2012 About SEO 7 Big forecast

To Google as the main analysis of the future development of the SEO industry. The aim of the forecast is not only to share these personal humble opinion, but also to provide some help to the marketing and promotion staff of the Internet.

　Forecast one: The North American market, Bing will have a small increase in market share, Google still occupies more than 80% of the market

Bing + Yahoo owns 30% of North America's market share, according to comscore, and Google has 65%. I personally think that this data is still a certain amount of water, I prefer to statcount such data sources. Statcount's data show Google's market share has approximated to 82% while Bing + Yahoo's total is only 16%. And such a proportion would likely extend to January 2013.

The biggest reason is not just the user loyalty to Google and the use of inertia, but Google in the long tail keyword search excellence performance.

　Prediction II: No social network SEO will become a fleeting

Admittedly, search engine optimization and social network marketing have become increasingly inseparable, but in 2012, I believe we will see the dim exit of the SEO that ignores social networking, like SEO without a chain deployment for 1999-2000 years. Not only is the search engine ranking algorithm to refer to social network factors, social networking has become the Internet users to share and explore new things the dominant means. The role of the chain can be played over the next few years, but the social network of hot spots, the focus is really changing every day, constantly refreshed.

Because of the involvement of social networks, the traditional definition of SEO has become more extensive, and the responsible optimization object has expanded from a single search engine to a social network.

　Forecast three: Pinterest will become the mainstream

For the past four years, we've seen Facebook, Twitter, LinkedIn, FourSquare and Tumblr, one after another, gaining more than tens of millions of users. 2012 will be a year of Pinterest's prowess. Moreover, Pinterest is also the first platform in which female users dominate the social network.

　　

Because of this outstanding performance, more and more marketing personnel choose Pinterest to promote the website, seek potential users.

　Prediction FOUR: Disturbing ads will cause users to dislike Google

Such search results are surprising:

　　

On my laptop (the resolution is pretty good), I can only see the only natural search result, and the rest of the search results are in a paid search position. Ratings, reviews, parity and product pictures, featured brands occupy the entire page.

　　

Because Google allows for a full screen of paid ads before natural search results, as shown in the picture, "comparison ads" forces the natural search results to rank behind.

　　

One of the most unfriendly of all is Google's newest feature: The PPC ads automatically populate the email address for Google users who are already logged in, as shown in the figure below. The current number is small, but the future, if vigorously promoted, seems to be expected.

In 2012, internet marketers are expected to do more research on "paid search blind spots" and present analytical reports. Natural search has more than 80% clicks, but along with Google's expected return on paid advertising, this percentage has slipped.

　Forecast V: the keyword (not provided) in Web search results will rise above 25%

Although Google has repeatedly stated that the loss of keywords in the data analysis will not be higher than two digits, I think that by the year 2012 of December, there will be one-fourth of the keywords lost because of the search behavior of Google's logged-in users. Google has spared no effort to promote Android, Google +, Apps and Gmail, all of which will increase the proportion of "not provided" search users.

　　

While I would like Google to remove the encryption protection for logged-in users (apparently there is no real privacy leak or provide data to paid advertisers), it seems unlikely, so we can only hope that Google doesn't do it too thoroughly.

forecast Six: SEO related examination certificate will be published

The search marketing industry is in great need of a reasonable project to help provide qualifications for practitioners. Today, SEMPO, Market Motive, Inbound Marketing University (from HubSpot), Search Engine College and a number of other platforms offer such services, But no exception is not formed or approved by the responsible personnel of the company in the line of employment.

　Forecast Seven: Reject Google +, SEO optimization for Google will become difficult

Google has just begun to add Google + to its search results and to add weight to its personal information settings for rel=author tags. In the Search engine results page We can also see the +1s information. In 2012, Google Google will further bundle the relationship between natural search results and Google + 's login verification system. This is not just to encourage users to use Google's own social network, but also to make it easier for Google to integrate social networks, site rankings and exposure rates. (may also prevent SEO cheating)

The positive aspect for Internet marketers is that those who take advantage of SEO and social networking will get a huge payoff. The downside is that Google will further control the Internet and gain access to data on Internet users ' behavior habits. We only hope that this result will be more benign, as soon as possible this is not likely.

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