12 does nuclear power let MediaTek detonate a nuclear war?

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It is undeniable that the rapid popularization of smart phones, and the rapid development of mobile Internet and the urgent needs of users have a direct relationship, but mobile phone manufacturers in the process of popularization can not be ignored. In particular, to promote the multi-core, with "multi-core" as a gimmick or upgrade the reasons for the user to continue to "hate", the important reason for the replacement of mobile phones.

But with the comprehensive "invasion" of multi-core Android smartphones, the performance surplus has become the main theme, handset manufacturers should pay more attention to the shape design, material selection, features, custom systems and so on. But it is clear that chip makers, who choke on handset makers, don't think so. According to the industry people @ cell phone Chip insider said, MediaTek is currently studying 8-core mobile phone chip solutions, the future is likely to upgrade to 10 or even 12 cores, and even this year release! What's the matter with MediaTek, why detonate the nth "nuclear war"?

12 cores? MediaTek or have to

We might as well start by looking at a set of data: MediaTek's sales revenue reached NT $213.06 billion in 2014, a new record. Meanwhile, the combined income reached NT $55.45 billion in the fourth quarter of 2014, down 3.5% from a year earlier. MediaTek's smartphone chip shipments reached 350 million in 2014, of which more than 30 million were 4G chips.

It seems that MediaTek is at its best, but will it still maintain such a high growth trend? Realistically speaking, in a good situation, MediaTek's crisis has been overshadowed. At present, MediaTek chips are basically only installed on the low-end Android smartphones, and most of them are domestic models. For international giants and high-end flagship models, MediaTek is eager to get out. While consumers are increasingly opting for lower-priced handsets, MediaTek has never been able to take on high-end models, and will undoubtedly lower its brand appeal.

And in the fourth quarter of 2014, MediaTek has shown a downturn, which may not be an accidental "mistake". With Qualcomm in the low-end market to introduce more cost-effective 64-bit chip-there are many domestic handset manufacturers on the thousand-dollar model, Intel continues to exert force, the mobile phone chip market will also usher in a more brutal competition. It is inevitable that prices will continue to be under discussion, and this is obviously going to be more stressful for MediaTek, which originally had a very low gross margin.

To solve these problems, MediaTek has to make a tough response. It is obviously a good choice to make a breakthrough in the multi-core aspect of what you are best at. On the one hand can enter the high-end market, establish a better brand image, seize more market share, on the other hand can also improve gross margin, grab more profits, is double benefit.

Disdain? Follow? A nuclear war or a detonation.

The launch of the 10-core or 12-core chip, MediaTek is "cool", but will inevitably lead to follow, approve, criticize, disdain, and even trigger a new round of "nuclear war." As early as August 2013, when MediaTek released the world's first 8-core chip, Qualcomm was cynical about it, claiming that "the pursuit of core numbers is foolish and meaningless". But then not long, Qualcomm quickly follow up, release 8 nuclear processor-after all, the multi-core to the consumer is still a deadly temptation.

But nearly 1.5 of the time past, the market situation has long been different. 8 nuclear chip has become the mainstream, the performance has been completely surplus, even Qualcomm 8 core Chip Dragon 810 to now has not solved the fever problem, it has to be postponed to the two quarter of the official listing. Is MediaTek rushing to mount a 10-or 12-core chip in order to crush its opponents on the number of cores?

And how will MediaTek solve the problem of dual-digit core chip heating and power consumption? It is important to know that multi-core is only meaningful for running points, but simply gathering up does not give the performance of 1+1=2 or >2. MediaTek may be able to detonate a "nuclear war" again, but the impact and impact will inevitably not be as expected.

Optimization must be the core of the empty talk is self-deception

It must be admitted that, in 2014, Android phones are still the rhythm of competing hardware. While professional insiders and consumers alike agree that running is not the only standard for defining a mobile phone's performance, running points are still a benchmark and support some handset makers.

On January 13, 2015, An released the 2014 global Android phone running rankings, on this list, Meizu MX4 defeated a number of flagship models, won the first. And it is the MediaTek MT6595 chip, not only to lead the current flagship model, and even with the new Qualcomm flagship Dragon 810 is not officially listed in the face of the "Run a crazy Demon", but also let MX4 pro speechless.

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But what if it's the first to win a global Android phone? According to the Meizu forum a number of "kerosene" reaction, MX4 operation is not sensitive, the phenomenon of lag occurs frequently. Even in the evaluation of many media, the price of only 999 yuan of the charm of the Blue Note fluency far more than MX4. This is undoubtedly a great irony for the domestic handset manufacturers who "run into Kings" and "only run the sub-theory".

Needless to say, for Android phones to get the perfect experience, multiple optimizations between chips, systems, and applications are essential. The core of empty talk is just self-deception, no real value. MediaTek may now be able to respond to a "nuclear war" with a 10 core or 12 core, but it will ultimately have to be implemented in the real sense of use. Consumers will not again, again to be confused by high-running points, once running points can not be called MediaTek's "weapons of mass destruction", where should it go? (New discoveries of science and Technology, Constantine/Wen)

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12 does nuclear power let MediaTek detonate a nuclear war?