15 important experiences of website Optimization

1. ultra-long page download time

If the page download time exceeds 30 seconds, it is difficult for users to like your website.

2. unlimited use of flash and Images

It is undeniable that appropriate use of some images and flash can increase the vividness of the website and increase the visual impact. However, unrestricted use of flash and images can cause huge page files, occupying the CPU resources of viewers, and is not conducive to page updates and search engines crawling websites.

3. The website page is too long.

How many views do you think are interested in looking at the bottom of your webpage? Do not use your own metaphor, because more than 99% of the talents just learned to access the Internet.

An article by Wang jianshuoArticle"In the 1995 Internet user survey conducted by jakobneilson, only 1994 of users in the United States dragged the scroll bar on the right of the browser in 10%, while the vast majority of users, 90% of users, open a website and only view the content displayed on the first screen, so that you can see all the content without scrolling down. "

Now there are quite a few people in China.

On the homepage of a website, only 10% of the people who can see the content on the third screen can easily lead to visual fatigue of viewers, what's more, most viewers are likely to be attracted to other pages by the content of the first two screens.

4. unfriendly navigation

Unfriendly navigation is the most influential to user operations, so it is not easy to remember to find the content you think of. When a user comes to a page, he does not know how to return to the previous page, I don't know which topic the current page belongs to. Such a website may not be used again once a user arrives.

5. Expired Information

If you do not update the information for a long time, it is easy for viewers to feel disgusted, and your brand image on this website will be greatly compromised.

6. Dead connection or connection Error

This is the most basic error, but there are still some such errors, such as Sina.

7. Isolated pages

The user does not know how to return to the home page. This often occurs on the Information prompt page or content investigation result page.

8. No visual differences between pages

There is no visual difference between pages. The page design is very "flat" and lacks "sense of attention". What lacks visual impact and highlights, or what highlights visual impact, is not the main content of the website, this is the easiest mistake for inexperienced designers to make when designing large websites.

How much do you think a visitor will remember by presenting a large amount of information in front of him? The page design should attract and guide viewers to view the content or products you want to promote. Of course, the design level of the webpage "sense of excitement" is not simply implemented by some high-purity colors, based on the comprehensive consideration of the page environment and surrounding elements, it is like drawing a white dot on a blackboard, but it is hard to see clearly if you draw a white dot on a whiteboard.

9. There is no standard form of link connection

Currently, many people who are new to the website only think that texts with lower lines are links. The website must have a unified and standard link representation, which is different from non-connected text, and allows the viewer to easily recognize connected text.

If you want to mark "click an image to see the big image" under the image, you must add the "Alt" attribute to the image.

"More" should be written in Chinese. It is best not to use "more" or punctuation.

10. use new technologies too much

The so-called new technology is a technology that only a few people have mastered. Although it may have a good visual effect and powerful functions, the excessive use of new technologies means that you are ready to discard 99% of users.

11. Lack of interactive content

Lack of interaction content and participation of netizens. It cannot allow netizens to express their emotions and thoughts. It is doomed that this website is only a dead website.

12. complex file directories and file names

Complex file directories and file names, do not use the search engine to pick up pages, and it is not conducive to the memory of the browser. Almost 100% of users use the IE cache when entering the website. directories and files are too complex and placed in the place where the IE cache is very low. Of course, you have a lower chance of being accessed for the second time.

Do not use favorites. Do you think more than half of the users will use favorites? In addition, it is not easy to find a website in the favorites folder for people like me who have too many favorites.

13. Framework

It is not recommended to use the framework. Why not, because the search referral does not like it. In the Google advertising planCodeThey are all independent.

14. Malicious plug-ins, malicious pop-up window

15. Do not use "_ blank" too much on the page"

Too many new pop-up windows occupy a lot of computer resources and affect the browsing speed of viewers.

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