1. Law of the second eight

28th LawIt is also known as the '* * 'law, also known as the '* * Law, 80/20 law, the most labor-saving Law, and the imbalance principle. It was invented by the Italian economist at the end of the 19th century and the early 20th century. He believes that:In any group of things, the most important part is only a small part, about 20%. The other 80%, although the majority, is secondary.Therefore, it is also known as the rule and widely used in life and enterprise management.

Theoretical Source
In 1897, the Italian economist "pan" accidentally noticed the fortune and income model of the British in the 19th century. In the survey and sampling, we found that most of the wealth flows to a few people. At the same time, he also found from the early documents that this subtle relationship has appeared repeatedly in other countries and shows a stable relationship in mathematics. Therefore, from a large number of specific facts, it is found that 20% of people in society possess 80% of the social wealth, that is, the distribution of wealth in the population is unbalanced. At the same time, people also find many unbalanced phenomena in their lives. Therefore, the law of the second eight becomes short for this unequal relationship, regardless of whether the result is exactly 80% and 20% (statistically speaking, the probability of accurate 80% and 20% appears is very small ). In terms of habits, the second eight law discusses the top 20%, rather than the bottom 80%. The law adopted by people is a quantitative verification method used to measure the possible relationship between input and output.

28th Phenomenon
1. Management: Typically, 80% of a company's profits come from 20% of its projects. the 80/20 law has been widely promoted over and over again-economists say that 20% of people have 80% of their wealth. There are two types of people, the first accounting for 80%, with 20% of wealth; the second accounting for only 20%, but with 80% of wealth. The first type is that people focus only on the boss's pockets every day, and employees do not think about it. They want to know everything, be broad and not refined, and focus on the advantages and disadvantages, the boss will do one hundred points of work. At the same time, it keeps charging, so that you do not have to lag behind.
2. Psychology:20% of people concentrate on 80% of the wisdom of human beings. When they were born, they stood up. In fact, this sentence cannot be judged. There is no such thing as a genius in the world. Why are they full of wisdom? It's not just because they have different living environments, experiences, but also a strong learning ability, operation and reflection capabilities. The only way to succeed is to act immediately.
3. The "rule" in daily life ":People spend 80% of their energy every day with only 20% of achievements and results. Everyone cannot be very efficient at every moment. Moreover, many things that humans do every day are irrelevant or temporarily useless, only 20% of them are important and meaningful. The following is the embodiment of the law of the second eight in life:

20% of people succeeded ---------------- 80% of people failed

20% of people make money above their necks -------- 80% of people make money below their necks

20% of people think positively ------------ 80% of people think negatively

20% of people buy time -------------- 80% of people sell time

20% of people look for a good employee ---------- 80% of people look for a good job

20% of people are dominated by others ------------ 80% of people are dominated by others

20% of people do business -------------- 80% of people do things

20% of people attach importance to experience ------------ 80% of people attach importance to education

20% of people think that action is successful ------ 80% think that knowledge is power

How can I do this for 20% of people?-80% of people can do it if I have money.

20% of people love to invest -------------- 80% of people love to shop

20% of people have goals -------------- 80% of people love to think

20% of people ask answers to questions -------- 80% of people ask questions in the answers

20% of people look to the long run ---------- 80% of people look only at the front

20% of people seize the opportunity ------------ 80% of people miss the opportunity

20% of people plan the future ------------ 80% of people get up in the morning to think about what to do today

20% of people act based on successful experiences -------- 80% of people act based on their own wishes

20% of people do simple things ---------- 80% of people do not want to do simple things.

20% of people do things tomorrow ------ 80% of people do things today and tomorrow

How can 20% of people do it? ------------ 80% of people cannot do it.

20% of people take notes -------------- 80% of people are self-satisfied

20% of successful users -------- 80% of failed users

20% of people are in good state ------------ 80% of people have bad attitudes

20% believe they will succeed ------------ 80% do not want to change the environment

20% of people always praise and encourage ------------ 80% of people always scold and criticize

20% of people will insist that -------------- 80% of people will give up

20% of people dare to face difficulties ------------ 80% of people escape from reality

In short, there are two different types of imbalance between cause and result, input and output, effort and compensation:
In most cases, they have only a slight impact; in other cases, they have a major and significant impact.

Law
Internationally, there is a well-recognized corporate law, known as the "carptree Law", also known as the "law ".
First,"28th Management Law". Enterprises mainly focus on the management of 20% of the backbone forces, and drive 20% of the majority of employees with a minority to improve enterprise efficiency.
Second,"Ii. Decision-Making Law". We should seize the most critical issue among the general problems of enterprises to make decisions, so as to achieve the effect of outline.
Third,"Ii. Financing Law". Managers need to invest limited funds in key projects to continuously optimize capital investment and improve the efficiency of capital use.
Fourth,"28th marketing law". Operators need to seize 20% of key products and key users, and 80% of sales come from 20% of the best marketing staff. Penetration marketing takes a long time.
Fifth,"28th Profit Law". 80% of the company's profit comes from 20% of important customers, and the remaining 20% of the company's profit comes from 80% of ordinary customers.
In short, the "law" requires managers not to "shave their eyebrows" at work, but to focus on key personnel, key links, key users, key projects, and key positions. Through investigation and analysis, it is concluded that both internationally developed media industry and China's media industry in the rising stage present the "law" in many aspects, as shown below:

Technical Rules
80% of the output value of the media industry comes from the technical equipment industry, and only 20% of the output value comes from the content industry. The information technology industry, news industry, and entertainment industry are collectively referred to as the major media industry. Software is actually the hardware of the big media industry. Only by attaching great importance to information technology and strengthening R & D can we lead the big media era and take the commanding heights.

Market rules
Communication Principles reflect that convenience is the decisive factor for product selection in the context of product homogeneity. The TV industry generally believes that interactive TV uses a set-top box to interact with the audience and programs. However, the success of interaction between TV and SMS repeat this story. In the network field, it is also a convenient and low-price product for text messages and games that surpasses the e-commerce business.

Entertainment law
In the media content industry, 20% of the output value is in news, and 80% of the output value is in entertainment. ABC, NBC, CBS, and CNN are acquired by entertainment giants. Even the news industry has experienced serious entertainment trends. The revenue structure of news companies is as follows: 40% are from the news industry and 60% are from the entertainment industry. The news is mainly from its public newspapers. More than 80% of the businesses of Viacom, Time Warner, Disney, Bertelsmann, viwangdi global, and Sony are concentrated in the entertainment industry.

Sideline rules
20% of the media industry's revenue comes from its main business, and 80% of its revenue comes from related commodity development. Related Product Development refers to the design, manufacture, and sale of related products based on the Content subject, role, image, form, name, event, and idea. To obtain long-term vitality.

VIP rules
80% of customers bring 20% of profits to a company. According to this principle, if we can find these 20% customers and provide better services, it will undoubtedly be the greatest help for the company's development and performance growth. Although the main consumer of mass media entertainment is the most common consumer. However, this does not prevent the fulfillment of the second eight law. First of all, it is common knowledge in the media industry to provide products for the public with 80% of the revenue from 20% of customers. Second, 80% of revenue comes from 20% of the market, such as Beijing, Shanghai, and Guangzhou, which account for more than 50% of the country's purchasing power. Once again, the Media Value for 20% of major customers is very high. For example, brand discovery ranks among the top 10 brands in the world.

Brand rules
20% of strong brands, accounting for 80% of the market share. In general, the market share of the first brand is more than doubled than that of the second brand, and it is the most valuable brand in the industry. In the network industry, the three major portal websites occupy the vast majority of the network industry in terms of attraction and income.

The reason why the "law" has been promoted by the industry lies in its advocacy"What is done, what is not"The business strategy determines the vision of the media industry. To make good use of the "20% Law", the media industry should first find out what 20% of enterprises are, so as to focus its own business management attention on these key business priorities, and adopt effective tilting measures, ensure that key breakthroughs have been made in key areas, thereby driving comprehensive development and overall media operation progress.