Publishing information on the business-to-market site allows users to browse the enterprise shop to understand the enterprise and product information, improve the coverage of information, so as to promote the product, to build the effect of the brand. Now there are a lot of business platform, and most of them can have free enterprise stores, free to publish supply and demand information and news information, Therefore, more and more enterprises are willing to use this platform to publish information, promote products. How can companies publish information on business-to-web sites to achieve better results? The author thinks that we could start from the following aspects:
Selection of 1.B2B Resources
There are many business-to-enterprise resources, the company's manpower is limited, so it is not possible to publish information on all businesses, you need to filter a portion of the resources. First choice, the selection of large, ranked top-to-business website, this should be a consensus. Second, select a part of the integrated business-to-business site, Then choose some of the top-ranked rain themselves stupid industry-related web-to-business site.
2. Establishment of business stores
Now a lot of large-scale business platform can establish the enterprise's shop, the establishment of stores is equivalent to have a company's official website, in the establishment of enterprise stores, to have a real business introduction, publishing and enterprise-related logos and pictures, can achieve the effect of promoting enterprises.
3. Publishing Supply and demand information
In the business-to-business platform to publish information, mainly publishing supply and demand information and news, in the release of supply and demand information, should be careful not to repeat the title, pay attention to the setting of key words, it is easier to enhance the collection, at the same time, more complete information can bring more views, pictures of information more popular with users.
4. Press Releases
News is another form of publishing information on a business-to-business platform, and news information can be more easily indexed by search engines. But the news information and supply and demand information is different, the supply and demand information is the introduction of products, is a purely advertising text, the news is advertising text, pure advertising text is to be deleted.
5. Platform Rules
Every business-to-business platform has its own platform rules, so in the business-to-business platform to publish information, to abide by the information dissemination rules, otherwise the information is easy to be deleted. Do not post duplicate information when publishing supply and demand information, if you want to advertise the same product can use the Refresh function, do not publish the content and words prohibited by unhealthy .
6. Auxiliary Tools
Some enterprises are to promote some large-scale business-to-business, and some enterprises in order to achieve a better promotion effect, it is hoped that the release of information on more businesses, but a large number of businesses need to publish information, so an auxiliary tool is very necessary, the author uses a combination of advertising information publishing function, The release of supply and demand information is simple three steps, the success rate is high, has a better effect.
The use of business-to-business site promotion, if used well, it can achieve very good results, the above is the author of some personal experience, for reference only. {}