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First, strategic management
1. What are the characteristics of enterprise strategy?
(2). Long-term nature
2. What are the characteristics of enterprise strategic decision-making?
(1). The object of decision-making is complex, it is difficult to grasp its structure, and there is no precedent, and there is no experience in its treatment.
(2). The problems faced are often abrupt and unpredictable. Relies on a little information from the outside about how the future changes.
(3). The nature of decision-making directly concerns the future of the enterprise.
(4). Evaluation is difficult and difficult to standardize.
3. What are the three steps of strategic management? Remember
Strategic management is divided into three steps: Strategy formulation, strategy implementation and strategic evaluation.
4, the organization of the Organization to include the philosophy and organization purposes, please write down the definition of 2.
(1). The so-called organizational philosophy refers to the values, beliefs and codes of conduct established by an organization for the way in which it manages its activities.
(2). The so-called organizational purpose refers to the activities that require the Organization to perform or intend to carry out, as well as the types of organizations present or expected.
5, to determine the purpose of an organization, what to do first? Remember
To determine the purpose of an organization, you must first identify its existing and potential customers.
6, what is the long-term goal, what is short-term goal?
(1). Long-term objectives provide for the results expected of the organization in carrying out its mission, which is usually beyond the organization's current accounting age. Long-term goals cannot be vague and abstract, it is a specific, concrete and measurable outcome, and if the organization is to succeed in fulfilling its mission, these results must be achieved.
(2). The short-term goal is to implement the goal, which is often within 1 years, and is used by managers to achieve the organization's long-term goals. Short-term goals should be derived from in-depth evaluations of long-term objectives, which should be prioritized in accordance with the objectives. Once the order is determined, short-term goals can be established to achieve long-term goals.
7. What are the five steps of strategy formulation? Remember
The strategy can be developed through the five Steps of strategic analysis, strategy combing, strategic selection, strategic evaluation and strategy matching.
8. What are the external analyses in the strategic analysis?
The external analysis in strategic analysis includes
(1). Macro Trend Analysis
(2). Industry Analysis
(3). external factor Evaluation Matrix (EFE)
9. What are the macro trend analysis? Please list the names and briefly describe them.
Macro Trend analysis includes
(1). Pest Analysis--p is political (political), E is economic (economic), S is social and cultural (social and cultural), T is technology (technological)
(2). SCP Analysis--s is the market structure (markets Structure), C is the market behavior (markets Conduct), p is the market performance (markets performance).
10. What are the industry analysis?
Industry Analysis includes
(1). Concentration analysis
(2). Value chain analysis
(3). Structural analysis: five-force model.
11. The five-force model believes that the competition in the industry includes five basic competitive forces. (note) (see Figure 20.1, the five-force model)
The five basic forces included in the industry are:
(1). Potential industry newcomers
(2). Competition for alternative products
(3). Buyer's bargaining power
(4). Supplier Bargaining Power
(5). Competition between existing competition
12. What are the internal analyses in strategic analysis? Please list the names and briefly describe them.
(1). Competitive Posture Matrix (CPM), CPM Matrix is used to identify the specific strengths and weaknesses of our major competitors and their strategic position relative to our key competitors.
(2). Resources and capacity analysis, enterprise resources and capacity analysis will be the competitive elements in terms of importance and the degree of enterprise ownership comprehensive analysis to reveal the real competitive strength of enterprises.
(3). Internal factor Evaluation Matrix (IFE), the results of analyzing and evaluating the advantages and disadvantages of internal factors in enterprises are expressed in matrix form, and the internal Factor Evaluation matrix (Internal Factor Evaluation Matrix IFE) is formed.
13. Analysis of internal and external environment in strategic analysis SWOT, so strategy, WO strategy, ST Strategy, WT Strategic countermeasures are what? Remember
(1). So strategy: give advantages and take advantage of opportunities.
(2). WO strategy: Take advantage of opportunities to overcome weaknesses.
(3). St Strategy: Leverage the advantages to avoid threats.
(4). WT strategy: Reduce weaknesses and avoid threats.
14. What are the three levels of the strategy?
Strategies include corporate strategy, business strategy and functional strategy.
15, the comprehensive strategy has the strengthening type, the defensive type, the expansion type, respectively includes what?
(1). Strengthening strategy including market penetration, market development and product development three kinds
(2). Defensive strategies include harvesting, joint ventures, divestitures and liquidation
(3). The strategy of Wild warfare includes integration and diversification, and integration includes three kinds: forward integration, backward integration and horizontal integration.
16, the competitive strategy is differentiated, centralized, low-cost strategy, what is the meaning of each?
(1). Differentiation strategy is a strategy to provide a competitive advantage with many different products and services to meet the special requirements of customers.
(2). A centralized strategy is to focus the business strategy on a specific target market, providing special products or services to specific regions or specific purchaser groups.
(3). The low cost strategy is to obtain a relatively low cost than the competitor, rather than to obtain an absolute low cost, providing the purchaser with features and services to enhance the competitiveness of the product.
17. Understand figure 20.8 strategic position and earthquake evaluation diagram, please answer the left CA, right is, above FS, what does the following es mean?
The left CA is a competitive advantage, the right is the industry advantage, above FS financial advantage, below ES is environmental stability
Evaluation of financial Advantages: best: +6
Evaluation of competitive Advantage: good: 2
Assessment of environmental Stability: General: 3
Evaluation of industrial superiority: good: +5
Conclusion: Financial institutions should adopt an enterprising strategy.
18, understand the figure 20.9 large strategic matrix, please answer the horizontal axis, ordinate, the meaning of four directions.
Strong competitive position on the right, weak competitive position on the left, the above market growth is rapid, the following market growth is slow
Quadrant I:①. Market development ②. Product penetration ③. Product development ④. Forward integration ⑤. Integrated ⑥. Horizontal integration ⑦. Centralized diversified management
Quadrant Ii:①-Market development ②-Product penetration ③-product development ④-Horizontal integration ⑤. Stripping ⑥. List of Completion
Quadrant Iii:①. Contraction ②. Centralized diversified management ③. Multi-lateral operation ④. Mixed diversified operation ⑤. Stripping ⑥. Completion liquidation
Quadrant Iv:①. Centralized diversified management ②. Multi-lateral operation ③. Mixed diversified Operation ④. Joint ventures
19, understand the figure 20.10 Boston matrix, for stars, Taurus, skinny Dog, problem business, please explain their meaning (remember four names, and understand the content)
Problem business-refers to the high market growth rate, low market share of the company's business
Star Business--if the problem business succeeds, it becomes a star business
Now Taurus Business-when the market's annual growth rate drops below 10%, if it holds a larger market share, the front of the obvious business is a cash cow business.
Thin dog business-refers to the market growth rate earside, market share is also low of the company's business.
20, please point out the development, maintenance, harvest, give up, respectively, what business to apply? Remember
Development-Applicable to problem business
Maintenance – for a strong cash cow business
Harvest-for ailing cash cow business, also for problem business and lean dog business
Give up--for the thin dog business and the problem business
21. What is the role of corporate strategic planning?
(1). The strategic plan is the basis of the senior manager's command
(2). Strategic planning is a means of dealing with uncertainties
(3). Strategic planning is a way to reduce waste and improve efficiency
(4). Strategic planning is the basis for managers to control
22, from the perspective of strategic and organizational adaptation, what is the real key factor in choosing an organizational structure?
The understanding and grasping of the high-level management personnel to the pioneering problem, engineering technical problem, administration problem
23. What are the four types of strategic organization? The applicable conditions or characteristics of each individual. Remember
Defensive type: Try to establish a stable business environment, produce limited products, occupy a part of the potential market, suitable for more stable industries.
Pioneering: The basic principle of compliance is flexibility, more suitable for dynamic environment, its ability is mainly reflected in the search and development of new products and market opportunities
Analytic type: Between defensive and pioneering, trying to get profit with minimal risk and maximum opportunity.
REACTIVE type: Suitable for business monopoly or highly operated industry
II. Business Process Management and reorganization
1. What are the 6 elements of a process?
The 6 elements of the process are: ① input resource, ② activity, interaction of ③ activity (i.e. structure), ④ output, ⑤ customer, ⑥ value.
2. What is the definition of business process management? What is the difference between BPM and BPR?
Business Process Management (MANAGEMENT,BPM) is a low-systematization approach centered on standardized, end-to-end business processes, with the aim of continuously improving organizational business performance.
The difference between BPM and BPR is that BPM does not need to be reorganized, whereas BPR requires reorganization.
3. What is the core of process management? What is the essence?
The core of process management is the process, and the essence of process management is to construct excellent business processes.
4. What are the four steps involved in good business process management? (Note: similar to PDCA)
The steps for good business process management include process design, process execution, process evaluation, and process improvement in four steps.
5. What are the analysis and design methods of the process? (Answer six small headings)
(1). The Value chain analysis method
(2). ABC Cost method
(3). Process Modeling and simulation
(4). Modeling method of business process analysis based on Unified Modeling Language (UML)
(5). Brainstorming Method and Delphi method
(6). Benchmark Aiming method
6. What is the main problem of BPR? Remember
The first issue of BRP Unified Understanding, the use of full staff to implement the BPR can achieve consensus.
7, the implementation of BPR will cause a variety of enterprises, multi-level changes, mainly including which three aspects?
(1). Changes in corporate culture and concepts
(2). Changes in business processes
(3). Changes in organization and management
8, multi-layer BPR implementation of the structure of the implementation of BPR decomposition three levels, including the concept of reconstruction layer, what and what?
Multi-layer BPR implementation structure will decompose the implementation of BPR into three levels, including concept reconstruction layer, process reconstruction layer and organization reconstruction layer.
Third, knowledge management
1, for the project management organization, what is knowledge?
For the project management organization, knowledge is the intellectual resources of the design and development results, various patents, non-patented technology, design and development ability, and the skills of the project members.
2. What is the definition of knowledge management? What are the four areas involved in knowledge management? Remember
The definition of knowledge management refers to the process of creating, acquiring and using knowledge in order to enhance the performance of the organization.
The knowledge management mainly involves four aspects:
①. Monitoring and promoting knowledge-related activities from top to bottom.
②. Creation and maintenance of knowledge infrastructures.
③. Update organization and conversion knowledge assets.
④. Use knowledge to increase its value.
3. What are the five steps of explicit knowledge management?
①. Explicit Knowledge acquisition
②. Explicit Knowledge filtering
③. Explicit Knowledge Organization
④. Explicit knowledge dissemination
⑤. Explicit Knowledge Application
4. What are the methods of sharing tacit knowledge? Remember
The sharing method of tacit knowledge
(2). In-person communication
(3). Staff rotation
5. What are the five levels of the value level pyramid of intellectual resources, and what are the differences from low to high? Among them, which 2 is the initial, which 3 is the offensive strategy?
The level of value of intellectual resources pyramid from low to High includes defense, cost control, profit center, integration, foresight.
"Defense" and "cost control" are initial, "Profit center", "Integration" and "vision" are offensive strategies.
6. What is the core of e-commerce? What are the four streams that make up e-commerce? Which is the most basic?
The core problem of e-commerce is "data information".
The four kinds of flows that constitute e-commerce include information flow, capital flow, quotient flow and logistics.
The most basic is the information flow.
This article from "11139618" blog, declined reprint!
13th session of the Trainer Training (strategic management + Business process management + knowledge management)
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