10 design trends to focus on in the 2018

The end of the last one months is the sum of the first year, thinking and looking forward to the month of next year. After 2017 years of precipitation and summarization, in recent designs, redesign and even minor design revisions, a glimpse of some design trends that will be popular in the 2018. In web design, these design trends will profoundly influence the designers ' next design direction.

1, Asymmetric grid
The era of perfect symmetry has passed. Although the split screen design in 2017 was a mess, but this trend in the gradual precipitation and evolution, began to have a new change. The uniform symmetrical layout does not have an asymmetrical split-screen design that is expressive, prompting the asymmetric grid to become increasingly popular. In order to make asymmetric design more effective, designers need some unique elements to allow asymmetric grids, the overall design is sufficient balance. In the overall layout, leaving white, text and pictures and other visual elements need to make a reasonable ratio, in attracting users at the same time, not unbalanced. Grids are also an essential part of this design. Although the overall asymmetry, but the constraints of the grid, so that the various elements of their respective roles, not arbitrarily placed so that out of control.

2, more bright colors
The neon color of the two years is really a very popular one, and for now, it is still very strong standing at the forefront of the popular. For flat and material design, bright colors are also a very important part. Despite the flat design, bold and bright colors are always eye-catching, they will attract people into the design, attention to design. Bright colors, if used well, can achieve brand and product, create a unique atmosphere and temperament for Web sites and apps, and create fascinating emotions and experiences.

3, the bottom suspension fixed element
Ads that used to be popular at the bottom of apps and mobile Web pages are increasingly appearing on desktop sites. The interesting thing is that more and more than just advertising, there are dialog boxes, pop-up boxes, notifications, and even navigation bar. The user's habit of reading makes this position at the bottom not enter the user's view for the first time, but it is the main area of vision and is not visually aggressive and more acceptable. The content suspended at the bottom of the screen is more natural than the pop-up ads and the top ads, and will not obscure the main content and be more effective.

4, voice interaction and semantic search
It is conceivable that the future of web design will not be 100% pure vision, which will be more or less designed to audio. From the interface of design that can be "heard" to the search tool that can understand natural semantics, the input of voice will become an integral part of web interaction. As far as we can see, technically, natural language and semantics are not so easy to get a complete understanding of the computer, the corresponding technology is not so popular, but voice interaction and semantic search will only become more and more popular, perhaps you need to pay attention to these technologies, so that you can use them in the next project.

5, dynamic graphics
Although the past 2017 years, sharp polygons and a variety of geometric shapes appear in the Web page frequency is very high, but we can observe that the combination of dynamic effects of the soft graphics is more and more popular.
The Edge smoothing design element is the natural evolution of the polygon elements. Most of the polygons appear in flat and two-dimensional form, and with the dynamic effect appearing more and more in the web design, the dynamic graphics with three-dimensional effect become the heart of the Web designer. and polygons similar to the smooth dynamic graphics have obvious decorative, for the Web page style and experience of the promotion is very detailed that, but the difference is that the dynamic graphics fashionable higher, no sharp edges and corners, but also more affinity and dynamic.

6, the subtle animation
Small and subtle dynamic effects can not only please the user, sometimes even bring them surprises. Action is now an integral part of Web and UI design, and they can also provide information to users and actively guide user interaction. The subtle dynamic is not in itself to hide the process of loading and the process of data processing, but to emphasize the movement itself. Whether it's a dynamic picture that is triggered by hover or a seemingly complex illustration, they are all important ways to facilitate user interaction. In order to make full use of subtle and dynamic effects, designers in the use of the time to follow some of the most basic rules: adhere to the use of a dynamic technique, as far as possible to maintain realism, imitate the physical laws of the real world, do not force for the dynamic effect of dubbing, as far as possible to ensure that the dynamic and reliable, not too slow, so that

7, SVG pictures
Scalable Vector graphics are being used more and more in web design. The SVG format is a lightweight vector picture format that is usually not large in size and can be rendered perfectly on both large and small screens. Whether it is 3D pictures, dynamic pictures or logo logo,svg can be well displayed, it is the future of picture format.

8, compatible desktop and mobile end of the split-screen display
Split-screen design is also an increasingly popular design technique. Split-screen design allows designers to better take into account the desktop and mobile experience, because the display of content more free, you can split the merged stacked display, so that the content of the presentation more consistent, more manageable experience. Although many early split-screen displays are tailored for different platforms, today's split-screen design can be relatively perfectly integrated with responsive design.

9, more rolling dynamic effect
Parallax scrolling has become so popular that some designers have begun to consciously circumvent the "epidemic". But that doesn't mean you need to get around the rolling effect. It is a good way to drive users to participate in interaction by rolling dynamic effect. The proper mixing of some parallax effects can often be miraculous.

10, the non-extreme simple wind of white leaves
Many excellent designs are designed with the help of white to achieve results. But many times it will be compromised by design requirements and cannot be used in minimalist design style. But the white remains very good, by adding more color and design elements, to maintain the proportion of white, increase the overall design of the full sense. In this case, white and many of the elements are surrounded by white will also appear prominent and not crowded. Some websites use the color background, although the content element of the page is quite many, but leave White to create a enough breath feeling.

Conclusion
As new requirements are born, new trends and new design techniques emerge every year, and designers need to keep a close eye on trends as they design. In the coming 2018, you may have to consciously change your design.

This article is from Designshack, author: Carrie Cousins
Translation: Excellent set network-Chen Zimu
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