12 Tips for Google AdWords ads

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This article will show you some tips for creating successful advertising content in Google AdWords keyword rankings ads. I've been testing Google's Pay-per-click ads with these methods for some time and the results have been very successful. These 12 tips can help you create a higher click rate in Google Keyword rankings and lower prices at the front. -As you are looking forward to!

1. Lock the right target group

Lock down your potential customer base by choosing a language and a country or region. For example, you can set up a potential client that only makes your ad appear in a particular country, such as a lot of French-speaking countries, but if your target client is only in Canada, you can screen out French-speaking countries other than Canada. In other words, French respondents are unable to "click" on your ad because it will not appear. This avoids the extra and unnecessary expenses that are brought to you by this part of the click.

2. Refine the keyword in the advertisement

with square brackets "[...]" Surround your keywords (words). For example: [Google][google AdWords] This way, your ad will appear in front of the user only if the keyword you type is exactly the same as the keyword (key phrase) you enclose in square brackets. In other words, if the search keyword contains other words, your ad will not appear in the search results. This effectively excludes visitors to your business and minimizes your advertising spending in the most significant way possible.

3. Test multiple ads at the same time

It is generally necessary to test 2 or more ads simultaneously. This test method is called A/b separation test in the printing industry. By comparing the ads to find a higher click rate, and then use it to replace the original advertising content. Repeat this process to get the most-clicked ad content.

4. Track the Return on investment (ROI) of each ad

While Google keeps track of the hits on each of its keyword ads, it does not track how many clicks actually translate into your return on investment (ROI). You can use a special tracking link for each ad to track the percentage of the ad's conversion investment. For example, you can add a member-tracking system link to each AD (affiliate tracking). This allows you to check that the money you invest in is not wasted, so you can make sure that every advertisement you put in will bring you a return on investment.

5. The advertisement should contain the target keyword

You should include specific target keywords in your advertising title and content. Google will highlight the keyword in the ad that matches the query. As we all know, when a query to browse the results of the query, he is actually looking for the key words to type. In this case, the Query keyword highlighted in bold can naturally attract the attention of the query. It is for this reason that ads that contain keywords tend to be more effective than those that do not contain keywords.

6. Emphasizing the benefits of products and services

In your advertisement you should provide one or more of the main benefits that your product or service can bring to your customers. For example: Make more money, stay young, lose weight, be healthier, live happier, and so on.

7. The advertisement should contain words that can catch attention

In the title of the advertisement, it should be provided with words that can catch the attention of the inquiring person. such as "Free", "new" and so on. But make sure you don't violate Google's keyword editing guidelines. For example: If you use "free", then the page you are directly linked to the ads must have a corresponding free product or service, if the "new", then you can not launch a product or service more than half a year. And if your business or third party tests find that you can't have a guarantee, you can't include relevant or subjective words in your ad, such as "best", "cheapest", "Top", "first", and so on.

8. Use language that stimulates customer sentiment and desire to purchase

In advertising, you should use words that impress and call for action to achieve the goal of stimulating customer sentiment (sensational) and buying desires. Words such as "free", "cheap", "special Offers", "Timed delivery", "tricks", "know-how", "enhanced", "free shipping", etc. all belong to the language that impresses people. The words "buy now--cheap half", "free beta-Download Now", "Today's last day" are the wording of the call for action. In your advertisement you should clearly show where your product or service is, or what is different. Also make sure that the words that describe your product or service are accurate and appropriate. Google will remove words from your ads that don't match the name of the product or service you offer.

9. Product marketing should have a unique selling point proposition (USP)

Rosser Reeves presents the core concept of the product, also known as the core selling point (that is, the unique selling proposition, referred to as USP, that is, special selling point proposition/sales proposition). USP is the external manifestation of the core value of the product and the most important product information that is passed on to the consumer. Rosser Reeves argues that when making an advertisement, it is most important to discover that its USP, i.e. (1) must contain specific commodity benefits, (2) be unique, unique, innovative and relevant to sales. When the same kind of products in the quality of a tie, the key to the outcome of the focus on the consumer of trademarks and even the enterprise itself impression. Thus, finding USP Products has an immeasurable pull effect on product diffusion, branding or sales.

10. Link the advertisement to The associated landing page (Landing page)

First let's take a look at what a landing page is. Landing pages are set up to enable online consumers to access messages faster and more smoothly. The simplest definition of landing pages is "the page that the customer is brought in after the dot ad", the first page of the customer's visit.

11. Remove too common words from your ads

For example, a, in, on, it, of, etc, these words are not necessary. As long as the words are not absolutely necessary, you can take them out of your advertisement to ensure that each word in the advertisement has a considerable amount of gold.

12. Stop anyone seeking a free service or product to click on your ad

You can add the price of a product or service at the end of the ad, and in this way you can avoid people who are looking for a free service or product on the Internet to click on your ad to increase unnecessary advertising overhead. This will not only increase the overall conversion rate of your potential customers, but also reduce the average customer acquisition cost. This may have some impact on your ad clicks, but there's no need to worry about that. Because your goal is not every visitor on the Internet, but your potential real customer. And often those who look for free resources from the Internet can never be your real customers. Conclusion: Keep in mind that advertising is a series of tests that never stop. Keep track of your ads and constantly test for different keywords and advertising content. Improve and improve the conversion ratio of your potential customers by comparing different versions of content, thereby reducing your customer's cost of acquisition.

It is really possible to choose the Google keyword ranking ad system to launch your ad. While advertising on Google may not be as overture as visitors, Google's pay-per-click fees are correspondingly lower. As long as you have mastered the art of advertising in Google, you will be able to outsmart the competitors who have outbid you on the overture at a relatively low price.

Top Tips to writing effective Google AdWords Select Ads
The author: Michael Wong is a senior SEO expert who has created a lot of books on search engines. Mike is also the editor of Mike's marketing strategy, which can be said to be the leader in online marketing strategies.

Compiling: Karen