10 common forms of mobile app ads

What is an app ad?

App ads, or In-app ads, are sub-categories of mobile ads that are built into third-party applications in mobile devices such as smartphones and tablets.

The rise of app advertising has benefited from the popularity of its carrier-app. The ubiquitous use of hardware such as tablets and large-screen touch phones, the liberation of WiFi, 3G, 4G of traffic restrictions, and the new interactive experience of Apple's App store ecosystem have resulted in a dramatic increase in app audiences and app developers. For app developers, there is a need for a way to turn traffic into cash, and for branded businesses, advertising needs to shift with the attention of consumers, so app built-in ads come into being.

(Content from Baidu Encyclopedia)

Advertising becomes the main form of the Internet announcement billing method

Internet advertising can be divided into two forms, one is effect advertising, the other is image (brand) advertising.

Effect Advertising (promotes consumer action or consumption through the effects of advertising)

AIDA Model Flowchart

Effect ads are the types of ads that are billed as effects , such as user clicks (CPC), Response (CPP), registered downloads (CPA), sales volume (CPS), and so on as an advertising metric.

In addition to the pay-as-you-go format, there is a CPM that is billed for thousands of impressions, and the CPT is billed for the packet-off time.

Common Types of ads:

CPM:(cost per mille/cost per thousand)

Cost per thousand people, which is derived from the traditional media billing method, the settlement unit is per thousand people.

thousand Person price = (advertisement cost/arrival number) x1000.

CPT:(cost Per time)

Charges are based on the time of day and are also the billing methods from traditional media.

CPC:(cost Per Click)

Cost per click, which is a common form of pricing in the network advertising industry, also continued to the mobile Internet, the settlement unit is each click, applicable to the effect of paid advertising form.

CPA:(cost Per Action)

Each action cost, the settlement unit is each activation, the download and so on action.

CPS:(cost Per Sales)

Each sales cost, in order to actually sell the product quantity to convert the advertisement amount, the settlement unit is each order/each transaction.

CPP:(cost Per person)

App frequency-controlled video ads are billed to effectively reach the audience as the settlement unit. The effective audience here refers to the active click + Browse video content + Browse activity information.

Common forms of App ads

1.Banner

Banner advertisement is also called Banner advertisement, banner advertisement, advertisement article.

Frequently occurring position: top, bottom.

Advantages: The display is more intuitive, can quickly attract users attention.

Disadvantage: The impact of user experience, content viewing caused a certain occlusion, easy to cause user antipathy.

Billing method: CPC.

Bottom Banner

Top Banner

2. Announcements

This method is often used in e-commerce applications, through the form of message broadcast to the user to pass the relevant information.

Often appear position: Home

Pros: Intuitive and concise, without the use of content pages.

Disadvantage: Can not intuitively induce users to click, most of the situation can only play a hint.

Billing method: CPC.

Notice

3. Interstitial

In general, interstitial ads appear when a user clicks on a feature page for the first time, displaying specific content that needs to be prompted.

Often appear location: Home page, not clicked on the function pages.

Advantages: Strong visual impact, more accurate positioning and significant results

Disadvantage: It temporarily interrupts user action behavior and affects user experience.

Billing Method:

Interstitial advertising

4. Start Page ads

The launch page ad, also known as canvas (full screen ads), can be seen in almost all commonly used apps, and can be loaded in the form of images, videos, flash, and more. When the user first enters the app, the launch page will appear, and when the app background runs again, the startup page will not appear.

Often appear position: Home Start Page

Pros: 1. Use resources wisely and wait for content to be present when the app loads

2. When the user just opened the launch page, the direct display of advertising content, can better stimulate user memory.

Cons: Some flash install packages are added slowly, affecting the user experience.

Start Page Ads

5. Information Flow Advertising

Information flow Advertising (Feeds ads), this kind of advertisement accompanies the message, the user will inadvertently browse to the advertisement when browsing the information.

Frequently occurring position: in the timeline information-based content list.

Pros: Does not affect user action behavior.

Cons: Inaccurate content positioning can create disgust for users.

Information Flow Advertising

6. Point Ads

This form of advertising is mainly through the download register to win some of the points or offers, flow diversion of their own part of the user traffic directed to the target app, realize traffic monetization.

Frequent location: Some mobile games, app stores and other apps.

Advantages: Achieve mutual benefit through integral way.

Disadvantage: The brand reputation is not strong, it is easy to let users doubt the security of the target app, in severe cases will affect the brand image.

Point ads

7. Video Ads

Video ads for the user group is divided into VIP users and ordinary users, VIP users can directly skip advertising after purchasing VIP business, ordinary users need to read the ads before they can see the content behind. Therefore, this kind of advertisement way income channel divides into two kinds: one is the member business, the other is the video advertisement.

Often appears: The start of the playback class app content.

Pros: Embed ads in embedded form without adding additional content to the palette.

Cons: Regular users (unwilling to pay for VIP business) long-time viewing can affect the user experience.

Video ads

8. Bidding rankings

The basic features of the bidding rankings are pay-per-click, promotional information appears in the search (top) results, if not clicked by the user, there is no promotion fee.

Frequently occurring location: search results.

Advantages: Quick results, unlimited number of keywords, key words do not divide the degree of difficulty.

Cons: Search results are measured in terms of money, resulting in the results will inevitably result in users will not match, affecting the user experience.

Bidding rankings

9. Drop-Down Refresh

When the list content needs to be refreshed, the General app refreshes the list with a drop-down refresh. Ads will be filled with blank pages, to achieve promotional results.

Often appears: drop-down refresh bar.

Advantages: Hidden under the content page Board, user refresh will appear, saving space costs, does not affect the user experience.

Cons: Ads appear too short, not easy to attract users attention.

Drop-down Refresh

10. Notification of private messages

The product information is sent to the user in a private message, and the user can view the product details by viewing the private messages.

Frequently occurring location: Message function.

Advantages: With precision, through the background analysis of users to wash the delivery of specific products.

Disadvantage: Often ignore user needs, increase user screening cost.

Private Messages Notification

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10 common forms of mobile app ads