obtain information, more and more channels, the traditi

Reconsideration on the marketing of medical search engine

These days for search engine marketing in the medical industry operating applications rather puzzled, had to rearrange ideas, and move forward again. 1. Search engine marketing in medical industry The search engine marketing in medical industry is to carry out the network marketing activities of the hospital by means

Website traffic analysis to improve marketing activities

Traffic once your site is effectively integrated into advertising, public relations, and search engine marketing plans, you want to be able to detect implementation results to see if your marketing plan works. Marketers are looking for better feedback about marketing campaigns. A good way to evaluate returns is to check your website log data, analyze site traffic

A new idea of intelligent marketing using relational database

Label:absrtact: In e-commerce, finance, tourism and other services, there are many e-mail marketing staff to create relevant mail to the user, if you are engaged in this industry, you may think that bulk delivery is the only choice, but this is only a myth- Foccusend Task relational database in the mail marketing integration is an effective solution, the use of relational database to attract the user's thin

Why is this search engine marketing book selling well?

Collation Every time I give a speech, I will ask four questions to the audience. If they answer a question "yes", they will raise their hands. How do you answer the following questions? If you want to solve a problem, or conduct a survey, or buy a product in the past two months, including working hours and in your spare time, have you ever 1. Have I responded to direct mail ads? 2. Search for information from magazines, newspapers, televisions, or broadcasts? 3. Use Google or other search engine

Five ways to segment EDM marketing data

As we all know,the ultimate goal of EDM marketing is still to connect with the target group of customers to pull sales performance. content is the most important of business-to-business e-mail marketing, to provide effective content to match the real needs of customers, that is, to achieve personalized email marketing, business-to-business e-mail

Asia Beauty and cosmetics industry Conference: Focussend Drive Beauty Industry marketing innovation

September 1, the first two-day "Asian Beauty and cosmetics industry Conference 2015" at Shanghai Marriott Hongqiao Hotel held. This conference, not only L ' Oreal, Unilever, Cooper Laya and LG healthy life and other well-known enterprises more than 60 experts to share in the field of cosmetics research ideas and experience, but also covering raw materials, marketing, packaging, testing and other four areas of the 17 technology companies on-site exhibi

Sharing the nine success stories of effective email marketing

Nowadays, more and more enterprises are adopting e-mail marketing methods. If this method is used properly, marketers can immediately establish contact with thousands of potential customers, its cost is much lower than that of mail marketing. However, the blind Implementation of email marketing poses a huge risk. Users may feel disgusted or even angry with the

Network Marketing promotes opportunities for SMEs nowadays

first choice for SMEs today. The network can make small and medium-sized enterprises in information not like the original block, the demand for market development will be more sensitive. Through the electronic commerce platform resources and own rapid transformation, can maintain the enterprise profit and the competition ability. Enterprises to win, to provide a one-stop network marketing consultancy services. At the same time, e-commerce breaks thro

Talking about the core soul and development strategy of network Marketing

Engaged in network marketing has more than three or four years, these years also summed up some of the network marketing experience, the following is my personal network marketing some of the summary and analysis, and now share to everyone. Network Marketing-management is more important than

The ocean of Internet effect marketing

With the importance of network marketing increasingly highlighted, the amount of advertising on the internet is increasing every year. At present, internet advertising mainly has clicks the advertisement, the display advertisement and the recent more popular effect advertisement, clicks the advertisement to be called the CPC to pay per thousand clicks, displays the advertisement mostly is the brand advertisement and the window advertisement, the effec

Three major issues to be considered before network marketing

In the development of network marketing is not blind, nor is it aimless. He needs a careful thought and detailed research. Only these work can be targeted to launch an effective network marketing offensive, so that network marketing to achieve a multiplier effect. So what are some of the issues we need to think about before we start online

SEO is just the most basic way of marketing

   SEO (Search Engine optimization), translated into search engine optimization, is one of the more popular marketing methods, starting from 06, Baidu Encyclopedia entry by the webmaster edited thousands of times, this also proves that we gradually understand the essence of SEO. However, now the SEO gradually degenerate, why do you say this? Because many times, some webmaster including companies, are "seo for seo". How to understand this s

Viral marketing: The Power of Word-of-mouth

"Mouth", a long history, has long been widely regarded as the most primitive, but also the most common means of communication, although through this way to build up the brand reputation is the most solid, but because of the slow speed of transmission, has not been seriously. However, with the development of the Internet, this way because of a leap into the ranks of mainstream marketing, and dubbed the "viral marke

SKYCC combination marketing software bright spot One: advertisement information release combination

Since February 2012 SKYCC launched portfolio Marketing software, the network on the combination of marketing software news and comments are not a few. SKYCC has also been trying to make more small and medium-sized enterprises to achieve multi-directional marketing, so that network marketing for enterprises to create mo

FS Book: How To make Christmas mail marketing unique

Near the end of the year, double Dan will be to, this is undoubtedly the most suitable for marketing in one of the time, the major enterprises are beginning to carry out promotional activities, but at the same time, do not forget to greet your customers, give them real care. Focussend, the leading mail marketing service provider in China, summarizes several effective care

Website concept: planning and building websites from the marketing perspective

If a website can be planned from the angle of marketing, it is easy to popularize the traffic without spending too much money. However, if a website can not be from the planning of the construction of marketing, may spend a lot of money to smash, it is difficult to the site's traffic really hit up. So Wang Tong has been advocating a site planning the concept of construction: from the perspective of

Arris-22 marketing rules (22 Business Rules)-1

Arris-22 marketing rules (22 Business Rules) 22 marketing rules (22 Business Rules) 1. Market Leading Regulations "First" is better than "best" Many people think that the basic task of marketing is to make potential users believe that you can provide better services. . This is not the case. If you only have a small market share and have If you have rich competito

Christmas Mail Marketing: How to do the user in the eyes of Santa Claus?

Christmas is coming again, big kids are looking forward to the "Santa Claus" surprise gift, what will your email marketing users need? What will happen if your brand turns to Santa Claus in the user's eyes this Christmas? Take a little thought, maybe this Christmas will make your e-mail marketing very different, quickly try the following "Transformation strategy law" it!1. Study the past performance of your

Cmdn club #26: digital channel marketing theme Salon (Chengdu station)-September

As a media person, I think the biggest challenge facing traditional media in the form of the Internet is that advertising sales staff are getting harder and harder to sell. The boom in social media has made product marketing activities spread through social channels very active. Almost every product manager and Marketing Manager is studying the digital channel and social

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