What are the most common problems that webmaster friends get in social media, forums, or email links every day? How do you use Google Analytics data correctly in your Web site? Because many webmasters although in Google Analytics (analysis) have an account for many years, Most of the time they are just used to check the amount of Web browsing and tracking the number of visitors involved. This is a wrong way, webmaster friends should be this powerful free web analytics tools to play the incisively and vividly, they can use it to learn more about their visitors to better serve their visitors.
1, set the target
This is a fairly straight forward process, but in the specific operation and use process, many people will ignore its existence, on your site after the installation of tracking code, you need to set goals. Setting goals for your site is the basis for web analytics, through goals and conversion rates, to achieve your ultimate business goals.
How do I set a valid goal? Start asking yourself, what is the purpose of your website? An E-commerce site, sales of tangible goods, or do some service-oriented content, according to different objectives set detection data. E-commerce sites, for example, enable e-business tracking and start checking your product conversion rates; visitors, who spend more than a minute on the site; readers, people visit your site at least two pages; Call for action, use event tracking to measure, call action, and this can also be used to measure the best performing ads. These goals will help you track conversion rates and get an understanding of what the Han wants traffic sources to send to your visitor conversions.
2. Use your Webmaster Tools account
Webmaster Tools is another free product from Google, it can help you to see the data about your site, such as your search queries and the number of impressions in the drum, crawl your site links and your Site Diagnostics report, you can check +1 metrics, you can analyze the performance of the site, or submit a sitemap to Google index, when I think what really interesting is that you can combine Google Webmaster tools with your Google Analytics account account and get new SEO report facts.
Once you do this, you will be able to see three new reports in your Google Analytics account query, landing page and geographic overview, they will help you to better understand your performance of the most outstanding search queries and landing pages, but use this data to determine:
(1) Low click rate when good keyword layout of the page. Once you know, you can change your page title and description to improve your own click-through.
(2) Landing pages, through good clicks but low keyword density pages, through the optimization process of the page, which will improve their rankings, these pages will be easy to run.
3, enable the speed of the Web site
Google Analytics (Analytics) feature lets you see your Web page load time, which will help you check which pages require your attention and make sure you look at speeding up your page loading time method. I believe many webmaster friends know that the speed of the Web page can significantly improve your visitors on your website speech, which is Google ranked one of the key elements. A good load speed can make your visitors happy, or you can increase your ranking.
With the browsing volume and bounce rate, you can see the average page load time, in the Analysis tool sample you can also see the number of visitors to each page of the site, in addition, if you click the "Performance" tab, you can check your page load process in different time period page bounce rate is how much, This will help guide the site to load the speed of change and optimization.
4. Enable Search in Site
This is a factual basis, and the site to use the search box visitors more can become the site conversion rate of customers, why does this happen because visitors search the site for content and the content or product services they need and their relevance, enabling site search to enable you to discover the exact keywords people use to search your product , so you can take this one step further and use them in your SEO to optimize your pages and drive more target traffic to your site.
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