13th Class assignments (strategic management, business process management and reorganization, and knowledge management)

First, strategic management

1.What are the characteristics of enterprise strategy?

Global, long-term, resistance, programmatic.

2.What are the characteristics of enterprise strategic decision-making?

1) The object of decision making is complex.

2) The problems faced are often unexpected and unpredictable.

3) The nature of decision-making directly relates to the future of enterprises.

4) Evaluation difficulties, difficult to standardize.

3. What are the three steps of strategic management? (remember)

Strategic development, strategic implementation, strategic assessment.

4, the organization of the Organization to include the philosophy and organization purposes, please write down the definition of 2.

Organizational philosophy: The values, beliefs, and codes of conduct established by an organization for the way in which it manages its activities.

Purpose of organization: activities that specify the organization to perform or intend to perform, and the type of organization present or expected.

5, to determine the purpose of an organization, what to do first? (remember)

Start by identifying its existing and potential customers.

6, what is the long-term goal, what is short-term goal?

Long-term objective: to provide for the Organization to carry out its desired outcome, which is usually beyond the organization's current fiscal year.

Short-term goals: the goal of implementation, whose time frame is within a year, is the long-term goal that managers use to achieve the organization.

7. What are the five steps of strategy formulation? (remember)

Strategic analysis, strategic grooming, strategic selection, strategic evaluation, strategic matching.

8.What are the external analyses in the strategic analysis?

Macro trend analysis, industry analysis, external factor evaluation matrix.

9.What are the macro trend analysis? Please list the names and briefly describe them.

PEST Analysis: Refers to the macro-environment analysis,P is the politics,E is the economy,S is society and culture,T is the technology.

SCP Analysis:S is the market structure,C is the market behavior,P is the market performance.

What does industry analysis include?

Concentration analysis, value chain analysis, structural analysis: five-force model.

One, five forces model that the competition in the industry includes which five basic competitive power? (remember) (can see figure 20.1 Five-force model )

Potential new entrants to the industry, competition for alternatives, buyer bargaining power, vendor bargaining power, competition among existing competitors.

What are the internal analyses in strategic analysis? Please list the names and briefly describe them.

Competitive Posture Matrix ( CPM), resource and capability analysis, and internal factor evaluation matrix.

(1) Competitive Posture matrix (CPM):the CPM matrix is used to identify the specific strengths and weaknesses of our major competitors and our strategic position, these major competitors.

(2) resources and Capacity analysis: The competitive elements according to the importance of the degree of enterprise ownership and comprehensive analysis, in order to reveal the real competitive strength of enterprises.

(3) internal factor evaluation matrix: the results of analyzing and evaluating the advantages and disadvantages of internal factors in enterprises are shown in matrix form.

analysis of the internal and external environment in strategic analysis SWOT , so strategy, WO strategy, ST strategy,WT strategic countermeasures are what? (remember)

So: Giving advantages and taking advantage of opportunities

WO: Exploiting opportunities and overcoming weaknesses

ST: Leveraging advantage to avoid threats

WT: Reduce weaknesses and avoid threats

What are the three levels of strategy?

Corporate strategy, business strategy, functional strategy.

The comprehensive strategy has the strengthening type, the defensive type, the expansion type, each includes what?

Strengthen the strategy: market penetration, market development, product development.

Defensive strategy: Harvesting, joint ventures, stripping, liquidation.

Expansion strategy: integration and diversification, integration includes forward integration, backward integration, horizontal integration, diversification includes concentrated diversification and mixed diversification.

What is the meaning of different, centralized and low-cost strategies for competitive strategy?

Differentiation strategy: Refers to the provision of differentiated products or services to meet the special needs of customers, the formation of a competitive advantage strategy.

A centralized strategy: the focus of a business strategy on a particular target market, providing special services or products for a specific region or specific purchaser group.

Low cost strategy: refers to provide customers with lower prices of products or services.

Tounderstand the strategic position and earthquake evaluation diagram of 20.8, please answer the left CA, right-repeatedly is, above FS, what does thefollowing ES mean?

CA: Competitive Advantage is: Industry Advantage

FS: Financial advantage ES: environmental stability

Understanding the figure 20.9 big Strategic matrix, please answer the horizontal axis, ordinate, four directions meaning.

Horizontal axis: Weak competitive position to strong competitive position.

Ordinate: Market growth is slow to market growth rapidly.

Understanding Figure 20.10 Boston Matrix, for stars, Taurus, skinny Dog, problem business, please explain their meaning (remember four names, and understand the content)

Star Business: The market leader in the fast-growing market is often profitable and is the company's future cash cow business.

Now Taurus business: Cash cow business can bring a lot of financial resources to enterprises

Problem business: Refers to the high market growth rate, low market share of the company's business

Thin dog business: business with slow market growth and low company share

please point out the development, maintenance, harvest, give up, respectively, what business to apply? (remember)

Development: Applicable to problem business.

Maintenance: Applicable to cash cow business.

Harvest: Applicable to problem business, thin dog business.

Abandonment: Applicable to problem business, thin dog business.

the role of corporate strategic planning?

(1) The strategic plan is the basis of the senior Manager's command.

(2) Strategic planning is a means of dealing with uncertainties.

(3) strategic planning is a way to reduce waste and improve efficiency.

(4) The strategic plan is the basis for managers to control.

What is the real key factor in choosing an organizational structure from the perspective of strategy and organizational adaptation?

The senior management of the Enterprise understands and grasps the pioneering problems, engineering technical problems and administrative problems.

What are thefour categories of strategic organization types? The applicable conditions or characteristics of each individual. (remember)

Defensive type: Try to establish a stable business environment, produce limited products, occupy a part of the potential market, suitable for more stable industries.

Pioneering: The basic principle of compliance is flexibility, more suitable for dynamic environment, its ability is mainly reflected in the search and development of new products and market opportunities

Analytic type: Between defensive and pioneering, trying to get profit with minimal risk and maximum opportunity.

REACTIVE type: Suitable for business monopoly or highly operated industry

II. Business Process Management and reorganization

1. What are the 6 elementsof a process ?

Input resource, activity, activity interaction (i.e. structure), output, customer, value.

2.what is the definition of business process management? What is the difference between BPM and BPR?

Business Process Management ( BPM), Business process reengineering (BPR)

Business Process Management (BPO) is a systematic approach centered on standardized, end-to-end business process excellence to continuously improve organizational business performance.

BPM does not require a reorganization process, andBPR is a process that needs to be reorganized.

3.what is the core of process management? What is the essence?

The core of process management is the process. The essence is to construct superior business processes.

4. What are thefour steps involved in good business process management? (Note: Similar to PDCA)

Process design, process execution, process evaluation, process improvement.

5.What are the analysis and design methods of the process? (Answer six small headings)

Process analysis and Design methods are:

(1) Value chain analysis method

(2)ABC Cost method

(3) process modeling and simulation

(4) Modeling method of business process analysis based on Unified Modeling Language

(5) Brainstorming method and Delphi method

(6) Benchmark targeting method

6. What is the main problem of BPR? (remember)

the first problem of BPR is to unify the understanding and make the whole staff to reach the consensus of implementing BPR .

7, The implementation of BPR will cause a variety of enterprises, multi-level changes, mainly including which three aspects?

(1) The change of corporate culture and concept

(2) changes in business processes

(3) changes in organization and management

8, multi-layer BPR implementation of the structure of the implementation of BPR decomposition three levels, including the concept of reconstruction layer, what and what?

Process reconstruction layer, organization reconstruction layer.

Third, knowledge management

1, for the project management organization, what is knowledge?

For the project management organization, the knowledge is the project management organization has the design development results, various patents, the non-patented technology, the design development ability, the project member grasps the skill and so on intelligence resources.

2.what is the definition of knowledge management? What are the four areas involved in knowledge management? (remember)

Knowledge Management: The process of creating, acquiring, and using knowledge in order to enhance the performance of an organization.

Knowledge management involves:

(1) top-down monitoring and promotion of knowledge-related activities;

(2) creation and maintenance of knowledge infrastructures;

(3) updating the organization and transforming knowledge assets;

(4) Use of knowledge to improve value.

3.What are the five steps of explicit knowledge management?

(1) explicit knowledge acquisition

(2) explicit knowledge filtering

(3) explicit knowledge Organization

(4) explicit knowledge dissemination

(5) Application of explicit knowledge

4.What are the methods of sharing tacit knowledge? (remember)

(1) Coding (2) face -to (3) staff rotation (4) network

5. What are the five levels ofthe value level pyramid of intellectual resources, and what are the differences from low to high? Among them, which 2 is the initial, which 3 is the offensive strategy?

The value level pyramid of intellectual resources is from low to High: defense, cost control, profit center, integration, foresight.

Defense and cost control are initial; profit centers, integrations, and foresight are offensive strategies.

6.What is the core of e-commerce? What are the four streams that make up e-commerce? Which is the most basic?

The core of e-commerce is data information;

The four kinds of flows that constitute e-commerce are: information flow, logistics, capital flow and quotient flow.

The most basic is the information flow.

13th Class assignments (strategic management, business process management and reorganization, and knowledge management)