remember will go to search for a blog, for some well-known brands, this is the harvest.
From competitors
Sometimes the product itself is limited, there are many long tail has been dug, so this time what is good? The answer is to learn from competitors. Find your competitors, open the inside page, their article pages are planning and design, and sometimes imi
to analyze competitors, there is competition to be motivated, have the goal to see the effect of their efforts. This is only the analysis of competitors to collect history, I use the tool is Chinaz site of the site contains historical inquiries, as shown:
Through the approximate data combined with Baidu's update time, can probably see the updated laws of
As the saying goes, "natural selection, survival of the fittest." It is the competition that makes us human progress, to small aspects, to do the site is not so? It is because of a variety of Web sites, Web site industry more and more competitive, often make those who survive the test of the site to laugh at the end, said here, the author came to a conclusion: Website in order not to be eliminated in the competition of the fittest, be sure to do "swagger" and "fill short."
Young length
There a
First, competitor analysis
Analyze and study the link strategy and content layout of competitor website, help to find out the strong and weak link of competitor website, can not only see the gap between the two sides, find out the breach of the competitor, so as to optimize their website to avoid weaknesses and surpass competitors. This is also the "enemy" performance, so the competitor analysis is very important.
For the analysis of competitor webs
In the last one months, I have been feeling a lot. It is like a fiery red iron block that is beaten and then inserted into cold water to rapidly shape. I feel like my head is going through this kind of change again. That's one of the reasons why I've never been able to write a new article. Because many important basic ideas change too quickly over the years, they will be refuted by themselves, so just be a little more calm and write.
To help customers do the network competitiveness analysis is
unchanged, most of the work is done is the layout of the changes and information further refinement, and the original site information as far as possible to retain, and the URL address do not change. This will keep Baidu's familiarity with the site.
The second step: the revision sometimes also need to the site's head three to make changes, but it is best not to do with the layout changes at the same time, suggest separate to do, the first site to change the head information, over a period of t
can be computed). Note here that the KB of our page is definitely smaller than the competitor's. We have a chance to win only if we beat our competitors in detail. The success or failure of anything is the optimization of detail. We can win this war only if we beat our competitors in every detail. Sun Tzu said in the Art of War, "the enemy can win", do site and SEO also should be so.
We need to define a
Among the annual Form10-K documents Microsoft submits to the U.S. Securities and Exchange Commission each year, the most interesting thing is that Microsoft lists the part of the company's competitors in each field, although most of these results are expected by everyone, this document is of great significance. It means Microsoft believes that these companies have grown to the point where "Attention" is needed. In the 10-K file submitted last week, Mi
command is used to search for the page where the query word appears in the URL. Both BD and Google support inurl commands. The inurl command supports both Chinese and English.
For example, search: inurl: Search Engine Optimization
The returned results are all pages whose URLs contain "Search Engine Optimization. Because the keyword appears in the URL and has a certain impact on the ranking, using inurl: search can more accurately find competitors.
differences, which are important for product planning.
Establish analysis teams to help monitor the development of trends and collect random ideas and experiences. The archive content is all-encompassing: articles, customer data, channels and sales insights, various downloaded files
And sudden inspiration. Periodically analyze the information.Product managers should keep up with the latest trends that may affect their products, competitors, and techn
issues is even more troublesome. So who makes you want to start a business?
2. The interface is very important, especially compared with competitors
Your product interface must be ready! The standard gray background and box controls are not enough. But you should also pay attention that your interface only needs to be more beautiful than your competitors. Therefore, if you are developing an IT system backg
. Are product types divided into high and low types of markets?12. Are there regional and seasonal considerations for the product?Market Competition1. What are competitors in the market for your products and services? (Brand/Company/market share)2. What is a ratio analysis between your product and competitor's product?3. Analyze which of the competitors has the greatest threat to your products? Why does it
The popular management and management books in the market are more concerned with multinational companies such as IBM and HP, but more people are working for small and medium-sized enterprises. Small and medium-sized enterprises are also the backbone of the entire social economy, the so-called enterprise strategy is only useful to large companies. Multinational Companies may fail due to strategic mistakes. The disadvantage of small and medium-sized enterprises is often caused by incorrect tactic
discerning customers or the pain of dealing with poor quality building materials. "
The hard work of starting a business is inevitable, but it is not just a matter of hard work that can succeed.Hard work should be spent in the sprint to the target, playing with the opponent, rather than unnecessary consumption. This is also consistent with Hacker's consistent pursuit (hacker in this article is consistent with the hacker in the book, all of which refer to geekers in pursuit ). For the start-up
code issues in forums and blogs, rather than business issues. Of course, discussing business issues is even more troublesome. So who makes you want to start a business?
2. The interface is very important, especially compared with competitors
Your product interface must be ready! The standard gray background and box controls are not enough. But you should also pay attention that your interface only needs to be more beautiful than your
mobile phones for a long time, what's more, the current arm cpu performance is higher and the power consumption is also rising. The power consumption is really not a problem. The problem is that a large number of competitors will not choose Intel CPU, competitors such as Apple and Google know that they cannot play on Intel. Microsoft is too competitive. Using other CPU commands can at least be at the same
"/>Top 3: release an unreliable Product
In the market, users have a lot of room for selection. Coupled with competitors, once the released product has fatal bugs and severe functional defects, the product will face huge market pressure, sometimes the product image and brand will be permanently damaged or even lost.
To avoid this problem, the best way is to establish quality target QA in advance and reach an agreement with key stakeholders, including
, in general, after initial sales peaks, excitement and revenue will rapidly drop to a low level. The company's senior management was puzzled by this, but could not understand what happened. After all, there were clear signs at the beginning that the process was going very smoothly. Since effective marketing plans take weeks to plan and execute, these will lead to corresponding procedures within the company, and the real sales revenue will continue to be lower than expected. Top 3: relea
, in general, after initial sales peaks, excitement and revenue will rapidly drop to a low level. The company's senior management was puzzled by this, but could not understand what happened. After all, there were clear signs at the beginning that the process was going very smoothly.
Since effective marketing plans take weeks to plan and execute, these will lead to corresponding procedures within the company, and the real sales revenue will continue to be lower than expected.
Top 3: release
resonate ), as well as eye-catching new product releases (whether new companies or new products ).
(1) company Positioning
The core of positioning is a statement. It is to use one or two sentences to clearly define the problems solved by your product and why your solution is convincing. Positioning Statement has a significant impact on the following: recruitment, product development, and brand value promotion.All of this begins with positioning.
"Users must be taken into account when considerin
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