) How to Increase the unit price of Google Adsense

To increase the unit price, you must first know what is high unit price and what is low unit price. Chinese advertisements are not optimistic about the situation, with 1-3 cents/click on average. Because the themes of the sites are different, they cannot be forced. Of course, the average unit price is 5-8 cents or even higher, which is why we want to optimize advertising.

There are many ways to increase the unit price of Google Adsense, such as legitimate cheating, short-term effectiveness, long-term persistence, and simple and complex. I have never caught a cold in cheating and violating rules. All the methods mentioned here are completely in line with the terms of the Google Adsense program and will be valid for a long time, of course, except when Google adjusts the computing rules.

Channels

In fact, the unit price is affected by many factors in the Google Adsense system. Just like search engine optimization, many factors determine the ranking of websites in search engine results, any single optimization will have its own effect. What I want to talk about now is the channel.

The relationship between channels and unit prices is still very subtle. Although channels do not affect each other in general, we can easily observe the mutual influence between channels in the actual delivery process.

Different channels of the same site

Different channels of the same site refer to different columns or pages of the same site. Low ecpm channels will affect the overall effect. If you have set up multiple channels for a site, please temporarily stop serving them in low-level ecpm channels. Such channels usually have many errors or poor matching.

Channels for different sites

Channels of different sites affect each other in addition to the unit price, and there are matching advertisements. The unit price of channels of different sites is similar to that of different channels of the same site. Low channels will affect high channels, therefore, it is recommended that you do not put the website on or postpone the website. Matching means that the ads that can be matched by the account are affected by the main channel. For example, the site with the longest serving time is the car site, when the advertisement of this account appears on the fruit sales station, there will also be a car advertisement, such a match is difficult to get a high price, the impact needs to be avoided by Google to improve technology.

Problem Channel

Do not advertise on problematic channels. Channels for problems mainly include illegal content sites, webpages with malicious code, websites with copyrighted materials, and more importantly, websites that have been stopped accounts.

The previous situations should be easy to understand, because such websites are harmful to visitors, and Google will resist such websites from the perspective of protecting visitors, therefore, some account penalties will be imposed on such websites, including reducing the unit price.

This is a sensitive topic. Some accounts put a lot of sites before they are stopped. In principle, all these sites should be avoided. Of course, the most serious or important thing is the site used to apply for an account. The Google Adsense expert team once clearly stated that the unit price of ads placed on stopped accounts would be lower because the quality of these sites in Google Adsense has been compromised.

CTR

In principle, there is no direct relationship between the click rate and the unit price of Google Adsense, but there is a conversion rate factor in the Google smartprice system, which is directly related to the click rate, and smartprice directly affects the unit price of the advertisement, the unit price of Google Adsense ads has a certain relationship with the click rate.

Of course, I have never said that the unit price is high when the click rate is low, or the unit price is high when the click rate is high. Only when the right click rate is available can we get a good price. Although it is confusing, it is really the same thing.

For content-oriented advertisements, a 100% click rate is the best effect, that is, a display produces a click. The higher the click rate, the more accurate the matching is. Only when the page is closely related to the current topic can visitors have the interest of clicking it.

There must be a reference for improving the CTR and low. The average CTR of Google Adsense is around 0.5%. I have seen a lot of high clicks and low clicks. Of course, they are more of the strange data provided by webmasters. Generally, we only look at a result with a certain amount of data and a long-term result. Therefore, the click rate of those sites that only display hundreds or thousands of entries per day is of little value, because there are too many accidental factors, a casual change will directly affect the results.

The most suitable one is about the average, that is, 0.5%. It is a normal value near this click rate. your site will get a normal unit price instead of the unit price adjusted by Google Adsense. Although the website with a high click rate has a good revenue, as mentioned in the previous article, the unit price is determined by many factors, and the click rate is only one of them, if others do well, the click rate is too high.

Abnormal click rates are divided into two types. One is too high, which is usually caused by Invalid clicks. Webmasters artificially place advertisements in places that are easy to be mistaken, for example, very close to download links, encourage clicks, and other cheating techniques, these will not only affect the unit price, but the account is very insecure. If your advertising is normal but the click rate is also high, for example, 10% or higher, you also need to consider the source of the click, not just the current revenue, A high click rate will affect the long-term unit price.

One is too low, too low click rate is also not liked by Google Adsense, the conversion rate will be very low if the click rate is too low. Google Adsense will not direct high-quality ads, that is, advertisements with high unit prices, to sites with low click rates, because doing so will affect Google's revenue.

The following methods affect the CTR:

1. Reduce the number of advertising units

There is no need to place too many advertisement units on all pages,Google AdsenseUnder normal circumstances, the advertisement is arranged from top to bottom according to the unit price. If three advertisement units are put, it is easy to see advertisements with poor matching and low unit price.

2. select an appropriate location

The proper position is relatively easy to be noticed by visitors, but it is not easy to get to the ad space. Only the clicks generated by visitors who are interested in the ad content can bring you considerable income.

3. Increase the number of presentations

Of course, if you do not manually refresh and add a display, it is a violation of the rules and the account may be stopped. You can increase the number of presentations by increasing website traffic.
4. Avoid channels with low click rates

In some forums or novel sites, the PV/IP value may even exceed 100. This is not a good thing for Google Adsense. If the click rate of a channel is lower than 0.1%, consider dropping the channel.

Website topic

Rumors of high-price keywords are naturally related to the theme of the website. At the same time, English websites are popular, which is the same as the website topic selection.

Cheap perfume supplement: I personally think that PV/IP is within 5, and the CTR is about 1%. It is more appropriate to put an advertisement space in a channel with a high display rate. It is normal that the unit price of entertainment websites ranges from 0.01 to 0.02. websites with a high unit price still exist. The unit price ranges from 0.05 to 0.10. The unit price of professional content is definitely higher than that of the public class, but the traffic is definitely worse than that of the public class. The homepage pursues the highest overall benefits of the website. If a 20 thousand IP Address has 40 knives a day, and a IP Address has 10 knives a day, of course, it chooses to do the former. Selling products is definitely more promising than selling advertising spaces. Therefore, GG is not the purpose, but website creation is the essence.

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