2.0 of the company's solid state physics (column article in the world of software)

Two decades ago, my father told me a metaphor. If an idea is in the air, it is equivalent to a gas state. Speaking and talking is equivalent to a liquid state. writing and writing is equivalent to solid state. There is a system of arguments in Tibetan Buddhism. If a person thinks that his theory of Buddhism can be established, he needs to talk about it in the square, and then let anyone come to challenge in three days, if no one can refute his argument three days later, his theory can become a "Sutra ". This system reflects the necessary steps for gas to become solid. The original viewpoint becomes fluid through the expression of language, and then becomes solid after strict collision. All thoughts that affect the world have gone through such a process. The liquid stage is highly respected by intellectuals and democratic societies. From this point of view, cylinder nights, midnight salons, and brainstorming are all gentle arguments, the purpose is to make the idea of becoming solid have a certain quality. In contrast, the traditional information communication in Chinese fengjiang Society lacks such a liquid collision. in the upper and lower dynasties, it is mainly in the form of solid-state performances. In many scenes of film and TV dramas, there is often a debate between several ministers. The emperor becomes the final judge, and the result of the debate is that one side is always punished. From the perspective of physics, it is critical to use solid-state ideas to communicate with such a system. Of course, the wise emperor also knows that Chao Tang cannot solve many problems and discusses through one-on-one conversations. The idea of being in a liquid state has not yet been fully defined and modeled. Therefore, it may provide some new perspectives. Respect for such a State continues to the Internet era, with liquid mobility, the plasticity is just like the advantage of the Internet over traditional media.

People often ask me what is the use of a blog, what is Twitter, and what is the value of something similar to short messages like Twitter. This problem can be easily explained by the comparison of gas, liquid, and solid state. In the form of ideas, a blog is similar to a liquid hacker, it can be seen as a text version of personal speech. It is opinion-and-discussion-oriented and allows comments and discussions, frequent updates, and time-based mobility, compared with legal documents in the legal department of the company, it is much more active. In contrast, in the company, the painstaking emails and business documents are all solid specimens of moisture and human nature.

TwitterThis is the first invention that can capture the gaseous state of the human brain. the creativity of the designers and some transient personal feelings are too small and the value is unknown, the client even forgot about it. Is it valuable? Of course, in the final analysis, any technological and commercial innovation begins with the small fire of the gas.FlowersIt may be the collision between a person's brain and a certain 2-axis. Without such an original feeling, those endless meetings may have no results, but the same bucket of water will be poured in several similar buckets without any new ideas, many meetings are not constructive, just as some elderly women never stop complaining. Humans are different from the spirit of computers. In fact, in these gas-state things, these gas sparks, in the legend of the dream, invented the molecular structure of benzene, invented many of our products today, hackers on the Internet were also the first gas that triggered a conversation between two people. The value of Twitter is that it is the first time that people start to communicate with each other in the inspiration phase, rather than presenting them in a thesis after their own thinking is perfect. The advantage is that many original ideas are promoted using the wisdom of the group. In this way, innovative thinking begins to use the grid of the human brain for thinking. Many people disagree with the value of Twitter and social networks. One of them may be that their work is too repetitive and does not need to be created by groups.

Twitter is just the latest example of how the human brain uses the Internet for group thinking. In the past two years, 2.0 of enterprises have been talked about, and the biggest goal is that knowledge workers' innovation requires more inspiration from the gas and collaboration by the liquid. The value of 2.0 of enterprises is worth noting. The knowledge workers defined here focus on innovation and synthesis, such as product design, marketing, and advertisement creativity. I used to describe the right-brain knowledge workers. Enterprise 2.0 has much less significance for finance, legal, and other departments, because the information they process is solid, and their thinking is left to the brain. Here, there is no such thing as praise for the left-brain and right-brain. It is only due to the division of labor in society.

The booming social networks are also strong in collaboration between the gas and the liquid. The lengthy old texts are usually silent on social networks. As mentioned above, the status of personal blogs is between the liquid and the solid state. Social networks are dominated by interaction between the liquid and the gas. We can feel the gas field and state of each other from those records. There have been many discussions about this type. Here we go back to the creative production process. The popular things in Silicon Valley have crossed geographical restrictions and triggered Grid Computing Based on the human brain, this human brain network may be more valuable in innovation than computers.

Let machines work and let people think. We welcome these network tools that support both gas and liquid thinking. They make continuous innovation based on the human brain possible.

It is the little-known feeling that constitutes a unique imagination of people,

It is informal and non-directionality that constitutes pleasure,

The tiny and delicate things constitute a person's personality,

The tiny mental feelings tell us the difference between "you" and "I ".

Maybe enterprise 2.0 can turn the Brown Movement in our minds into a kind of idea, a fashion, or a piece of notes.