1799 can meizu mx4 be on the top of the market by price?

650) This. width = 650; "class =" aligncenter size-full wp-image-3967 "alt =" Picture 1 "src =" http://www.kjxfx.com/wp-content/uploads/2014/09/%E5%9B%BE%E7%89%871.png "width =" 591 "Height =" 774 "style =" height: auto; Vertical-align: middle; Border: 0px; margin: 0px auto; "/>

On June 18, meizu held a press conference to release the brand new mobile phone product mx4. Although the start time was 03:03 P.M., half an hour later than the reservation time, it still cannot stop the passion of the "kerosene. Throughout the press conference, even though Bai Yongxiang, president of meizu, performed a very nonstandard Mandarin, it was still called a climax. In particular, the price of the last 1799 yuan is even more so that the atmosphere will burst, even when I watch the live broadcast in front of the computer-it seems that meizu is really determined to die with other domestic mobile phone manufacturers. Before the press conference, the industry generally predicted that the price of mx4 would be 2499 yuan.

In the current domestic mobile phone market, meizu has always been the "natural enemy" of Xiaomi, and is also in the prime position. But in fact, from the perspective of market share and shipments, meizu is not only at the same level as Xiaomi, but also far from many domestic mobile phone manufacturers. With the ultra-low price of 1799 yuan and good hardware configuration, flyme 4.0, a large number of smart hardware and offline physical stores, meizu is able to win the game with mx4?

Good configuration, but not arrogant

When Bai Yongxiang came up, He ridiculed Lao Luo and said that he was not a crosstalk performer. He hoped that Luo would join the company as soon as possible so that everyone could hear Lao Luo's crosstalk ...... It seems that this opening remarks have laid the tone for the entire press conference-not just a press conference like a hammer mobile phone. Sure enough, the entire press conference was dominated by hardware and parameters.

In mx4, there are indeed many commendable hardware configurations. Compatible with China Mobile and China Unicom's 4G network, 5 times faster WiFi speed, mt6595 mediatek's 8-core solution, 46124 of runners-up points, 99% of competitors, mah lithium battery, million pixel high quality cameras, and multiple technologies the air-aluminum body, 1920 screens with a resolution of 1120*5.36 inch, the world's widest border, over 80% screens, glue suspension technology to reduce the chance of broken screens, Yuan of broken screens per year, and accident insurance for water intake ......

650) This. width = 650; "class =" aligncenter size-full wp-image-3968 "alt =" Image 2 "src =" http://www.kjxfx.com/wp-content/uploads/2014/09/%E5%9B%BE%E7%89%872.png "width =" 538 "Height =" 639 "style =" height: auto; Vertical-align: middle; Border: 0px; margin: 0px auto; "/>

Looking at these high-end hardware configurations and parameters at the press conference, I thought it was time for Xiaomi to go to the press conference. It can be seen that meizu is trying to turn its "niche mobile phone" impression, starting with the public's favorite hardware and parameters, the primary purpose is to let people remember mx4's "Fever" label, then, step by step through marketing means to play the role of the market.

However, meizu's wishful thinking is really good. Competition hardware configuration, parameters, there are too many models on the market without losing mx4. Although Xiaomi lags behind in body materials, its hardware configuration is not far behind. In addition, the configuration and parameters of Yijia, Huawei honor 6, and Inui are not lost in mx4. Even with aviation aluminum, several mobile phones are currently in use. It can be said that mx4. If you have to find a bright spot, you can only choose a camera, glue suspension technology, or low-cost accident insurance. However, apart from cameras, other factors are not decisive. It would be difficult for meizu to take advantage of hardware configuration to sweep the opponent.

Flyme 4.0 + ACCESS hardware

Prior to the press conference, the release of flyme 4.0 was already a certainty ,. After all, the miui 6.0 system is under pressure in the face of old rival Xiaomi. Therefore, in the flyme 4.0 system, meizu engineers redraw third-party application icons/notification icons, change fonts, and join game centers, security centers, and cloud services. Specifically, the built-in news reading program, system security, and 40 TB cloud storage space are worth mentioning. Compared with miui 6.0, which focuses on improving the animation effect, flyme 4.0 is undoubtedly more changing. In fact, among the many third-party Android systems with in-depth customization, flyme 4.0 is outstanding.

In addition, meizu's ambition is far more than that. It also wants to build a complete ecosystem. The corresponding means provided by it is to access smart hardware. For the first time, the inwatch wristband, broadlink socket, and ihang ghost quad-axis aircraft are connected to three companies. If you purchase them with mx4. However, it is still worth discussing whether meizu can succeed in doing so. After all, many smart hardware products can still be used by other platforms after they are removed from mx4. meizu's "exclusive permission" is not enough. After all, it is difficult for meizu to make profits from smart hardware when there is no trend. In the face of leading peers, meizu may also fall behind a lot.

The market is heartless. 1799 does not mean everything.

Fortunately, the final 1799 yuan almost forgot the many shortcomings that may exist in meizu mx4. The ultra-low price makes up almost all of its minor defects in hardware configuration and the flyme 4.0. This price may shake the entire smartphone market. Especially in the Xiaomi forum, it has triggered a "Storm of blood ". The Administrator tried his best to delete mx4-related posts.

650) This. width = 650; "class =" aligncenter size-full wp-image-3969 "alt =" picture 3 "src =" http://www.kjxfx.com/wp-content/uploads/2014/09/%E5%9B%BE%E7%89%873.png "width =" 525 "Height =" 229 "style =" height: auto; Vertical-align: middle; Border: 0px; margin: 0px auto; "/>

However, we have to see that although mx4 has attracted the attention of the industry and the public thanks to its excellent configuration and ultra-low price, it is still the same thing as the success. In the July 2014 Chinese Android smartphone market analysis report published by zdc, a market research institute, we can see that the top 15 of meizu's most important products failed to go in. Meizu did not reach the top 10 in the mobile phone market share of the second quarter ending in July announced by CCTV. On the other hand, domestic manufacturers such as Xiaomi and OPPO are mixed with others.

650) This. width = 650; "class =" aligncenter size-full wp-image-3970 "alt =" Image 4 "src =" http://www.kjxfx.com/wp-content/uploads/2014/09/%E5%9B%BE%E7%89%874.jpg "width =" 486 "Height =" 359 "style =" height: auto; Vertical-align: middle; Border: 0px; margin: 0px auto; "/>

 

650) This. width = 650; "class =" aligncenter size-full wp-image-3971 "alt =" picture 5 "src =" http://www.kjxfx.com/wp-content/uploads/2014/09/%E5%9B%BE%E7%89%875.jpg "width =" 545 "Height =" 379 "style =" height: auto; Vertical-align: middle; Border: 0px; margin: 0px auto; "/>

With an mx4, meizu wants to carry out a counterattack in the Chinese smartphone market, which is hard to imagine. Even if it was released at a price of 1799 yuan, which has always been the lowest in meizu mobile phone products, it is impossible to achieve it overnight. In addition, meizu's marketing has always been its weakness in the era of "Wine fragrance and fear of deep Alley", even if huang Zhang has not seen any improvement since his return. I'm afraid it's not that easy to compete in a brutal market.

650) This. width = 650; "class =" aligncenter size-full wp-image-3972 "alt =" picture 6 "src =" http://www.kjxfx.com/wp-content/uploads/2014/09/%E5%9B%BE%E7%89%876.jpg "width =" 431 "Height =" 268 "style =" height: auto; Vertical-align: middle; Border: 0px; margin: 0px auto; "/>

Fortunately, meizu is different from other mobile phone manufacturers, making it still have a glimmer of life. At the press conference, Bai Yongxiang introduced that the 800th stores in meizu will be unveiled in a brand new style. At the end of the year, the number of stores will exceed 1000, and the number of authorized counters will reach 3000. They opened flagship stores in 20 cities at the end of the year and reached 60 in 2015. The most distinctive feature of this series of offline flagship stores, specialty stores, experience stores, and authorized Counters is to provide users with the most intuitive product experience and maximize convenience for users to repair their mobile phones, however, today's offline channel certification stores are not an exclusive agent or direct store. There is still a big gap between their service quality and direct store, which is also a problem meizu should pay attention.

On the other hand, almost all other Chinese mobile phone manufacturers focus on e-commerce channels. For example, Huawei mobile phones say that the proportion of E-commerce channels is expected to exceed 50% in the second half of the year. For example, Xiaomi is only sold online in addition to contract hosts, and problems such as difficult repairs have been criticized by users ...... Although e-commerce channels can significantly reduce costs, they may lead to gaps between users and products, which is not conducive to the sound development of manufacturers.

To sum up, if meizu can rely on its own offline channels and online channels, coupled with the ultra-low price of mx4, although the road ahead is bumpy, there may be a glimmer of life in the bid. The final result of the key battle will be reflected in the market share and shipment volume in the fourth quarter. The price of 1799 yuan is an artifact to kill opponents, or a double-edged sword to cut yourself. Then the market reaction will naturally be seen separately. (New technology discovery: Kang standing/Wen)

If you need to reprint this article, please contact QQ: 102927545 and indicate the source

Official Public number of the new technology discovery: kejxfx

This article is from the sci fi galaxy blog, please be sure to keep this source http://skysfw.blog.51cto.com/926181/1548071

1799 can meizu mx4 be on the top of the market by price?