12 tips for successfully creating Google keyword ads

This article will show you some tips on successfully created ad content in Google AdWords Select. I have been using these methods to test Google's pay-as-you-go ad service for some time and the results are very successful. These 12 tips can help you create a high click rate in Google keyword ranking ads and rank them at a lower price. --- As you expected!
1. Lock the correct target group
Select a language and a country or region to lock your potential customer base. For example, you can set your advertisement to appear only to potential customers in a specific country. For example, there are many French-speaking countries, but if your target customers are only in Canada, then you can block other French-speaking countries except Canada. In other words, the query in France cannot "click" your advertisement because it will not appear. This avoids extra and unnecessary expenses caused by these clicks.
2. Extract keywords from advertisements
Enclose your keywords in square brackets. For example, [Google] [Google AdWords]. In this way, only when the keyword typed by the queryer exactly matches the keyword enclosed in square brackets (key phrase, your advertisement will appear in front of the user. In other words, if the search keyword contains other words, your advertisement will not appear in the search results. This effectively removes irrelevant visitors to your business and minimizes your advertising spending.
3. Test multiple advertisements at the same time
Generally, you need to test two or more advertisements at the same time. This test method is called A/B separation test in the printing industry. Find the advertisement with a higher click rate and use it to replace the original ad content. Repeat this process to obtain the ad content with the highest click rate.
4. Track the ROI of each advertisement)
Although Google will track the click rate of each keyword advertisement on it, it will not track how many clicks actually turn into your ROI ). You can use a special tracking link for each advertisement to track the conversion investment ratio of the advertisement. For example, you can add an affiliate tracking system link to each advertisement ). In this way, you can check that the money you invest has not been squandered, so as to ensure that each advertisement will bring you a return on investment.
5. The advertisement should contain the target keyword
Your ad title and content should contain specific target keywords. Google will bold out the keywords matching the query in the advertisement. As we all know, when a queryer browses the query results, he is actually looking for the key words he typed. In this case, the keyword highlighted in bold can naturally attract the attention of the queryer. For this reason, advertisements containing keywords tend to have better results than those without keywords.