security, the content of the cookie is generally encrypted and only the corresponding server can read it. Also, because cookies are just txt files, not programs, not viruses, run on their own, have no impact on the operating system and any other computer programs, and do not spread over the internet, it does not actually pose a threat to Internet security.For web analytics, cookies are designed to help web analytics tools that embed code classes record information about the site's access (Visit
party to provide log analysis tools as needed and even develop some log analysis tools to meet our needs. Common Third-party Log analysis tools are: WebTrends, Wusage, Wwwstat, Http-analyze, Pwebstats, Webstat Explorer, Accesswatch.
9.4 Some tips
On the one hand, we analyze the site's first-hand information, but it is a large amount of disk space to swallow the culprit. So don't forget to dump or delete some old log files regularly.
X. Apache and
income of General OrderTotal number of individual shoppers most active and inactive time period Shopping cart abandonment rate The first visitor into the shopper repeat visitor to shopper Shopper Browser usage
All of these raw materials are present in your website log, but it will be difficult to organize this information without the use of web traffic analysis tools. The NetiQ company's WebTrends is a popular analytical tool, and t
, and other statistical graphics. The log analyzer is also used to collect data and to synthesize information about which users have access to your site, clicks, and so on.
A few of the more popular log parsers are listed below:
WebTrends is a very good Log analyzer for large-scale Web sites and enterprise-class networks.
Analog is a fairly popular free log analyzer.
Webalizer is a free analysis program. It can generate HTML reports so that most Web
recorded by the daily Web server. Generally include:
Traffic: The total number of visits to the site, that is, page VIEW (PV);
Independent IP number: Access to the site does not duplicate the number of IP;
Number of independent users: no duplication of visits to the site
There are also user access to the portal, access to exports, most popular pages, the most popular channels, and so on.
Through daily, weekly, monthly reports of the above data, the management team can easily analyze the current
In September, Shenzhen website analysis and sharing activities, a friend asked the customer calls tracking content, at that time I made some simple answer, but the answer is not very systematic. Use this article to make some deep sharing with you.
Google Analytics is currently not able to track the offline activity data, so, the successful implementation of the user call tracking scheme requires the Web analytics tools and a number of third-party service providers combined services, foreign com
For a small and medium-sized E-commerce site, the site owners or marketers do not have too many conversion monitoring tools to choose from, some domestic business analysis tools such as Allyes, Nielsen, Eric and other advertising management and monitoring system of the price of the small and medium web site to discourage, and the flow analysis and search engine marketing data analysis functions generally, while the foreign more famous omniture, WebTrends
" This sentence slogan, then the next can be formulated so-called brand system-"Brand Concept: the freshest ingredients, give you the most care about life." ”"Brand Tone: loving, energetic, warm, healthy." ”"Company Mission: To make people more concerned about life, to eat more fresh seafood." ”"Company values: Customer First, the pursuit of the ultimate, different, conscience management." ”......And these are the traditional "brand image packaging technique". (But many people consider it a "bra
Internet sales must have a comprehensive perimeter plan and market order to ensure your successful operation on the Internet! A successful Internet company is centered on sales plans and marketing strategies! One thing to be sure is that a successful Internet company is more familiar with the location of its commercial customers and is ready to deal with all competitors on the Internet. We have prepared a full sales plan for change at any time!A good
Bright Mother Program Network small series and we share is the marketing strategy there are ways, do not know the small partners to see the small series for everyone to organize the marketing strategy five ways to explain it.Strategy one: Knowing the enemy, BaizhanbudaiTo compete with competitors, the enemy is the key to the development of offensive strategies, not to fight unprepared. The system collects competit
experience to support a series of products, when encountering new opportunities for innovation, whether dare to use, ask yourself, want to do what kind of product, I believe Steve Jobs has made a good example for many product managers.3. Where are the values of the products reflected?Is there a successful product without a user? Is it a successful site? What is the value of this product when you want to be a user-accepted product?4. What is the core function of the product?A product that can im
Analysis of competitors is a very important part of business competition. The same is true for the practitioners of E-commerce. As a platform for E-commerce operations, competitors of the site, of course, also need to focus on analysis.
So how to analyze the competitor's website? Here to talk about my little experience, some tool names may not be accurate, have a problem please criticize!
One. Look at the
Modern society, whether it is the Internet or the real world, as long as the areas conducive to conflict will inevitably exist competition, since the competition, there will certainly be the first generation. And the first and only one, so everyone is dark am must do the first deal, a look seems to be a dance General Assembly for a leader of the position and make a black and blue (over optimization), the result is still unable to get good rankings. Instead of making big-game optimizations on you
flexible. The so-called land, refers to the development of the site environment, according to the different development environment of the site to local conditions. The so-called will, is the webmaster must have a certain quality, the so-called law, refers to the management of the site, as a webmaster, must be on the above five aspects of the chest.
(c) Therefore, the school to take account of its feelings, Yue: "What is the right way?" What is the law? What are the rules of the soldier?
In goo
thought about it. It was great when I heard the concept of a reasonably distributed link. So our team spent a lot of time to practice, sure enough, if the link to a site to allocate good, it will save a lot of time to do more keywords, then come to see our research results.
The first step is to analyze the competitiveness of this single keyword, to see the key words of the top five site to do how many links, of course, now Yahoo outside the chain of inquiry tool closed. Now it's not easy to ch
of links. The basic meaning of these services is to add some websites with this service to your site. At the same time, let those websites also add your sites to them. Theoretically, the more websites you join, the higher the popularity of links. However, I have many reserved opinions on how to improve the popularity of site links through this method.
(I) Most such sites require a visual chart or text link to the home page. If they ask for a chart link, this will affect the visual effect of the
The use of their competitors to select effective keywords, which requires a certain degree of observation and data analysis capabilities. How to better select the most effective keyword, or select the conversion keyword. We also need to observe the competitor's keywords, which is certain and inevitable. So there are times when competitors can give us favorable conditions, but at the same time opponents are
Remember the first two years to do Baidu bidding, basic as long as make sure to make money, and recently did not necessarily make money, do not yet, it seems that Baidu to achieve their purpose. Do Baidu bidding, and SEO, the basic use of the long tail theory, the previous bid for the long tail keyword for the blue sea, in order to compete with the advertising differences, and the ranking is also very high, the cost is very low. But now a lot of long tail word competition is also very fierce, an
value.Identify keywords that have relevanceRemember to use keywords that are highly relevant to your app and users. Some keywords seem to have a ranking advantage, but it doesn't make sense for your product. For example, you are developing a math game, but you define the keyword as "swimming", although swimming has a very good flow and intermediate difficulty, but it is completely unrelated to your product.At this time if there is a player want to find some swimming games or swimming learning b
, affordable). In this case, the consumer feels that Porsche (the top right corner) is the most sporty and superlative of the cars in the study. And they think Plymouth Plymouth (the bottom left corner) is the most practical and most conservative. The proximity of the brand means that for consumers these brands are similar in related dimensions. As the above example, consumption is considered Buick Buick, Chrysler Chrysler and Oldsmobile are similar. These brands have a close competitive relati
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