100 books you must read in your life

1 The Book of songs, "The so-called Iraqis in the water side" ... At any time, please do not doubt, the glorious pinnacle of human civilization in the East!

2 "I Ching" days, a gentleman to self-improvement this book I can read this sentence I am actually more than the heavenly books of the Heavenly Bible proposal to leave this piece of nut in the last to see evasive well in the second is because he is indeed classic classics. "Tian Jian, gentleman to self-improvement", "terrain kun, gentleman to the thick of the material." Meaning: The day (that is, the nature) of the movement of strong steadier, corresponding to this, the gentleman should be resolute, assiduous, the momentum of the earth thick and obedient, the gentleman should thicken the virtues, contain all things. The gentleman should run like the sky, even if the displaced, but also indomitable; if you are a gentleman, obverse measure to be like the earth, nothing can not be carried.

3 "The Art of War" is a book that has influenced world civilization. West Point military officer compulsory subjects Harvard and other universities are also studying the book in the global economic integration of the market today more than the business elite as a treasure of the Japanese Warring States war madman Weaving Nobunaga Long claimed that the back of the memorized Chiang Kai-shek only to Chiang Ching Kuo 3 Book One is "Sun Tzu" One is "the Bible" another is the " Have a haircut to the letter "...

4 "The Analects of Confucius" Ancient half of the analects of Confucius said that the elder brother has not only red all over the motherland and its fans also cloth the world, but please note, do not listen to Dan in there nonsense, haha!

5 "Chuang-tzu" I Have a life is also a short know. This is the wisdom of Chuang Tzu, the old village is talent!

6 "The Moral Sutra" the world difficult, will do in easy, the world big things will be done in fine. Just two sentences but the world countless classic statements worthy of the treasure of the Chinese sinology!

7 "historical records" to see Rugo (Of course, Lu Xun) on the book evaluation will know the weight of the book! See the history, also see the future!

8 "Zeng Guofan letter" Mao said: "I have been in modern times have been public!" Zeng Gong was the one who had to shave my tongue.

9 "Tang and Song Ci" and so on: but tears wet not bosom of who ... See all want to go up kiss a girl ... In the Chinese culture and art book on the Tang and song poetry A world, unprecedented after the absence of a newcomer.

10 "Kingdoms" people say that old Mao in this life only read through three books on a call Ahan to the island to take office of the three it? One is "The Art of War" and the second is "the governance of the Tong Jian" its third is the "kingdoms" look at you.

11 "Maoxuan" is Mao let the world understand that China has 5,000 years of long civilization Mao once attracted the eyes of the world (in the words that is absolutely terrific eyeball economic hahaha ...) Mao proved that China is an invincible Mao's thought, and it is worth our dialectical study hair is the one I adore most However, I still like Mao's "protracted war".

12 prose selection of the past dynasties you have read the unread prose selections of the Past dynasties in this (of course, only China's) suggest to have a copy anyway

13 "Wanli 15 years" Huang Renyu "Wanli 15 years" a book in the Ming Dynasty Wanli 15 years as a cross-section, cut open the Traditional Chinese society: This society, although ostensibly pecking orderly, is actually messy.

14 Experience of History Nan Huaijin is a legendary figure his rich experience has made him a legend, adding a layer of mystery to his book is a pleasure.

15 "A Brief History of Chinese philosophy" Feng Lan in this book of philosophical History, Feng Lan for us to open up the relevant knowledge

This book is a rich cultural classic for readers who want to learn about Chinese philosophy.

16 General History of the world unless you have seen ... Or you need to buy a research study. Don't ask why hey.

17 "Western art history" want to know why Europe and the United States made products have personality characteristics? Let's study their art first.

18 The Bible is actually a Jewish history of blood and tears, telling us that faith and faith can overcome all difficulties and the key to our understanding of the West.

19 "Jane Eyre" China has a sentence called "Body without color Phoenix wings, touches your heart." The love between them is like this sentence. Please always remember that love without a heart can not be called true love!

20 "The Old Man and the sea" can be destroyed, but not defeated, this is the "Old Man and the sea" to reveal the philosophy. About this spirit, in fact Khan Emperor has already demonstrated to us, this is precisely "sees the history, sees the future".

21 "Shang Tao" This book is full of Buddhist Zen, to the Buddhist point of view to explain the business of the road, there are many worthy reference, reference to the place

22 "Wisdom book" Many scholars in Europe believe that for thousands of years, the history of human thought has the eternal value of life wisdom contained in the three Great books: The Art of War, the second is Machiavelli's "King", three is the Book of Wisdom.

23 "The King's theory" see

24 "War theory" the great work of military theory in the 19th century can be compared with "The Art of Art" of Western classical military writings.

25 "Little Logic" black lattice "small logic" is the representative of Hegel's philosophy in his later years, "small logic," the system of philosophical thought focused on the essence of the theory of the black lattice speculative philosophy.

26 "History of Western Philosophy" Russell, two books, "History of Western Philosophy" is a British modern philosopher Russell 1872-1970 of the history of Western philosophy is a major work, published in 1945. This book and Hegel's "History of Philosophy lectures" is a great influence on the history of Chinese Western philosophy of the two masterpieces.

27 "Wealth" Adam Smith read Smith's famous analysis of the effectiveness of capitalism's "invisible hand", which requires a thick coffee companion. The book also has an in-depth analysis of the complex economic dynamics that have led to industrial production. If you want to understand the principles of the operation of the market economy, you must read this book.

28 "Moral sentiment theory" the moral sentiment theory is Smith's ethics work, first published in 1759, Smith died before the total published six times. The whole book consists of seven volumes, which mainly explain the essence of moral emotion and the nature of moral evaluation.

29 "Principles of Economics" Mankiw's classic non-economics brothers and sisters want to sweep the blind to the top of this book Mankiw for the Harvard brilliant student, genius sparkling, is a neo-classical Keynesian school, the scope of research focuses on macroeconomic analysis. The book is written for the first year of college students, the main features are simple writing, reasoning shallow, language interesting

30 "economics" Samuelson Samuelson is a famous American contemporary economist, winner of the 1970 Nobel Prize in Economics. He has a unique view of the three major parts of economics-political economics, sectoral economics and technical economics-which makes him a prestigious economic tycoon in the Western world, and his book "Economics", which has been reprinted 14 times so far, has been hailed as a classic textbook for economics. Enjoys a high reputation in all countries of the world.

31 Economics Stiglitzstiglitz The high Achievement in information Economics, this book can be used as a supplement to the former two, the former is mainly based on price theory and marginal analysis, not including asymmetric information economics, uncertainty analysis part. Stigley's "economics" can fill the gap between the former two.

32 "Macroeconomics" Mankiw another masterpiece to streamline and understand Chinese translation. You can read the book of the "economics" and learn a little bit about micro-learning directly. Suitable for a cycle of learning, that is, book start, after the "global Perspective", and then back to rebuild the book, there is sketchy

33 "Network Economics" now and in the future, the information society has become a global village. Don't you know about the Internet economy?

34 "Future economic status" the industrial age has conquered space and made us a world. The information age conquered time and made us a village. The age of biomaterials is conquering matter and will make us a family. "This is the famous Professor Richard W.. Oliver's view of the future world. What does this mean for business? How do you adapt your institution to things that are shaped at an unusually rapid pace-the end of the age of traditional technology and the birth of something entirely new?

35 "Marketing Management" Kotler "Marketing Management" is now the 11th edition, the book has a great influence at home. As the author puts it: This book includes all the topics that a literate marketing manager needs to know, including important issues in strategy, tactics, and management marketing.

36 "Introduction to Marketing" Kotler pupil surpasses's masterpiece "Introduction to Marketing" describes the important principles and concepts of economics, behavioral science and modern management theory research and empirical support, but it is based on the practice of marketing and management combination of ways. Concepts are embodied in countless instances where well-known and less well-known companies identify and address the marketing problems they encounter.

37 "Marketing War" Riestraut American Enterprise's "Art of Art", marketing staff's tactical textbook. "Marketing War" by the American business community as the Enterprise marketing "war theory", it expounds the current marketing strategy, planning and tactical principles of the future marketing generals should have the quality is flexible, willpower and courage.

38 "Organizational Behavior" Stephen · P Robbins Book is a classic management textbook written by American organization Behavior Authority, which has been revised and reprinted 9 times since its publication, and has been widely sold in the 20, and has been selected as a textbook by many universities and business schools in the United States, and is welcomed by teachers, students and business readers from all over the world.

39 "Consumer behavior," Michael. R. Solomon. There are 3 or 5 versions of the Chinese version. Consumer behavior is the basis of marketing, our product solutions, advertising communication programs, mergers, investment object valuation, and so on business behavior, can not be separated from the consumer behavior research.

40 "Strategic brand management" Ryan. Keller's "Strategic brand Management" is the Enterprise brand work "tool library, think tank", very practical.

41 "marketing channels" Stern. This book was awarded by the American Marketing Association "Paul D. Converse outstanding marketing Theory contribution". STERN is one of the three distinguished professors of John D. Gray, the Kellogg School of Business at Northwestern University, Kotler, but focused on channel research, the highest authority in international channel Science and one of the bosses of the Kotler group.

42 Management: Task responsibility practice, the classic work of Peter Drucker, "Management: task, responsibility, practice", is a systematic management handbook for business operators and a systematic textbook for students studying management. Drucker has more than 30 books, spread and more than 130 countries, even in the former Soviet Union, Poland, Yugoslavia, the Czech Republic and other countries also very popular. June 20, 2002, U.S. President George W. Bush W. Bush announced that Peter Drucker was the winner of the Presidential Medal of Freedom, the highest honor the American citizen could receive.

43 "effective manager", a classic of the 1966 edition of Bruker

44 "Management" Stephen • P Robbins Book is a well-known textbook of Excellence in Management, selected by more than 800 universities and colleges in the United States, and is popular in many countries and regions of the world. Based on the management process as the framework, according to the planning, organization, leadership and control of the four basic management functions, the management of all aspects of the detailed elaboration

45 "The competition strategy" Michael Porter is regarded as "the father of the modern competition strategy", is also one of modern greatest business thinkers. His four books have not only laid a Rohit position for him in business, but also a leading company in the development of a strategic street lamp. (the competition strategy published in 1980, "competitive Advantage" published in 1985, "National Competitive Advantage" published in 1990, "Competition Theory" published in 1998) Potter's books are not easy to read, but Porter's competitive strategy theory at first glance complex, in fact, his theory is mainly focused on: five-force model , three general strategies, value chains, diamond systems, industrial clusters

46 "Competitive advantage" Michael Porter another masterpiece

47 "Competition theory" Michael Porter a book that will continue to provide a theoretical basis for future corporate and national strategies. The book is a classic for business school teachers and MBA students, and western managers see the book's theory as a winning weapon for competitive advantage.

48 "The Big Future of competition" Gerehamma

In the Book of Strategic Management, "The Great future of competition", Gerehamma and Puhara regard learning as the only way to change the gene code of the enterprise and enlarge the management framework to realize the gene diversification.

49 Blue Ocean Strategy W. Chan Kimlernie Mobo Blue Ocean Strategy represents a paradigm shift in the field of strategic management, that is, the shift from a given structure to a change in the market structure itself.

Since the creation of Blue ocean is based on value innovation rather than technological breakthroughs, it is based on the re-sequencing and construction of existing market realities rather than speculation and prediction of future markets, and enterprises can seek it in a systematic and replicable way; "Blue sea" can be found in the existing industrial boundaries, but also in the existing industry "Red Sea Among

50 McKinsey method When I read the McKinsey method, I found that my ideas were completely replaced by the ideas in the book. In fact, I guess you are the same.

51 "The 5th Discipline," The American Master of Management Peter Senge, the concept of this book, especially the fifth of the cultivation-systematic thinking, for each individual does a great help, it is recommended to slowly read carefully, it will certainly help you!

52 "7 Habits of Highly Effective people" The idea decides action, action decides the habit, the habit determines the character, the character decides the life 7 habit the brief definition:

1, active be PROACTIVE

2. Begin with the end

3. First PUT Things

4. THINK Win/win of winning thinking

5, know that he has SEEK first to Understand,then to be understood

6. Integrated comprehensive effect synergize

7, constantly updated sharpen the SAW

Habits have an absolute effect on our lives, because it is consistent. Unconsciously, years of influence on our character, exposing our nature, our success or failure.

53 "positioning" 54 "New positioning" Trout and Reese's two books have swept the world in the last ten years. Its "marketing is the art of door possibility", revealing the true meaning of marketing.

55 "key point" on one of the points of view, you have to read this book, Classic Ah! The only limit to what you want to be or what you want to be is the box of your own mind. Please remember that everything you have is what you think. Strong Ah! Western thought has brought the potential of one person to the fullest. Of course, there are some other very new ideas in this book.

56 "The world's top 500 efficient working methods" is not just for the world's top 500 white-collar workers Oh.

57 The classic of the Peters Classic of the Quest for excellence.

58 "Foundation Evergreen" long green to highly successful, full of vitality of the company carried out a lively and in-depth analysis, full of fresh ideas and conclusive conclusions. This is a compact, well-organized report that every manager deserves to read. --John · W. Gardner, former president of the U.S. Department of Health Education and Welfare, founding chairman of the "Common Cause", author of self-renewal

59 "from excellent to outstanding" foundation Evergreen's sister article Classics

60 implementation of the implementation of the Chinese version of the launch marks the book since its release of the 12th foreign language version of the Advent. In the United States alone, the book sells as much as 300000, and it has been widely praised and included in the bestseller lists of The New York Times, the Wall Street Journal and Businessweek.

61 Introduction to Psychology Kuhn, this is a classic good book, more than buy 10 of other psychological books is a little distressed to spend silver.

62 "Management Act", Simon.

63< Oxford Decision-making Sun Shujie "Oxford decision-making" is a combination of the author himself in many industries in the country's overall operational experience and at Oxford University learned the enterprise strategy, marketing, organizational structure, human resources strategy and other aspects of the forefront management knowledge, organized specifically for the enterprise senior decision-makers to provide core management methods, Work ideas and other supported tool books. At its core are a number of professors from Oxford University's said business school and Templeton College who have been working on the business and teaching content for many years.

64 "Mind Map" simple concise but so shocking Donny Bozing (Tony Buzan), born in London in 1942, is the founder of the famous brain potential and learning methods research expert, the World Memory Championship and the world Fast Reading championship. This simple and effective thinking tool, known as "Mr. Brain", is the world famous for his idea of inventing mind maps. He led the "brainstorming" is sweeping the world!

65 "Inspiring Unlimited potential" Anthony Robbins is a well-known American psychologist and coordinator of personal, career and organizational issues, and is recognized as a top-notch master in the field of success, motivation and learning. His expertise has helped countless individuals, groups and businesses transform the path of survival and development. Described is also a teacher.

66 "Sheepskin Roll" the strongest inspirational book in the world.

67 "The greatest salesman in the world" thinks it's a good book.

68 "Quiet Leadership" Badarak helps us understand that the true leadership is not grand or heroic. The true leadership takes place in every small step taken by the grassroots managers under the guidance of humanity and constancy.

69 "Pyramid principle" is very helpful to the MBA students ' thinking style and report writing, and the content is very practical.

70 "First, break all the rules" there is a classic 12 asked.

71 Autobiography of Jack Welch, the first CEO of the world. You don't see it.

72 "financial freedom" poor Dad rich Father series books. In the West, Rich Dad once said: "Without financial freedom, you can not really get freedom." He added: "Freedom comes at a price." "This book is dedicated to those who are willing to pay the price."

73 "Modern Logistics" must look at the book in a market economy society.

74 "Scientific advertisement" does not read this book 70 times does not qualify to talk about promotion it is actually the most important perfect person to "promote" this marketing tool.

75 "Contemporary Advertising" the book is too expensive to die for.

76 "Human manual" strong just saw a little bit according to my insight this book should be able to go on forever. We hope to help you learn how to use your body in an earlier way. Most worthy of referral to friends and family, life's most useful gift book, the body needs a correct human manual. Modern medicine faced with a number of unresolved chronic diseases, blindly hope that one day in the future can invent new drugs, one at a stroke to overcome a certain disease, this research direction is likely to be unrealistic.

To restore the correct habits of life, and to deal with the disease in the right way, so that the body's blood gas gradually rising, repair and regeneration systems play a role, should be more likely to overcome chronic diseases of human pathways. For a long time, we use smattering medicine to fight the disease, many treatment means of the body has adverse effects, so that the body's absorptive capacity is greatly hindered. These problems will cause the human body energy drop, and let the body gradually lose all kinds of functions, resulting in a variety of diseases.

Sleep time is not the most important reason for the illness of modern people, for the cause of the disease, the solution is only in the right time to replace the lack of sleep back to a way, no drugs can be replaced. Obesity is not an excess of energy, the body stores too much energy, instead of energy, so that the body does not have enough energy to discharge the rubbish out of the body. Not obese people are prone to heart disease and heart disease is the real cause of obesity. To respond to the correct habits of life, and to deal with the disease in the right way, so that the body's blood gas gradually rise, repair the regenerative system play a role, should be human more likely to overcome chronic diseases. We believe that the human body must be more perfect than his own personal computer design, to keep healthy should be as simple as using a personal computer, as long as the operating instructions, do not arbitrarily interfere with the correct use of the line. This book, "Human Manual", hopes to help you learn how to use your body in an earlier way. The author says: What the body needs is not a panacea, but a correct manual of the human body. Many years ago, due to work too busy lead to health problems, although not by the doctor to determine what terminal illness, but, sleep more and more bad, pale complexion, more and more bloated body, physical and poor, often worried about their own disease, health has become my least confidence in a link.

An accidental opportunity, I was deeply attracted by the marvelous of Chinese medicine, let me put down the work at hand, the whole mind to delve into this extremely interesting science. Thank God for giving me a series of special opportunities. Let me have the opportunity to learn a book not to go to the knowledge and experience, to build a more modern science, more easily understand the Chinese medicine system, I also regained health, healthy self-confidence to become my most important asset. I cherish the gift of God and understand that this is not my personal asset. That God has given to all men in common. Most chronic diseases are the result of our wrong use of the body. What we need is not a panacea, but a correct manual of human use. The right idea is better than expensive drugs and dangerous surgeries to help patients eliminate disease. Many people have practiced a three-way and health concept in this book, and health is really just getting it.

Human body is a body full of intelligence, for a long time, we have underestimated the human body's wisdom, overestimate our own knowledge. As a person, can be mediocre, can be destitute, can ...

77 "Nutrition: Concept and controversy" if I have to comment on it, you may live to be 130 years old if you read the book.

78 Karl. Education of Hewitt You can teach great children according to the book.

79 "Do your Best" kai-fu Lee I just spent half a day to read the good good also.

80 "A Brief History of Time" you can read the relativistic Hawking's masterpiece, if you really think that one day you will disappear in the world completely, on the physical level disappear, it is naïve!

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100 books you must read in your life