Craig Grannell visited the industry's elite on the 2012 trends in web design and development.
2012 seems destined to be an interesting year. The economic downturn continues to hit the industry extensively, with no end in sight. The government is trying to censor the internet, denying the basic rights of citizens and propping up crumbling media companies.
For web design and development, 2012 is still a relatively confusing year. We are in a lot of small contradictions: mobile greed to occupy market share; Native apps threaten the open Internet; toll walls block ever-free information; conflict between cooperation and fragmentation; Retro (skeuomorphism) Interaction Patterns Challenge innovative design patterns.
It's hard to predict what will happen in the future, but some designers, development engineers and industry gurus have come up with their own ideas. Here are some of their guesses about 2012, and you're more likely to be successful.
1. Progressive Enhancement (progressive enhancement)
Jeffrey Zeldman, founder of Happy Cog, said that the explosion of mobile web and the Web browsing of WebKit smartphones beyond traditional desktops have made it even more stubborn for skeptics to adopt progressive enhancements, HTML5, CSS3, and other aspects of web-based design. He also noted that IE's support for web standards is getting better, and it is a further indication that people can't wait to embrace the new world.
2. Responsive design (responsive)
In addition, Zeldman that we are experiencing the "torture of the web standards," but in the hardware field, there are now a lot of devices, with different performance--it's a hassle to develop a separate interface for them. Because of this, he expects responsive design to play a big role in 2012, bridging the bridges between different platforms.
Clearleft founder Andy Budd that this could be a way for radical publishers to use the ipad to capture Apple's toll wall, and that by the end of 2012, a trickle of responsive web sites would turn into a gurgling river. "It's like web standards are starting to move again," he said. "But flat Frog's user experience strategist, Jo Richey, doesn't think it's going to be a smooth ride. "The site scales, and that alone does not mean that all the information value on the desktop and the mobile platform is the same." Information about user interaction needs to be flexibly adjusted, as is the size of the site. "So there will be more projects and customers who are concerned about the screen size and need appropriate strategies to allow the content to be displayed properly at different resolution devices," she said.
Elliot Jay Stocks website is displayed in different devices. In the 2012, responsive design will become more common.
3. Flash will Survive
A lot of flash-designed sites are thought to stay in 2011, but designer Tom Muller predicts that Adobe's technology will remain alive in 2012 and will not be destroyed. "Many people support the use of web standards instead of flash design sites, and are increasingly less likely to use flash sites." However, I believe flash will still exist for some time. Muller explained that during 2011, he was involved in three major projects, all based on Flash, because Flash is the best tool for creating interactive video, animations, and 3D.
"Designers and development engineers sometimes don't look long enough to understand what is most critical for most people, because they prefer the cool things they fantasize about." "More and more big websites are switching from flash to HTML5 and CSS3," he said, "but for entertainment sites, Flash is and will always be the best choice for creating the perfect experience." Because these sites are like the expansion of the movie world, not just boring text messages. In the gaming industry, Dull Dude Games founder Iain Lobb predicts that Flash will return in 2012, and customers will try to use HTML5 because that's the focus, but I think the right thing to do is bring them back to the flash era.
Threaded Show class website Flash exists for one of the reasons.
4. Stronger native support
Even if Flash has been around for 2012 years, browser native features and functionality will continue, opera's speaker, Bruce Lawson, said, "as support for HTML5 grows and there are more browsers and platforms, we see greater pressure on native support, It supports features that used to be supported by Plug-ins: cameras, microphones, etc. through the use of HTML5 Getusermedia, there are other things, such as support for adaptive streaming media. ”
More browser native features can support features that were previously only available through Plug-ins, such as Sean Christmann's demo
5. Application starts to stabilize
Remy Sharp, who claims to be proficient in code and cookies, says 2012 browsers and platforms are more tightly knit, "I look forward to seeing more high quality, high-performance Web games from which you can't tell if it's native." "He also believes that more sites will run on files or other aspects of the operating system."
From a visual standpoint, Muller that this trend will allow designers to design on the basis of tablet and screen interaction, creating a hybrid design between the mouse and the touch screen. He also pointed out that the 2012 heavy texture design will begin to appear, to some extent, Apple equipment expressed strong approval. But designer Roger Black thinks that in a world dominated by content, designers and editors will "want to lighten the boom and turn what they know into something else." "Instead of using flat-panel news and mobile magazine sites For example, think about digital publishing," he advises. ”
On the technical side, Suw Charman-anderson, a community software consultant, predicts that the convenience of apps expands the number of consumers, but it is a headache for development engineers, as developers create apps that need to be compatible with a variety of platforms and need to deal with different store policies. Spanning the battle between native and Web apps, she believes that 2012 will bring a wide range of native/HTML5 hybrid app apps, and you can add content to different platforms from one source. "They use HTML5 to combine iOS and Android to create a better user experience," she said, citing the pugpig.com website. This is only a matter of time, and this strategy is the only way for small businesses to adapt to different platforms. ”
Muller that Apple's obsession with retro design will continue to affect the design world.
6. Web app Split (fragmentation)
You may think 2012 Web apps will continue to grow, but Lawson is worried that 2012 years will be a year of web apps splitting. Prior collaboration with the browser vendor facilitates the advancement of the HTML5 specification, but does not contribute to the specification of other tiers of the web. Unfortunately, we see a lot of chrome-proprietary apps, and the extreme examples of "don't invent here" already have 10--yes, 10--different App formats that are invented by providers rather than collaborative. This hit the development engineer and, worse, hurt the user.
Mozilla's technical expert Rob Hawkes is optimistic that the Boot to Gecko,mozilla operating system can contribute to the growth of web apps and reduce app development for a single browser provider. The Boot to Gecko Project focuses on the mobile domain, which implements many web interfaces to access the characteristics of the mobile hardware.
Although in the early stages, the Boot to gecko may slow down the splitting of web apps. (the picture is obtained from a wiki.) )
7. Moving more and more important
When it comes to moving, it's easy to think about the continued growth of mobile traffic and usage. Mobile apps will have a huge advantage and we will see growth in the mobile MVC framework, as 37signals,treehouse founder Ryan Carson said.
In terms of market share, mobile platform expert Peter-paul Koch that 2012 mobile web will increase by 10%. Customers will be asked to do mobile web sites, so desktop designers and development engineers are ready to lose customers, he warns. Koch that creating mobile sites can bring several benefits: no more flash, mouse effects and pixel based rendering. So focus on response design, device APIs, and what features are most needed for mobile devices, and more aware that Web sites need to adapt to different devices.
2012 mobile growth thereby leads to the growth of mobile optimization sites
8. Equipment explosion
Calm down! Designer Aaron Gustafson thinks the growth of mobile devices poses a big challenge--that designers and development engineers face smaller tablets--imagine the Nook tablet and Kindle Fire rather than ipad--to occupy bigger markets because of low-cost tablets. Lobb that this could lead to more development engineers needing to have several different devices to check the compatibility of the site.
Designers need to face smaller slabs
9. Not only visual
Designer and illustrator Geri Coady, we often say that good design is intangible, but few people realize that Web sites or apps focus on not just visual design, but both copywriting and interactive design. In the 2012, designers and customers became more aware that the site's appearance was not all--style, content, and behavior--that combined to strengthen websites, apps and brands.
The idea comes from "expanding skills" (Carson that 2012, a designer who does not understand front-end development is not a good designer) or comes from collaborative collaboration. Sharp wants to see a lot of development engineers learn from designers so that they can better present their designs. In the same way, designers should learn from development engineers to understand which designs are possible and why some things are more difficult to implement. Erik Spiekermann believes that more designers can better understand the code, and more development engineers can better understand the design.
10. Competition for community applications continues to rise
The importance of community applications will continue in the 2012, but each has its own perspective. Development Engineer Blaine Cook predicts that Facebook will continue to play an important role, while small businesses like path, Instagram, Tumblr, Spotify, and so on, will reach a tipping point in community interaction. Many community-sharing networks and apps want to get a little bit of fat from Facebook and Twitter, but the end result will be to simply integrate the sharing function into their services. He also points out that Facebook offers tools to create sites, not just web pages, to satisfy people's continued integration into community media and services, and he doubts that.
Competition for community applications will continue to heat up, and more small businesses like path's impact on giant Facebook
11. The growth of dual-screen mode
The two-screen experience will be more prevalent in 2012 years, Budd predicted. TV companies are more aware of the competition, and they are starting to push relevant content to different platforms, in addition to computers and different platforms like tablets and mobile phones. Some 2011-year examples include live broadcasts of "Million Pound Drop" and the BBC's tablet application "Nature Watch". Many small companies are turning to a dual-screen experience, including Shazam's new TV play label feature. So, look forward to it!
More companies will make full use of the second screen
12. Distributed human resources (distributed workforces)
Richey that many companies in the 2012 to create a model will be more innovative. A new generation of young designers and development engineers have entered the "unfortunate" job industry, and they have to learn a wide range of skills. With the development of economy, many designers and development engineers are unwilling to pay their labor and freedom in the small space. As High-quality technology companies embrace mobile, distributed human resources, bosses looking for high-end talent need to re-examine their corporate culture.
37signals CEO Jason Fried examines the traditional corporate culture and looks forward to more companies seeking strong maps and new
13. Stronger Customer Service
Headscape's co-founder, Paul Boag, believes 2012 will be the Web industry's customer service year. As a web designer, we think we can do a good job on the website. But this is more than that. We also provide services to customers. We often focus on user experience, code, and design, but we overlook other important things, including better communication, understanding business needs, and exceeding customer expectations. If we are to succeed in 2012, we need to obtain customer recognition, but only to meet the needs of users.
14. More Professional
Budd that the industry is gradually becoming more specialized, which means that designers and development engineers need to work harder, otherwise they become cheap labor. In the 2012, designers needed more strategies and methods to stop compromising on web standards and to do bad projects, not cut corners, but try to deliver the value that customers expect. Spiekermann also believes that more customers are looking for more professional designers, more perfect sites, and more agile processes.
15. Breaking Boundaries
Finally, Rachel Andrew, founder of Edge of my Seat, believes that 2012 will be a faster year for technology and skills innovation. Throughout the 2011, we have seen a good improvement in browsers ' support for HTML5 and CSS3, and we can actually apply them to our work, so we need to learn and apply the latest technology. ' We have to constantly rethink and make sure we don't do the same thing with our usual ideas, but try to use new and better methods, ' she said. Andrew believes more designers will drive new technology in 2012 years. Discard invalid methods and old methods, and use new best practices to achieve what we want to achieve.
The struggle of Internet freedom
No one design trend is as hot as freedom. Some development engineers worry that lawmakers will continue to hamper the freedom of the Internet, in Europe and the United States, the most typical is the media giant's behest. Zeldman said that any ordinary person, as long as understand the basic knowledge of the network, will resolutely oppose sopa (Stop Online piracy Act). Hateful bill that would kill all Web sites on the web and even ruin
DNS System.
Tumblr is one of the big websites that aggressively resisted Sopa.
Kock hopes that if any country makes such stupid laws, we will take action to find better ways to deal with them, and Lawson want lawmakers not to use the "think of children" argument as an excuse to censor content. "I'm a parent, and I don't want my kids to see things on the web that don't fit." Monitoring network use is the responsibility of parents and should not be one of the objects of censorship. "In addition, we will continue to protest in 2012, or the government will destroy the entire network and then the entire industry."
This article is compiled from Vivien, the original address.
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