2 months of compilation and design, #用研方法传遍中国 # will be over today, after careful carding and summary,@ Baidu business ued User Research engineers will be the user research work in the classic method one by one summed up, with you to share the discussion, thanks to our Weibo interactive students , but also welcome more students interested in the user experience to join the discussion, we work together to progress together!
1 , "Eye Movement & EEG Research" will be the eye tracker and EEG equipment online synchronization, you can know how users look, as well as psychological activities at that time.
2 . "Usability testing" want to know what tests are available? What is the purpose & role of usability testing? What are the applicable scenarios? How many people are required to test?
3, "signal-to-noise ratio principle" How to clearly present information for users? How to reduce the information noise, highlight the beautiful theme? Correctly identify information noise, effectively reduce noise and deliver a refreshing user experience!
4 , "focus Group" focus Group is God Horse? When to use the focus group? What are the strengths and weaknesses of the focus group?
5 , "card classification" card sorting is used to classify information blocks of a common user research method, from the classification can be divided into open and closed card classification. Are you curious about the usage scenarios for card classification, how to use the results?
6 , "four elements of situational investigation" scenario survey is a common user research method, in the use of this method need to pay attention to what? What is the role of four elements in situational surveys (situational context, collaboration, interpretation, and focus) in situational investigation?
7 , "in-depth interview" several points of depth interview: 1, in-depth communication, revealing the potential nature of the problem. 2, targeted problem-solving: detailed, private, complex and professional. 3, in-depth interview skills.
8 , "block principle" how to make users understand information more easily? How to reduce the user's information load? Understand the block principle and communicate the information to the user reasonably.
9 , " 2-8 principle" want to make your design more elegant? Want to draw more attention to the user?
The "paper prototype" paper prototype is a low-fidelity prototype design method, which is presented to the user in the form of paper visualization. Suitable for testing objects: Basic functions, interactive framework, information frame & visual design. Take a look at the scope and benefits of a paper prototype ~
One , "Questionnaire " questionnaire method in the use of research work is very high frequency, to do a standardized, quantitative, efficient questionnaire can not be simple oh ~ together to see the design questionnaire need to pay attention to what problems ~
" heuristic assessment" can everyone be a reviewer? Double Expert "is the concept of God horse?" Let's watch the principles and procedures of heuristic evaluation.
the "metaphor lure technology" combines the language of pictures with the language of words, extracts the constructs of the respondents, and joins the relationship between them to depict the mental pattern map. A study of high accuracy is worth grasping. Take a look at the use of scenes and procedures.
"Participatory design" invites users to participate in the product design and decision-making process, with the design and research staff to complete the product design. To do the user's intimate person bar ~
Welcome to discuss together
Methods serve the purpose, according to the different research subjects, we need not only choose different research methods, but also need to optimize all kinds of classical methods according to the particularity of the subject, and form a more suitable method which unifies the above 14 classical methods to get more accurate research results. How to use these classical methods, so that they most adapt to the current research goals, it is with the researchers to face the test, but also need to innovate and progress from communication and communication, welcome everyone and @ Baidu Business ued together, we work together to enhance the user experience!
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14 Classical methods in user research work