[1017] "y theory" of Demand Analysis"

What is the process of "requirement analysis? What are the differences between the words "user requirements", "product requirements", and "product functions? Let's take a look.
Yourself

3 years ago



, I feel like I can talk about it again.

This process can be visualized as"
Y
", The process of" requirement analysis "is to go through the"
1->
2->
3
To convert "User Requirements" into "product functions ".

 

Y of Requirement Analysis

Several explanations of the graph:

"
Y

"The more the above, the more the solution, the more the background objective

. "
1-
"Most of the user requirements are represented by the user's solutions, which are often bad, but good"
3-
Product functions must be transformed from user needs, rather than just coming out of thin air. Therefore, "Listening to users does not listen to users" means that a more accurate statement is"Listen to the user, but do not follow the instructions
". At the same time, do not misunderstand "create demand". What you create is only a solution that meets user needs-product functions, not user needs.

1

->

2

By asking"
Why

", Gradually sum up,
2

->

3

By asking"
How

".

. Various auxiliary information, such as data, competing products, and industries, must be used in the process.

Set"
2-
Product requirements are traced back to
4-
The process of Maslow's needs is optional. It is painted as a dotted line, just for the completeness of this theory. If you are interested, every product requirement can always be found at Maslow's level. "
2-
How to choose the product requirements?At that level, as a product requirement, it depends on the company and product positioning.
In the following example.

Let's use the story of "buy an electric drill" on the rotten street. Suppose you are a product manager of the matchmaking Institute. Can you find opportunities? (Where is this ......)

James said, "I want to buy an electric drill ." This is the user's demand, and he thinks it's a solution.

At this time, if he is facing an ordinary sales person, he may sell the electric drill to him. For example
500
RMB. However, James met a product manager. The product manager will ask --

"Why ?"

"I want to make a hole in the wall ."

Some product managers stopped and said to James, you don't need to buy an electric drill. Here we provide the door-to-door drilling service,
50
Yuan, saving all of a sudden
90%
. At this point, the product needs to be punched out, and the function is the punched out service. If your company is positioned here, this is also good. However, if some companies do not provide such products, they will continue to ask.

"Why ?"

"I hung a picture on the wall ."

Well, another batch of product managers found the product requirements. He told James that we are a group company which also provides the painting selling service and can pack for on-site installation! You see,
50
The block is also saved, and new opportunities are explored-the need for painting. However, I am the product manager of a matchmaking agency, so I had to keep asking.

"Why ?"

"Because the room seems too empty, it looks uncomfortable ."

OK
The original product requirement is the home decoration service.
How
To specific product functions, such as adding a warm wall lamp, laying the carpet ...... However, James frowned. It seems wrong. It seems that there is still a problem in decorating the house.

"Why ?"

"Yes, I am
It
Migrant workers are too busy to find a girlfriend. They work late at night to go home. facing a big white wall, they feel miserable. They don't have a home. They don't feel warm enough ."

"
Bingo
"Why ?"

"You smile ......"

Okay, you don't know. You have a chance to buy an electric drill. User requirements,
Why
Where to stop, as a product demand, is completely dependent on your product positioning, and has nothing to do with the user. If we want to dig deeper, we will find that what James wants is actually on the third layer of Maslow's hierarchy of needs theory-"Social Communication (Love, emotion, sense of belonging )".

For convenience,
Y
"Can be simplified to"
V
", In order to return to verify whether the product function can meet the product requirements, we can
Why
Continue,
How
Come up and do"
V
", That is, to visualize this process as"
W
".

 

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