07 Personal Station Outlet three, build local characteristic website

Have seen many individual operation of the comprehensive station, the interface is very atmosphere, column hundreds of, seems to want to do Sina second. But the details of its content, but found that are copied from other stations, check its statistics, but also found a day only from the search engine to find a few people. No words, still no language.
Individuals to operate all-inclusive content, to transport to do the national station, does not have any resources, capital and human advantages, on the contrary, if the local characteristics of the site, Jinshan for the king, will be Shia.
Compared to the national comprehensive station, the local characteristic website advantage has three. One is the content advantage. Local characteristics of the site, mainly local content. These things come from around you, so you can take it more intuitively and vividly. Second, the promotion of advantages. Local characteristics of the site to a specific geographical limit. In this specific geographical range of promotion, its promotion costs far less than the national scope. Posters, organization campaigns, public relations, local news media are very easy to manipulate the cheap cut effect of the obvious way. Third, the advantage of the dip. Local characteristics of the site, are involved in the local residents around things. There is a new hotpot shop, where the best food to eat, where the price of goods are the most honest, is a matter of local residents relish. With the interaction between visitors, the site's stickiness will be greatly improved. Four is the profit advantage. The website interaction is strong, the product popularity comes up, the careful merchant certainly will not miss you. Because of a prominent advertising recommendation, a well-meaning guide, brought to him are real gold hundred silver.

Ctrip launched by the Cheng Ka also deserve to build local characteristics site Webmaster learning. If you can establish a cooperative relationship with some local specialties (such as your station for them to take to customers, they will give you the customer to carry out the consumer discount), then you'll gain popularity while the other merchant's cooperation costs.