100 billion broken industry chain in cartoon market

Information Times News (reporter Linghuishan) China's original animation industry Innovation Road Seminar was held in Guangzhou. Some experts point out that, as the future investment hotspot of China's animation industry, now has a huge market of 100 billion space, but now trapped in the industrial chain fracture and the imbalance of talent supply and demand, profit model is still unclear.

Expert analysis, according to China's huge youth and children consumption groups, in the next few years, the Chinese animation industry at least 100 billion yuan in the potential market space. However, compared to the huge market prospects, the Chinese original animation business operation is still not ideal.

Star Boulevard Animation Co., Ltd. responsible person told reporters that the United States, Japan and other countries have formed "animation production-broadcast-derivative product development-income-production" of the complete industrial cycle chain, in contrast, the Chinese animation works more emphasis on educational significance, animation product target group narrow, ignore market operation, animation development awareness is not strong, Lack of profit model, industrial chain break.

The head also said that most of the domestic animation enterprises mainly market positioning for foreign animation enterprises for processing, the current profit is getting lower, animation enterprise development in the bottleneck.

Some experts believe that the Chinese animation industry chain needs to be complete. This is because the entire animation industry has the industrial tension and cultural tension, more from it is a composite industry, rather than a single publishing industry, or a single animation film industry. A product needs to integrate the image, not a simple link. Moreover, only the consummation integrated marketing, can excavate the product market potential to the greatest extent. It is understood that in China's animation industry, comics are generally through the "comics-readers" to obtain profits; animation products through the "animation-investment" to obtain survival, industrial manufacturers through the "Manufacturers-buy a small part of animation image-consumers" to obtain profits.

On the other hand, the original animation industry in China is facing the dilemma of imbalance of talent supply and demand. "The domestic animation industry is in urgent need of creative research and development personnel, combined art and technology of the complex animation talent and business development talent." "Star Boulevard Animation Co., Ltd. said that the current national animation practitioners less than 10,000 people, and only 1/3 of South Korea, the Chinese animation talent demand is in a serious shortage of state." Anime weekly general manager Zhong Luming More pointed out that the domestic animation industry is the most lack of "mercenary" businessmen, and therefore the lack of successful commercial operation.