If you want to say goodbye to the outside chain Commissioner, only responsible for forum posting promotion or QQ promotion and so on, then you should learn to analyze the optimization of the competitor's website, when you have produced a comprehensive analysis of the competitive SEO situation this idea, in fact, your consciousness has begun to revive, You hate just hair outside the chain of the status quo, you make ads numb, you posted on the forum to vomit, QQ add to add to be soft, you do not
Competitor investigation can let us know our opponent situation clearly, to our own website strategy designation has direct influence, this article according to own experience to explain how to carry on the competitor investigation in detail.
1, look at the search rankings: first, from the search engine to see the search results show the total number of eligible pages, under normal circumstances, your site
: Microsoft can't do this?
A: If you look at Microsoft's Web site, it uses a lot of Flash and PDF. Microsoft doesn't even use its own technology, which makes me think that, despite the great tools that can be developed, Microsoft may not be able to use its own tools as well as companies like Google.
Q: In terms of hosting software, how is Google competing with you?
A: If we do not provide some hosting software, it will do so. We would be ashamed if we were not ahead of Google. Users want u
The enemy can win. If we want to Changjiang, we should analyze the "front wave". In the search engine, the competitor is our front wave, if we want to surpass them, the rank is more forward, must have the merit which surpasses them. I would like to share the following from the master to steal division from the analysis of competitor operations:
A detailed analysis of the domain name
It i
I have heard a word, has been very like, and inspired me in the SEO road has been forward, this sentence is: Do not think and analysis of the seoer, is always a migrant workers outside the chain.
So how do you think as a seoer how to analyze data?
Tantesoni once said: "Copper as a mirror, you can be dressed, to the ancient mirror, you can know Hing for the mirror, can be Ming gain and loss" from this sentence can be drawn, we have to learn to analyze the competitor's website, used to promote t
The ancients had a saying, called TSE, win, that is, only a full understanding of our opponents, can be more grasp of the opponent, for doing SEO, the main competition is from the opponent, if there is no competitor, it is easy to do the keyword up, so, understand the opponents of the site, it is more important. For Seoer, the study of competitors is a very important thing, especially for the new station, is the first thing to do. In fact, we seoe nor
Learn to analyze competitors, but also a very important part of the site optimization work! How to analyze competitors? Here's a little plum to talk to you about the three elements of the competition! Share some of your own experience!
Analysis of competitors ' first elements: content analysis
Is the so-called "content for the king, outside the chain for the Emperor!" The first way to analyze a competitor is to learn how to look at the content of th
This article and we share the main is the entry-level competition analysis of relevant content, come together to see it, hope that the new products have been in the pit of help."The Art of War" said "the enemy, can Baizhanbudai." While you don't have to treat your competitors as enemies, you should always follow their product dynamics and marketing activities, after all, they are also competing with you for the same type of user.So how to track the movement of the competition? Don't worry, there
The use of their competitors to select effective keywords, which requires a certain degree of observation and data analysis capabilities. How to better select the most effective keyword, or select the conversion keyword. We also need to observe the competitor's keywords, which is certain and inevitable. So there are times when competitors can give us favorable conditions, but at the same time opponents are effective. Do SEO must maintain the highest level. In particular, sitting in Baidu's "Firs
words
Because of the same industry, competitors understand that the core keywords of the competition is quite brutal. Then we have to find a way to find him, and the key words of the competitor can spread to his long tail keyword strategy. From this can also expand their site's long tail keyword, which is a keyword mining way.
Third, look at the status of the label
When we look at competitors ' labels, they find their tags poorly written or not.
We do SEO can not blindly blindfolded the head to engage in their own technology, should pay close attention to the changes in the market, more research and research competitors strategy, see them which is stronger than us, which is weaker than us, and then calmly deal with, you can do in the 帷幄, the run-off in the thousands of miles away! Just as Bingshu "grandson of the attack" said: "The enemy, win, do not know the other and confidant, a win and a negative, do not know that, not
site audit efforts to increase the effect of the site outside the chain), Here is how to complete the analysis of the competitor site, the author believes that there are several dimensions: ① total number of ② outside the chain type ③ anchor text allocation ④ platform type ⑤ domain number ⑥ quality ⑦ time ⑧ correlation degree ⑨ growth frequency. The meaning and importance of these dimensions are explained below.
① Total, the total number of outside
collect a lot of back, not methodically heap into another garbage heap, and then tell others, you come up. The network can have no logic, but knowledge must be thoughtful, systematic and logical, there is such a thought of the site operators, is the most formidable competitor. I come from there, I want to go there, what I want to do, this is the idea of website operation.
5, the website background and website user experience (UE)
Know what users to d
In our SEO optimization process, there is a point is that every one of us should master, that is, the site of the competitor analysis, the so-called "seoer, win", this work is an indispensable link, in this process do not be afraid of trouble, do it can make you work with less effort, Duck We should know that every seoer will have their own advantages, we have to turn these strengths into our own, then we will become an excellent seoer, the following
At present, the most common way to promote the site is SEO and bidding rankings, so when seoer use SEO technology to promote the site, inevitably with other sites, competition, if hit the hot keyword, its competitive pressure is even greater. Then you need to analyze the information of these competitors, so for novice seoer, how to do a good job analysis of competitors?
For novice seoer, to get a website can not blindly optimize, we need to understand the c
Now for any site will face a huge competition, sometimes can be described in a tragic, ranked in front of the site more than more than 10, fewer than three or four, then how can we overcome these competitors? or take Sun Tzu in the Art of war in the way said, that is the enemy can do the victorious! Let me tell you the following methods to analyze competitors!
One: View the site rankings, to find a competitor, this approach is naturally from the sear
Among the annual Form10-K documents Microsoft submits to the U.S. Securities and Exchange Commission each year, the most interesting thing is that Microsoft lists the part of the company's competitors in each field, although most of these results are expected by everyone, this document is of great significance. It means Microsoft believes that these companies have grown to the point where "Attention" is needed. In the 10-K file submitted last week, Microsoft added Canonical to the
friendliness of search engines, the basic architecture of many websites is Div + CSS, but it is also skillful, analyze the website source code of your competitor's website to check the website source code of your competitor.CodeMake up for the defects of your website based on this optimization.
However, through this query, we can also learn about the optimization of JS, Flash, and image information on the competitor's site. Therefore, this query is also necessary.
4. Analysis of the Perform
place, so this is quite important, If the competitor's website is not written, then we have the upper hand.
2, view the design of Title,titile can be said to be very very important, I believe that we have searched the search engine, we can find that the title of the search results include our search engine related keywords, so this is very important for us, then according to what we learned, One thing we remember, a new station where one or two keywords are the most central, the higher the wei
have not had previous experience of similar keywords, you can make a sorta strategy. This is a total of four processes, we take a keyword "Guangzhou model Company" competition Examples:
first, inquires the competitor Baidu effective counter chain total, the establishment own total outside chain number
Query keywords ranked in the homepage of the website, statistics Baidu effective chain total.
The search instructions for statistics are: domain: "w
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