101 metrics for a perfect website. Part 2. Content is king

Content is the most valuable part of a website. The only purpose of a user's access to your website is to obtain valuable content, rich content, and accurate content, the constantly updated content is three elements of a successful website. Of the 101 metrics of the perfect website, 23 are about content. We put the content first. In fact, you should focus 80% on the content, the 23 content indicators are:

Rich Content

It is hard to imagine the disappointment of a content-deficient enterprise website. Users come to your website through search engines, advertisements, or introductions from friends, they lack an understanding of your enterprise, products, and services. At this time, enterprise websites are the best time to make full use of their values. Good enterprise website builders should be able to predict users' needs, why did they come, what they want to see, what problems they will encounter, how we solve them, and the users who come with questions are the most valuable users, no matter how thoughtful your content is. However, the reality is that you have not seen anything except some beautiful pictures. Your products, product features, prices, packaging, production cycle, services, and support documents, questions, answers, and so on. Users hope that the more detailed the content, the better. Many companies have such psychology. We just put some product information on it. If users are interested, they will naturally contact us.

In fact, if your information is too simple and scarce, users may doubt your strength. I once provided IT consulting services for an enterprise engaged in exporting machine tool accessories, it was a very successful company. Once, he showed me their product catalog. The catalog was 500 pages thick, with very detailed product data arranged in a dense manner, when I saw the directory, I knew why it was successful. The same is true for enterprise websites.

Accurate content

No user will tolerate errors on your website, and they will feel that you are not professional and not serious. If an enterprise misses all these soft items on the website, its products won't be good. When you create site content, you need to constantly check and proofread the content. In the end, it is also the most important thing. If you want to access your website as a user, you will find many errors, at this time, you must not wait. Do not say that I will correct the mistakes in two days. After two days, it means that you will never correct these mistakes, the phone number provided on their website will never get through, because the number has changed for a long time and you should correct it immediately. The modern CMS website allows you to easily implement this.

Constantly updated content

This is almost a common problem of small and medium-sized enterprise websites. Most of these websites come from a whim of Enterprise Directors. They spent a lot of time and budget building their websites, so they thought it would be a great deal, from then on, the website will be put aside. A website that never updates has nothing to do with only one user, and only once users cannot be sold to the enterprise. However, if users are interested in you, they will come again. users who are interested in purchasing your products and services will visit your website frequently. If your website is never updated, you may not be aware of your unintentional users, if you are interested, you will surely see that never-updated websites give you doubts about the most valuable users, and they will doubt that your business has paused.

Professional content

The content must reflect your enterprise quality. Before you establish a consumption relationship with you, users will speculate on your products and services through the content on the website, the content on your website represents your products. professional content allows you to believe that the products and services are professional enough. At the same time, professional content is often authoritative, and your content may be referenced by many people, links, and intangible Ad Promotion functions for you.

Originality

This is not only a matter of copyright, but also a matter of your credibility. Excellent enterprises have their own opinions and have the right to speak. If your website only extracts content from others, you may feel that your company has no achievements. Originality is the most important way to establish your right to speak. Any enterprise should establish its own authority through professional articles, industry standards, white papers, and other content.

Complete content

The construction process of traditional enterprise websites is generally like this. The enterprise provides the content to the designers in advance, and the designers then orchestrate the content and publish it to the website. Many enterprises cannot collect all the complete content at a time. It is often said that this section is not available for the time being and will be sorted out after two days. Similarly, two days mean that, this section is missing forever. I have seen countless enterprise websites with incomplete content, a product with few images missing, or some content in the default language version, but it is blank when I enter another language version, you can also click a download link to Return Error 404.

You need to constantly visit your website and carefully check the incomplete content. If the content of a segment is incomplete, you should remove it instead of putting it there to confuse users. Similarly, the modern CMS website allows you to add your content at any time, which must be continued.

The content must contain text, but mainly text

For example, a picture is worth a thousand words, pictures, tables, and necessary multimedia materials (video, Flash, and audio) can be better expressed, it will also make your users not too boring, but these materials should not be too much, your content should still be dominated by text, too many media will make it difficult to quickly open the page.

The content should reflect the enterprise's values

You cannot use content that violates corporate values. A website for hackers may contain system cracking articles, but such content will not appear on Microsoft's website in any way. Your content should send healthy and positive information to visitors. The website is a public media and any improper remarks can bring public opinions to your company.

Differentiate the audiences of different regions and cultures

The most basic requirement is that if you are an international company, your website must contain at least one English version and one local language version. If your main market is, for example, Germany, you cannot provide a German version. The content of different language versions is not a simple mutual translation. The content should be based on the local business conditions, culture and customs. Kaspersky, a famous anti-virus software maker, is doing very well.

The most basic content of an enterprise website includes:

Profile is an important way for users to quickly understand the enterprise, including your history, development, performance, your main business, market, and employment status, should be visible to users, as detailed as possible.

Company news, enterprise or industry news

The content should appear on the home page. You can see it as soon as you enter. This is the best way to keep your website updated continuously. Your new products, new businesses, exhibition plans, promotions, news about the industry, market observations, product roadmap, and so on make users feel that your business is full of vigor and your business continues to grow. You can use enterprise banner images to make the latest news attractive images and animations. Microsoft's website will use some very fresh banner pictures to show their enterprise dynamics every few days.

Team Information

You must publish your team information to the Internet. If a user is interested in your product, he will be curious about your team, why not meet them, if you can see the product team with your own eyes, many users will dispel their doubts about your product. The team information can enhance the transparency of your product. The team information can include the team's educational background, industry experience, professional accomplishments, and roles in the team. If your team members have their own blogs, they can also provide their blog links.

Your products or services

This is essential for enterprise websites. The product and service information should be detailed enough. In fact, your investment in this content should never stop, as long as your products are being improved and new products are being developed, when the new service is being expanded, you should display the new content to users at any time. Product Information includes product specifications, features, strengths and weaknesses in similar products, product dimensions, materials, packaging, prices (or at least price dimensions), images, production cycles, do not wait for the user to ask by phone. You should let the user know what you think needs to be answered by phone on the website.

Service and support

Enterprise websites are increasingly becoming the centers for enterprises to provide services and support. All the questions you have answered over the phone should be reflected in the service and support, this allows users to get help within 24 hours. Services and support content can include product documents, usage skills, troubleshooting, installation and maintenance instructions, etc. Enterprises should continuously accumulate service and support content, organize and organize such content, specifications form a complete product knowledge base, which can significantly reduce the cost and pressure of manual support.

Extended knowledge of your products or services

In addition to the conventional product knowledge, you also need to extend this knowledge. You can post your accomplishments in the industry through professional articles, white papers, and other methods, expanding your knowledge can improve your company's authority in the industry and win the right to speak. This content must be insightful and recognized by the industry. You can also post these articles in other media, and provide links to similar content on your website, which is also the best way to improve your site Seo ranking.

Product purchase and promotion information

You need to know how to purchase your products for users who are interested in your products. You can provide detailed contact information for dealers in various regions, the address, phone number, transportation, business hours of your specialty store, order details of your product, guide price, payment method, delivery or delivery methods. The content must be accurate and meticulous. The consumers of the content will soon become your official users, which is the result of your previous painstaking efforts and should never be removed here.

Website help information

It's not surprising that some websites are often confusing and you don't know how to use them. For websites that are not very obvious on some interfaces, it should include convenient help information to help users use your website. Such help information should be very timely (handy). When you are overwhelmed, can be found immediately. Do not compile all help information into a large file like traditional software, so that users can find the help information on their own.

FAQs)

The FAQ content should be put in a very conspicuous position. FAQ is the best way to help users get started quickly, because FAQ is a question and answer that most people are concerned about, experienced users will go directly to a new enterprise website to find FAQs to quickly learn what they/she wants, because the vast majority of users do not have the patience to browse your content one page at a time, they will check what others have asked and how you answered.

Legal disclaimer (copyright, privacy, Terms of Use, disclaimer, etc)

Although not every company has a legal counsel, you can always find some suitable statements that are placed at the bottom of your website based on your actual situation, they may not be very helpful, but in case of a dispute, these statements can reduce your troubles.

Job Vacancy and recruitment information

If you have been named the best employer, it is more effective to put recruitment and job vacancy information on your website than to professional recruitment media, people who can take the initiative to search for job opportunities on your website must have admired you for a long time. You should pay attention to these people.

Content for major customers and partners

You can open up a special area on the website for your VIP customers or partners to use. You can provide personalized content for different customers. This service experience is very pleasant for customers, one of my comsharp CMS customers has set up an order tracking system for major customers on his website. Each order of each customer is published on it, including the order date, product, and amount, shipping time, shipping information, copies of shipping documents, and payment information are clear at a glance. Every customer can log in with their own account to view the execution of all their orders. I have another comsharp CMS customer who is engaged in the export of craft gifts. Their products are for different markets. He provides different product catalog areas for customers in different markets. After the customer logs in, seeing only the product information related to them not only saves time, but also prevents competitors from stealing confidential information.

If you are a public company, you should publish the public information

Your shareholders, Board members, your share distribution, stock prices, financial reports, profits, dividends, and other materials must be transparent to listed companies, you need to publish the information that must be disclosed to shareholders to the website and update it at any time.

Blog, BBS, comments, and other dynamic content

Your website can also provide blogs, public discussion areas, employee communication areas, communication areas with customers, user reviews, and other content for team members, these dynamic content allows you to understand your needs and complaints at any time, so that you can improve your products and services in a timely manner.

 

This article is provided by comsharp CMS official site