12 major mistakes and suggestions in website construction

One of the misunderstandings is that they only focus on releasing corporate images and product information.
During the website construction process, many companies first thought of posting their products, business profiles, company promotions, and other information on their websites. At best, this approach is just a few bulletin boards, and it does not play the interactive function of the network. Most traditional industry operators are conservative, so most of the suggestions for active attacks will look forward to the future. In fact, website construction should be conducted from the network marketing perspective. In other words, whether the network can provide a channel for direct contact and communication between enterprises and consumers beyond the existing marketing channels, and provide another sales model opportunity for enterprises. Therefore, the marketing director should give priority to websites in traditional industries. The second angle is to consider from the perspective of management. For example, the company has many outlets or branches in the province, and whether the delivery of documents or resource allocation between various outlets can improve the business performance through the website.

Misunderstanding 2: Fill the page with pictures, Java programs, Flash, music, etc.
In fact, as far as the current speed of surfing the internet is concerned, if too many FLASH or FLAME images are added to the webpage, or too many images are attached, the transmission speed will inevitably be affected. This will affect the general lack of confidence among customers, it is easy because you don't have the patience to wait for the download to complete, and you choose to switch out in the middle. In this way, no one will see the beautiful web page! Based on our website construction experience, more and more customers choose practical websites rather than fancy websites. Because he has no patience to wait for the download time as long as the SHOCKWAVE program; another clean, well-organized Web page is easier to read, and the customer can find the information he wants in a short time, do not be disturbed by too much visual pollution. Therefore, enterprise websites do not require too many artists. Because they need to look at beautiful pictures, customers naturally have a suitable website, so they do not have to waste their download time and money.
If you are running your own online business, the most important task for your website is to sell your products or services. Anything else that is beyond this basic principle is junk.
If you do not agree with me, please check out any top 100 websites first. Take the most famous Yahoo on the Internet as an example. Have you ever heard of Java programs, plug-ins, or music on Yahoo's website? I don't need to explain much, do I?

Misunderstanding 3, not updated for a long time
If the information of a website is updated once a month, who will be interested in this website? Of course, data update and maintenance costs, because we are not creating an entry site or a professional website, and do not need to update every day; if we can update every week or every two weeks, specifying the update time or the next update time on the website will help you to know when you can access the Internet to obtain the latest information. In addition, the so-called "active" website also refers to the need to have a mechanism to interact with customers, such as the mailing list system, message board, or customer service system. Of course, all functions are not required. You must select an appropriate death mechanism for website positioning. In addition, you must promptly handle the customer's comments, so that the customer cannot lose confidence in the website!

Misunderstanding 4. What else do I have?
Many business bosses often say that you are looking at my competitor XXX's website to build a great site, with all its functions and beautiful web pages. Please help me create a more beautiful website to join him! This idea is really sad. The website is neither beautiful nor better than anyone else! The real key lies in what practical functions do you want your website to provide? As long as the website can meet the original design ideas, it can help enterprises shorten the job process time or improve work efficiency. This is a useful website. Especially if your own ideas change, whether your website is outsourced or self-built by the company's IT staff, there will be very little chance of success for this website if you meet such a boss.

Misunderstanding 5. Do not pay attention to the collection of feedback information and make corresponding adjustments based on feedback information
Some people often ignore the important aspect of website construction, that is, the future of the website is determined by the visitors of the website. It is always your top priority to make them satisfied. I have had such experience. At the initial stage of website construction, some readers often complained that the page had garbled characters and the Chinese character line had problems. Later, after research, they changed the page settings and basically solved this problem, in this way, our access traffic is upgraded to another level. It is particularly important that if we do not actively seek feedback from readers, we may never be aware of our mistakes. Therefore, you must pay attention to the feedback from visitors, because customers who want to purchase your products or services are among those visitors. Only by understanding their feelings can you succeed.

Misunderstanding 6. waste valuable time on useless work
For an internet marketing staff, the most valuable property is time. Sometimes time is more important than money. Time is a very limited resource, so you must prioritize. If you don't know what is important marketing activities and what is not, you are wasting valuable time.
Some people regard the search engine as a magic weapon, and even some people want to become famous overnight as long as they rank the top 10 search results in the search engine. This is just a myth. Don't waste your precious time on it.
One thing you should pay special attention to is to make your daily work as automated as possible, including fulfilling orders. To succeed online, you must spend most of your time in advertising and marketing.

7. Failure to efficiently manage emails
Email communication between you and customers and potential customers can make you succeed and fail. It is very important that you have the opportunity to communicate with them and impress them.
Every day, we receive business e-mails from people. Many emails are written like the work of a 10-year-old child: incorrect syntax, messy format, and difficult to read ...... Everyone will make mistakes. This is a perfect thing, but it is not an excuse for making mistakes. Install a good email software, learn how to use it, and ensure that your text is correct or incorrect. Don't forget, this is your first impression on others.

Misunderstanding 8. No good user email group has been set up
This is very important !!! If you haven't kept in touch with your customers and potential customers through an email group, you are actually throwing money into waste paper. People only buy things from people they know and trust, and show them that you are the best way to trust you. Maintaining an updated email group keeps you in touch with your audience. You can use it to send site update notifications or new product messages. You never have to worry that they will forget you, because your name or brand is always at the beginning. You can even sell advertisements. But don't forget the most important thing: You need to build people's trust in you and maintain a good user relationship.

Misunderstanding 9. using inappropriate advertising means will destroy your reputation
You may have heard that sending spam is a good way to do business online. However, this is a huge misunderstanding. If you have to practice it yourself, don't blame me for not warning you. If you can give an example of making money through spam, I can give you 10 examples of making more money through regular channels. You do not have to send unwanted spam. Similar to spam, an advertisement irrelevant to the topic is sent to a news discussion group or BBS. There are so many ways to do online advertising, why do we need to use those methods that are counterproductive? Without talking about ethics, this kind of behavior doesn't have any commercial feelings. As an online market engineer, your reputation is an important asset. Sending spam is the fastest way to destroy it. Do not use spam if you are considering a long term.

Misunderstanding 10. Forgetting marketing is the key to success
If you don't tell others, even if your product is the best in the world, you cannot sell it. Without advertisement, there will be no potential customers and no potential customers can be sold. This seems to be the most common sense, but it is also the most common misunderstanding. To succeed in business, you only need to do two things. First, you need to develop a profitable business model. Unless your products or services are proven to be valuable and your sales method may make you profitable, everything else is immature. Don't waste time on useless things. Testing is very important. When you establish a reliable business model, you should focus on promotion. If you can earn 10 yuan for each sales, you only need to find 0.1 million customers to earn 1 million yuan. Marketing is the blood of business.
　　
Mistakes 11. Make a fortune without hard work
This is not limited to the Internet field, and its danger is the same. Whether online or offline, it is easy to make money, but you have to pay for it. A successful business model cannot be formed overnight. It can be accomplished only after many nights. If someone says they want to teach you a way to make money without any effort, run it as soon as possible. The idea of getting rich quickly seems to be quite popular on the Internet. But the fact is that no ordinary person can do this. The result of following this scam is just a delay in real success. Come and accept the reality: there is no free lunch in the world! I can't figure out why the idea of making a fortune quickly is so common on the Internet, but I only know one thing, that is, there is no secret to making money on the Internet, as long as you work hard and make a little effort, almost anyone can succeed.

Misunderstanding 12. Do not understand the true power of the Internet
The Internet is a communication tool. You can use it to the maximum extent. It is the most convenient and cheapest way to convey business information to the target audience in history. You can use the power of the Internet to reach a large number of customers around the world. You can also provide customers with customer services that are unmatched by traditional methods. In addition, you can use the Internet to collect information, study competitors, and contact others. The Internet is a treasure of information resources, but you must know how to discover it. Learning to use search engines to find any information you need will lead to a leap in your productivity. This article is easy to say, and you need to learn and explore it in practice. Simply put, the Internet enables people to communicate more effectively. Doing business is dealing with people, and the Internet is just an excellent way to communicate with them. Don't hide behind it. As long as you are integrated into it, you will be able to feel the pulse of world changes.