product trends of the industry, and understand the situation and characteristics of similar products and their competitors.
● Proficiency in the use of text and graphic editors for the compilation of solutions and tenders.
● Be familiar with general project bidding procedures.
● Good at communication and good communication skills.
Generally, a person cannot have such comprehensive knowledge and skills. Therefore, for large-scale projects, in order to
1. Is the content provided by your website required by netizens? Can we gradually guide Internet users to accept the content? This is the analysis of website requirements.
2. What kind of groups does your website offer? What are the common characteristics of such groups? What is the market segment of the website?
3. How large is the target market of your website? Is it Mature? What is the future prospects? Do you have the ability to meet market demands and make profit? This is the target market
"Summary" Kotler the words: "Marketing is about the difference between art."Competitive analysis is the definition of such differences.Which phone do I choose? Millet cost is high. Or a high iphone?Which restaurant do I choose? Hunan or Cantonese?What kind of financial products do you choose? Stocks, futures, funds, etc.?The scene of life is very common, casually stroll a large supermarket. No matter what a product is inside. Almost always a bunch of brands, vying to squeeze in the shelves mediu
If you want to say goodbye to the outside chain Commissioner, only responsible for forum posting promotion or QQ promotion and so on, then you should learn to analyze the optimization of the competitor's website, when you have produced a comprehensive analysis of the competitive SEO situation this idea, in fact, your consciousness has begun to revive, You hate just hair outside the chain of the status quo, you make ads numb, you posted on the forum to vomit, QQ add to add to be soft, you do not
remember will go to search for a blog, for some well-known brands, this is the harvest.
From competitors
Sometimes the product itself is limited, there are many long tail has been dug, so this time what is good? The answer is to learn from competitors. Find your competitors, open the inside page, their article pages are planning and design, and sometimes imi
to analyze competitors, there is competition to be motivated, have the goal to see the effect of their efforts. This is only the analysis of competitors to collect history, I use the tool is Chinaz site of the site contains historical inquiries, as shown:
Through the approximate data combined with Baidu's update time, can probably see the updated laws of
As the saying goes, "natural selection, survival of the fittest." It is the competition that makes us human progress, to small aspects, to do the site is not so? It is because of a variety of Web sites, Web site industry more and more competitive, often make those who survive the test of the site to laugh at the end, said here, the author came to a conclusion: Website in order not to be eliminated in the competition of the fittest, be sure to do "swagger" and "fill short."
Young length
There a
First, competitor analysis
Analyze and study the link strategy and content layout of competitor website, help to find out the strong and weak link of competitor website, can not only see the gap between the two sides, find out the breach of the competitor, so as to optimize their website to avoid weaknesses and surpass competitors. This is also the "enemy" performance, so the competitor analysis is very important.
For the analysis of competitor webs
In the last one months, I have been feeling a lot. It is like a fiery red iron block that is beaten and then inserted into cold water to rapidly shape. I feel like my head is going through this kind of change again. That's one of the reasons why I've never been able to write a new article. Because many important basic ideas change too quickly over the years, they will be refuted by themselves, so just be a little more calm and write.
To help customers do the network competitiveness analysis is
unchanged, most of the work is done is the layout of the changes and information further refinement, and the original site information as far as possible to retain, and the URL address do not change. This will keep Baidu's familiarity with the site.
The second step: the revision sometimes also need to the site's head three to make changes, but it is best not to do with the layout changes at the same time, suggest separate to do, the first site to change the head information, over a period of t
can be computed). Note here that the KB of our page is definitely smaller than the competitor's. We have a chance to win only if we beat our competitors in detail. The success or failure of anything is the optimization of detail. We can win this war only if we beat our competitors in every detail. Sun Tzu said in the Art of War, "the enemy can win", do site and SEO also should be so.
We need to define a
policies or events, catalyze or destroy it?D, competitor strength directly verified the market capacity and eco-circle situation, in the current site resources on the basis of the current situation, we have enough strength to compete with competitors? (Of course, some Internet applications are non-profit applications, there are no competitors!) )E, Web site investment scale and business objectives are affe
SEO Tutorial: Target keyword Analysis
If you want to rank well with specific keywords, especially competitive keywords, you can go to it's old-fashioned way and try to get anyone to contact, you can slowly elevate the ranking ladder. Alternatively, you can use these high power technologies to quickly gain authority in the eyes of Google.
Study your competitors and get a link from the top 100 sites linked to them.
Google search your keywords
We do a lot of website keywords often have this feeling, that is the beginning of the key words can progress quickly, but to a certain ranking often will stop before, even if the brain to optimize also has no good effect, as if it is in the state of the stalemate, when this situation occurs when what to do? is to retreat from the array or find another way out, the author introduces several ways to solve this state!
One: Analysis of the characteristics of the state of stalemate
Generally when y
inevitably click.
For example: Title: Where to find the complete set of Liu MV, then we list the contents of the Liu MV complete name is what and tell users in the cool dog can find the complete Liu MV, and we provide cool dog 2013 download address anchor text link, then users will click to download.
(2) Content blank
We first of our industry users of common needs are listed, and then we see which some areas exist gaps in our industry may have content blank, that is, users have demand but th
the details, through high-quality description to enhance customer interest in enterprises and products, to make the decision of the order; On the other hand, to optimize the structure of the site, so that customers can easily and quickly find and browse the relevant information, such as through a product to find other similar products, to improve the user's next single success rate has a certain role in helping.
Third, to the competitor as a mirror, monitoring SEO optimization effect and conti
the station some unreasonable places, such as anchor text too much, the station has some dead links. Optimization to early, such as the old station in fact, many, but to do the optimization to the author's feeling is not easy, although the old station accumulated a certain weight, but this old station at the beginning did not give Baidu any good impression. To get a good ranking nature is not easy, as for the past has not been down the right, which is even more difficult to say. The author of t
SEO can let the keyword rank up, but want to keep the rankings is not easy, especially with the increase in industry competitors, once perhaps a year or two the key words, is now being squeezed by competitors, in fact, this is a very normal phenomenon, want to keep the rankings is not possible, Even if it is a high weight of the site, as long as there are competitors
, because the competition in this industry is not generally big. The following specific to tell you how to more keyword search results of the site data to see the competitive size of the keyword.
We look at the search results page of the independent site data, general to see the first page of the site data, the first 10 pages of the site data, the number of auction sites, analysis of these site data we can find this keyword competition size.
1. The first page competitor strength
No matter how
SEM is a marketing activity based on keyword search. As a promoter, what we do is to take care of thousands of key words, pay attention to their quality, conversion rate, CTR, CPC, eat and drink Lazarus, etc. Usually, according to the attributes of different keywords, they will be divided into several groups: brand words, competition words, common words, industry words. Today to talk about Baidu to promote the strategy of bidding words.
What is a competitive word? As the name suggests, is the b
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