10 startling H5 activity data conclusions

From the data to see the user behavior is a very interesting thing, understand the user behavior of the corresponding to our product design, thematic design optimization, can produce higher conversion rate of works.

Here to share with you 10 of us from the recent mobile phone data extracted from the small summary, I hope to help you.

　1, in the case of mobile resources push only, the phone page access heat lasted 2 days.

Mobile page online Promotion first day is to visit the peak, the third days of data tends to be smooth, access is lower, visible below 2 examples. There are other resources to push (for example, the PC official location to place a two-dimensional code) of the topic trend is different.

2, the deeper the page level, the greater the rate of failure.

Similar to the PC situation, the user reach rate decreases as the page level deepens. The following example of the H5 small game, the user first into a map home, click the "Start Game" will jump to the game page, and then sex selection and Operation tips, the last to reach the game. Each step of the operation has some users lost.

The number of clicks on the button is affected by the page level.

The 4 topics shown below have an important button for the same function, and clicking on it will open the game app. The number of buttons displayed from the data is inversely proportional to the click rate of the button. Of course, button clicks are also subject to button function (Draw, share ...), button style (with animation, plain text ...) And so on.

　3, the input behavior will lead to the loss of users.

The following example looks at the data from the third chapters screen data is relatively smooth, but from the second screen to the third screen loss of up to 39%. Against the topic, the third screen to the four screen, the fourth screen to the fifth screen operation is selected, and the second screen to the third screen operation with input behavior.

　4, hot objects will bring more attention.

Brazil and Germany, the two most-watched countries in the Brazilian World Cup, accounted for 48% of all countries ' choices. Argentina and Algeria, which have a similar placement, are 25 times times less concerned.

5, the user will follow the custom to operate the page, but self-study ability is strong.

The following example of the H5 small game before the beginning of the operation method hints, play is shaking mobile phone (like the steering wheel of the real car) control the car to move around to avoid obstacles. However, 19% of users choose to click to remove barriers, 12.7% of users choose to click Drag car, directly ignore the tutorial.

　6, users are accustomed to sliding switch, do not like the left click.

The following example H5 theme page, the user can move gestures to toggle the game, you can also click on the following navigation switch game. 93% of the users choose to slide the gesture, only 7% of the users choose to click Navigation.

The following example H5 feature page where users can click the left and right buttons or gesture to slide to 360° to view the new car. All gestures, left-click Only 10.1%, right click on 41.3%, gesture sliding accounted for 48.6%.

7, have the action to trigger the icon to design enough eye-catching and understandable.

PC page users have to click on the top left corner logo back home habits, mobile phone page operating habits may be influenced by logo design. Several topics found that users of simple logo Click Desire is small, but added a return or other logo logo, the click Rate will increase.

8, the obvious elements of animation easy to draw attention to users and click.

The following example H5 games in the beginning will be a piece of animation, some users in the animation process began to click on the page. On the right is the game screen, click on the "Shoot" button to shoot, but 15% of users will first click on the moving head (fun--//).

9, some pictures are not dynamic, but also makes people a bit of a desire to hit.

If you have time to be in the mood, may wish to make small eggs for users:).

　10, control the paging file volume and add loading.

According to a foreign data survey, users in the use of mobile phones, if encountered loading more than 5 seconds of mobile web sites, 74% of users will choose to leave. A previous internal speed test to calculate the access to our topic of the average speed of the mobile phone only 93k/s, if the tolerance time is 5 seconds, our page add up need to control within 465K. It is recommended that the first screen be loaded within 465K and the remaining load on demand or delay loading.

Adding loading can buy us more time to load.